World's First: Fully-Titanium Key-Holder ...Multi-Function And Super-Compact ...Make Your Friends Envy YOU! Read more
This project was successfully funded on March 4, 2014.
About this project
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I’ve got a serious confession…
I had absolutely no intention of revealing this to you - but here’s what happened:
During my recent -- and blisteringly successful -- Kickstarter campaign I revealed a prototype pocket-tool to Backers in one of the crazy updates.
I called this pocket-tool the ‘Squirrel’ ...and Backers went nuts over it! They said things like, “it’s simple brilliance!” and “that’s freakin’ genius!”.
Backers demanded -- through straight-to-the-point comments and brutal private messages -- that I had to release this pocket-tool. I've basically been "forced" to offer you this titanium key-holder.
Long story short…
I took the original ‘Squirrel’ design and tweaked, tried, tested and tweaked some more.
The result? ...I call it the Rabbit™.
Before I could give YOU access to it I had to make sure it was fully tried-and-tested - so I've just done..
Truth be told: I've probably been testing for even longer. But basically this is the minimum number of hours I have personally carried one of the final Rabbit™ prototypes with me.
Here’s what you need to know about the Rabbit™…
"Low-Rider" pocket-clip so your keys will sit super-low in your pocket (...not only does this look cool - it almost guarantees you'll never lose your keys EVER!)
Totally custom-made "Big-Slot", titanium screws (...no struggling with screwdrivers or hex keys - just use any two coins to quickly add or remove keys!)
- Every single component of the Rabbit™ is made from Grade 5 Titanium (...no other key-holder can claim this - so you’ve got extreme boasting rights!)
Your keys will never again “bunch” at the bottom of your pocket (...not only will that save ripping holes in your pocket - but you’re finally gonna stop your $1000 iPhone screen getting scraped and scratched too!)
The custom-machined titanium screws and posts were designed and made-to-measure, specifically for their purpose (...not some “afterthought” - so you know they're an exact fit!)
Titanium "posts" for holding keys are custom-machined to be slimmer than any other key-holders out there (...almost every possible key will fit on your holder!)
You get a range of titanium screw-posts so you can fit from one to seven keys -- and anything in between -- (...truly, 100% customizable to YOUR life!)
You get high-quality rubber O-rings and custom-made, grade 5 titanium spring-washers and flat-washers so you can set the perfect key “friction” level (...in other words: you can choose to have your keys friction-fit all the way down to free-spinning - however YOU want them!)
Stop looking and sounding like the school janitor with a mountain of rattling, jingling and dangling keys (...you’re going to be so smart, silent and sophisticated - you’ll forget you’re even carrying keys!)
You’re getting the additional titanium "figure-of-eight" component (...add whatever else you want to your Rabbit™ - car-key, flashlight, ...anything you want!
Perfectly engineered twist-top bottle opener (...you’re probably already strong enough to open a twist-top - but it’s another great excuse to show off your Rabbit™ ...again!)
It's literally the same size as a key -- and probably the smallest key-holder in the world (...but still manages to pack a “power-punch” of functions and make YOU look damn good too!)
Ultra-light but super-strong (...in fact, it’s about the same weight as just ONE of the keys you’ll be attaching to it!)
Unique “flip-shift” mechanism allows you to transform your Rabbit™ into super-compact form (...no more bulging keys in your pocket!)
Not only does the Rabbit™ smoothly clip onto your pocket -- using the one-piece, "low-rider" clip design -- it STAYS there (...your keys will literally never fall out your pocket again!)
Classic Matte-finish has been perfected over the last few months (...you’re guaranteed a flawless, insanely-high-quality finish!)
My strong hunch is...
You already know the Rabbit™ is for you - and you knew this within 30 seconds of seeing it (...I certainly did - and it’s why I’ve had my Rabbit™ with me every day since I “perfected” the design!).
If you’re already convinced then simply scroll to the top of this page and "lock in" your Rabbit™ RIGHT NOW...
The real TRUTH is...
You've probably seen a few key-holders around already, right? Yeah, me too.
If you're anything like me then you only accept the best in all things. (yes, I really do have "issues" in owning or using anything that isn't the very BEST!)
If you are like this -- then like me -- you've probably struggled to find a key-holder that's "just right". (hey, it's not a "bad thing", the world needs people like US to demand the best in life, right? Good - I'm glad you're with me on this)
90% of the key-holders I've seen range from fairly average and ho-hum ...right down to bad, BAD design and just flat-out ugly and poor quality.
Of the few that I could even consider using on a daily basis ...they are either too "clunky" or have design "flaws" or are simply just not made of Grade 5 Titanium.
(yes, I really am so hell-bent and obsessed with quality that I WILL NOT accept a key-holder that isn't built from the same stuff they use to build jet fighters! ...oh, and you should be like this too)
The problem is I have to battle with:
My obsessive and compulsive personality flaws got the better of me (again!)...
I was forced to design and create a key-holder that didn't even exist!
Hundreds of hours of designing, testing, tweaking and re-designing went into the Rabbit™. Although a lot of it was enjoyable - I'm not going to lie to you ...I went through a ton of pain and frustration "perfecting" the Rabbit™.
But the truth is:
It was all worth it because not only do I have a key-holder for life ...but I am now able to give YOU access to it too!
Finally YOU now have the exclusive opportunity to have the key-holder you always wanted and NEEDED ...but didn't exist. Well I'm here proving to you it exists RIGHT NOW!
But, let's be honest here...
This is Kickstarter, right? And so it's as much about the Kickstarter experience as it is about owning what is possibly the World's Greatest Key-Holder (yes, I truly believe it is, and I welcome anyone to prove me wrong!)
As you probably know - I launched and ran a super-successful Kickstarter campaign before this one.
Now, you’re probably wondering…
What did you miss out on in my previous Kickstarter campaign?
Simply put: You missed out on possibly the greatest Kickstarter experience ever!
I believe Kickstarter is as much about your experience as a Backer as it is about the project itself.
This is why I went “all out” in my last campaign and gave Backers fascinating, whacky and sometimes embarrassing (for me that is!) video updates.
However, don’t take my word for it…
Here’s what previous Backers had to say about my last campaign:
Just for the record…
I’m going to be giving YOU the same, no-holds-barred and nothing-held-back updates.
In fact -- because of everything I learned from doing 40+ updates in my last campaign -- this campaign is almost guaranteed to surpass the last one in EVERY way!
Let’s take a closer look at the Rabbit™:
Here’s the real kicker…
I’m not looking to be some “one shot” project creator - I take my campaigns and YOU very seriously.
Sure - here’s what I’ll do for you:
You’re going to be getting a guarantee with your Rabbit™ -- but not just any guarantee -- I’m giving you a LIFETIME Unconditional Guarantee. (yes, this is the same unconditional guarantee I gave Backers of my previous Kickstarter campaign)
If you’re not absolutely blown-away when you receive your Rabbit™ just send it back to me and I will refund your entire pledge amount. No questions asked.
Not only that...
But if you somehow -- and I have no idea how -- manage to break, bend or snap your Rabbit™, or even if you decide it’s just not for you, send it back to me at any time. You have my personal promise on this.
While I remember…
The successful funding of this project means I can buy the required titanium, grinding/sanding wheels, tumbling media and packaging to get your Rabbit™ to you as soon as possible..
One more thing…
Although I have the main equipment already -- which I invested in with funds from my previous Kickstarter project -- I still need to get the various bits and pieces for running it. (...there are a ton of processes involved in getting your Rabbit™ from initial laser-cut to finished product).
Having proven myself in my last Kickstarter project to be able plan for, and invest in, the right equipment for the job ...you can be damn confident I’ll also get it right this time around too!
Still not convinced?
I understand. So here’s what I’ll do right now…
I’m going to reveal to you the entire “behind-the-scenes” process to creating what I consider the greatest key-holder ever made.
I had many late nights while the design went through the initial prototype stages.
A boat-load of prototypes were made as the design evolved and kept getting better and better.
I forget how many prototypes were designed and printed - yes, you got it, 3D printed - what a great age of technology we live in!
I kept refining and tweaking until the design had the perfect balance of simplicity and functionality.
The final design was done - time to get the final prototype into 2D and then 3D:
I then had the final prototype laser-cut out of Titanium (Grade 5 of course!) with one of the world’s most powerful laser-cutters (oh, and this is the same laser that will be cutting YOUR Rabbit™!).
But this is just the start...
I will be doing a ton of hand-finishing to YOUR Rabbit™ -- this is the REAL DEAL -- a true hand-made, one-of-a-kind key-holder.
The hand-finishing starts on my grinder (not just any grinder - but one of the best grinders out there!).
Your Rabbit™ then gets some “rough treatment” in my rotational tumbler. (...don’t get fooled by those small, “vibrational” tumblers - the rotating ones do a better job!)
Once your Rabbit™ has been tumbled for precisely 34 hours - every edge and corner will be rounded to perfection.
We’re not through yet...
The next stage is to give your Rabbit™ the super-smooth, Matte finish ...this is where we go back to the tumbler again for a "gentler" tumble in a "softer" media.
You’ve probably figured it out already - but I’ll tell you anyway…
I’m providing you with probably the greatest key-holder ever made (hey, that’s my opinion, but show me better and I’ll gladly hear you out!) and I’m not just gonna dump it in a padded bag and throw it in the mail - no chance.
Your Rabbit™ is going to arrive in your mailbox in one-of-a-kind, custom-made packaging.
In my previous Kickstarter project I was able to get 96% of Rewards shipped on time.
I aim to get 100% of Rabbit™ Rewards shipped on schedule (...this is pretty much guaranteed this time as I have all the logistics in place).
Here's a photo of Rewards ready to ship on my last Kickstarter project:
You’re not just getting a ridiculously high-quality, hand-crafted titanium key-holder ...you’re getting an entire experience - from the second you click the ‘Back this Project’ button ...to the moment you’re finally holding YOUR Rabbit™ in your hands.
One more thing...
Although the Rabbit™ is pretty much self-explanatory to fit keys onto and use - I'm still going to give you full instructions (both written and video).
Let’s take care of business…
If you’re a “penny-pincher” and someone who is happy to settle for an average product - I’m sorry to say but the Rabbit™ is NOT for you.
But, if you’re the kind of person who accepts nothing but the very best in life ...then I've created the Rabbit™ specifically for YOU.
Check the available Rewards (and the EXCLUSIVE upgrades available at each Reward Level!) below and choose which one is best for you...
Scroll to the top of this page and click the ‘Back this Project’ button RIGHT NOW!
Once you’ve done this - simply click on the Reward you want.
All that’s left to do now is kick-back and get ready for probably the greatest Kickstarter experience you’ve ever had.
To impossibly high standards,
P.S. Remember… You’re getting a titanium key-holder that’s exclusively hand-finished and of insanely-high-quality (NOT some mass-produced thing you'd find in a store!)
P.P.S. Don’t forget… I’m giving you my Unconditional, Iron-Clad, LIFETIME Guarantee. If you somehow manage to bend, break or damage your Rabbit™ -- or if you simply don’t feel it’s quite right for you -- just ship it back to me and I will personally refund you every single penny you pledged!
P.P.P.S. One last thing… When you click the ‘Back this Project’ button at the top of this page -- you're getting an entire Kickstarter EXPERIENCE... from the frequent and fascinating (and possibly whacky) updates right up until you get YOUR Rabbit™ in your mailbox in its mind-blowing, one-of-a-kind packaging!
The Low-Rider Pocket-Clip On The Rabbit™ Looks Like It May Be A Little "Weak"?
I understand your concern 100%.
I thought exactly the same when I 3D-printed the plastic prototype. However, once I had the final titanium prototype made, all my concerns vanished.
Not only that...
But I've been testing the final prototype for 3 solid months every single day (I literally cannot do without it anymore!) ...and the clip performs flawlessly - no matter how rough I am with it!
Why Do You Offer An Unconditional Money-Back Guarantee?
Simple: I am very, VERY confident of the quality of what I make.
I can’t see any reason why I wouldn’t offer such a guarantee to you. It’s difficult for you to see the quality of the Rabbit™ BEFORE you physically receive it – so what I can do for you is to remove any “risk” and make sure you know that you can return it if it's not exactly what you thought.
Why Don't You Have Any Stretch Goals?
I anticipate this Rabbit™ project being successful ...but perhaps not going "viral" and getting highly over-funded.
However, should this project really take-off and get funded well above the funding level ...I will then implement some stretch goals.
Are You REALLY Gonna Do All Those Updates You Claim?
Yes – of course!
I did this in my previous campaign and it's why so many Backers told me -- through private messages, comments and email -- it was their, "best Kickstarter experience ever".
I’ve always been disappointed when backing projects that I don’t get enough updates – I don’t want YOU to feel the same way.
If you don’t like the updates – no problem, just ignore the update emails – no big deal. :-)
What Are The Rabbit™ Functions?
Key-Holder (from 1-key up to 7-keys ...and any number in between with the various post length I provide you with)
Twist-Top Bottle Opener
"Low -Rider" Pocket Clip (so your Rabbit™ sits low down and secure in your pocket)
Risks and challenges
The Rabbit™ is similar to my previous project - the ViperFish™.
ViperFish™ Rewards were delivered 96% on schedule - and I'm confident I'll beat that this time!
I have made multiple final-prototypes of the Rabbit™ so I know the quality and final finish is there.
The only real issue would be if the campaign was over-funded by a significant amount - but even with that the worst-case scenario would be a delay on some of the Rabbit™ Rewards being shipped.
In short: no significant concerns.Learn about accountability on Kickstarter
Have a question? If the info above doesn't help, you can ask the project creator directly.
Pledge £24 or more
Reward #1 -- Classic Matt-Finish Rabbit™ -- Yes, I Want My Rabbit™ In The Classic Matt Finish... I Am Aware My Rabbit™ Comes With All The Titanium *EXTRAS* To Make It A Fully-Titanium, Multi-Function Keyholder... I Understand My Rabbit™ Will Be Hand-Finished And Is ONLY For Someone Like Me Who Demands The Very Best... I Also Understand Magnus Is Giving Me An Unconditional LIFETIME Guarantee... To Ensure I Get My Rabbit™ I Am Pledging £24 ($39/€29) RIGHT NOW!Estimated delivery:Ships anywhere in the world
Pledge £36 or more
Reward #2 -- Classic Matt-Finish Rabbit™ ...PLUS Powerful LED Flashlight ...Yes, I Want My Rabbit™ In The Classic Matt Finish... I Am Aware My Rabbit™ Comes With All The Titanium *EXTRAS* To Make It A Fully-Titanium, Multi-Function Keyholder... I Understand My Rabbit™ Will Be Hand-Finished And Is ONLY For Someone Like Me Who Demands The Very Best... I Also Understand Magnus Is Giving Me An Unconditional LIFETIME Guarantee... To Ensure I Get My Rabbit™ and LED Flashlight I Am Pledging £36 ($59/€44) RIGHT NOW!Estimated delivery:Ships anywhere in the world
Pledge £64 or more
Reward #3 -- Classic Matt-Finish Rabbit™ ...PLUS Massive 64Gb USB Drive ...Yes, I Want My Rabbit™ In The Classic Matt Finish... I Am Aware My Rabbit™ Comes With All The Titanium *EXTRAS* To Make It A Fully-Titanium, Multi-Function Keyholder... I Understand My Rabbit™ Will Be Hand-Finished And Is ONLY For Someone Like Me Who Demands The Very Best... I Also Understand Magnus Is Giving Me An Unconditional LIFETIME Guarantee... To Ensure I Get My Rabbit™ and 64Gb USB Drive I Am Pledging £64 ($105/€78) RIGHT NOW!Estimated delivery:Ships anywhere in the world
Pledge £78 or more
Reward #4 -- Classic Matt-Finish Rabbit™ ...PLUS Powerful LED Flashlight ...PLUS Massive 64Gb USB Drive ...Yes, I Want My Rabbit™ In The Classic Matt Finish... I Am Aware My Rabbit™ Comes With All The Titanium *EXTRAS* To Make It A Fully-Titanium, Multi-Function Keyholder... I Understand My Rabbit™ Will Be Hand-Finished And Is ONLY For Someone Like Me Who Demands The Very Best... I Also Understand Magnus Is Giving Me An Unconditional LIFETIME Guarantee... To Ensure I Get My Rabbit™, LED Flashlight and 64Gb USB Drive I Am Pledging £78 ($125/€92) RIGHT NOW!Estimated delivery:Ships anywhere in the world
- (29 days)