We wanted to create a book that speaks to both kids and adults.
It wasn’t easy to design a product that caters to both audiences at the same time. We need something that is adorable and light enough for kids, but not too childish, and deep enough for adults. The book content and illustrations have to portray dual meanings.
This led us to think of Hayao Miyazaki’s greatest works (Spirited Away, Princess Mononoke, etc). They are adorable, dreamy and whimsical, beautifully illustrated, and at the same time have deeper meanings. His works were the catalyst which inspired Shapeshift.
Shapeshift – or in Japanese characters バケモノ (pronounced “bakemono”), which means “shapeshifting", was inspired by Japanese mythology. We wanted our design to emanate Japanese elements as much as possible. The cover design and pink colorway were inspired by Japanese cherry blossoms (“Sakura”). We also used traditional Japanese cloud patterns to design the back of our cover page.
Nora and Lowy are the main characters of Shapeshift. Nora is a playful, passionately curious, and courageous girl who is not afraid of exploring the mysterious world of Shapeshift. And meet Lowy - Nora’s best friend and guardian owl. Together they will meet form-changing creatures, as they embark on their whimsical journey together.
Every illustration is a double-page spread, so both of you will color the same artwork while enjoying the cleverly-designed illustrations. One side is more-detailed for you; the other is less-detailed for your kids.
We've designed the coloring book in such a way that the parent's page is on the left side and the child's page is on the right.
The world of Shapeshift also consists of characters like Shoyu the dragon, Flaerra the phoenix, Howl the wolf king, Crowny the crane, Nine Million Tails, and many more. Every illustration also has it’s very own unique page title.
Most of Shapeshift’s illustrations were drawn to fit the landscape orientation. To have more variation, we’ve also added illustrations that fit portrait orientations. Now you can have both portrait and landscape artwork on your wall!
The book measures 25cmx25cmx0.9cm and uses 150gsm thick paper.
We also knew paper was key to our book construction.The best type of paper for coloring is one with a surface that has a perfect balance of smoothness and coarseness. It has to be smooth enough so pencils can glide across the paper effortlessly, and coarse enough so that sufficient coloring chalk gets “captured” by the paper. We feel we have nailed the perfect paper.
We’ve found the perfect thickness and surface.
Every copy is bound using threads (i.e sewn-binding) instead of glue or staples (i.e. perfect binding and saddle stitching). Sewn-bound is the most secure book binding method, and it also allows the book to lay flat more seamlessly than other binding methods do.
Now you can color with ease, and admire your completed artwork for years to come.
We put a huge amount of intention into every detail of the book and we want you to know that! You’ll be backing a premium, high-quality coloring book.
Hey there! Thanks for dropping by. I am Clement and I am the creator of Shapeshift and our brand, Color Kitsune. I am based in a tiny country called Singapore, a country with very diverse cultures. I'm 27 this year with a full time job in advertising. I am a one-man-band for this project and I must say this is one of the toughest projects that I've done, but also the most fulfilling one yet. It is a project that has been 1.5 years in the making, and I am proud that it has finally launched!
We need your support to bring this idea to life. You will not just be backing any coloring book from the market, but a one-of-a-kind coloring book that was specially designed for you and your kids. Every detail of the book was considered - from the illustrations, book design, book construction, to the paper we use. You'll be backing a cleverly-designed and high-quality coloring book.
I'd also like to mention that we have the most supportive community and I want to quickly give them a shout-out; you guys are the BEST - thank you for inspiring me and this project!
Watch the 24-second video below to see me in camera action; something I am not used to doing. It took us about 532.42 takes to get it right.
Once again, I appreciate you checking us out.
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Risks and challenges
We foresee the risks to be low. We have been working on this project for the past 1.5 years, and our road-map had been clearly planned out. We had already decided on the printing and paper company we'll be working with, as well as shipping and logistics partners.
We already have the ready-prototype of the book, which we have perfected after several revisions prior to our launch. We'll just be doing a final editing review when the campaign ends, just to make sure everything is perfected. We want you to be getting the highest quality coloring book you'll ever receive.
The risk of delays with manufacturing or shipping will be low, as we are working with some of Singapore's biggest printers and shipping partners. We’ve accounted for delays in our timeline. We'll continue to work alongside our supplier to ensure our production cycle goes smoothly.
You can expect to hear from us frequently to provide updates on our project. You'll be kept in the loop if we ever face problems along the way.
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