About this project
Thank You Backers! This Project Is The Start Of Bigger And Better Things...
This is about YOU...
It's about you getting your hands on something I've poured my heart and soul into.
If you've not watched the video above - then watch the video RIGHT NOW (I'll wait for you...)
Here's the thing...
I could tell you about all the cold dinners, sleepless nights, and frustrated friends and family I had to deal with over the last few months.
I could also go on and on about the never-ending, trial-and-error mistakes I've made during this time as well. But I won't.
Like I said ...this is about YOU: the Backer! Without you - the whole Kickstarter thing would cease to exist.
Not only that...
But project creators like me would never be able to make the "leap" from up-all-night ...working-at-the-kitchen-table ...family-helping-me-out ...small-time operations ... -- to getting setup with better equipment, better tools and ultimately better products!
Here's the deal...
My name is Magnus Macdonald and I've spent the last few months designing, making and testing The ViperFish™ ...a pocket-tool unlike anything you've see before!
You've probably watched the video above by now - so you'll know what this project is about (and you probably know a little about me now too). But just in case there is any doubt -- it's where you...
You've probably seen loads of pocket-tool/wrench/bottle-opener kinda things before. I know I have. I don't know about you -- but I could just never quite find one where I said: "That's it! It's perfect - EXACTLY what I've been after for years!".
They were either too impractical ...or just average quality ...or too heavy ...or too clunky ...or not enough functions ...or any number of things that just didn't cut it for me (..not to mention the fact that if I'm going to be carrying it around all the time -- it's got to look damn good!).
So yes, you guessed it....
I was so frustrated I ended up designing and making one myself.
After months of design, development, trial and error -- starting from initial sketches...
Astonishing, isn't it?
This over-the-top design and totally-unique, pocket-size tool packs an incredible 12-function punch!
Twist-Top Bottle Opener
Paint-Tin Opened/Pry Bar
¼-Inch Hex-Bit Function
Piece of Art (I’m serious – I have mine on display!)
Yes, it looks good -- but does it actually work? You can bet your life it does ...and I'll show you it "in action" in just a minute.
But, before we go into that...
Because of my obsessive/compulsive personality traits and the fact I won't settle for anything but the very best. I didn't even have to make a decision on the material...
Sure, I could have opted for "cheap and cheerful" aluminium -- but it simply doesn't have the strength I HAD to have for this one-of-a-kind pocket-tool!
What about stainless steel? Well, someone who is happy to settle for second-best might use it. Too heavy. Too clunky. Sorry - but it's not for me ...I DON'T DO "SECOND BEST"!
But that's not all...
Because this project is about making an absolute, no-holds-barred, over-the-top-quality pocket-tool ...I'm making it out of the TOP GRADE TITANIUM!
To get into the specifics... I'm going to be producing this in Grade 5 Titanium. This grade is not only typically the MOST EXPENSIVE -- but due to the unique blend of pure titanium, aluminium and vanadium -- it's got...
Or, in other words... do what you like to the ViperFish™ - it's not going to break -- PERIOD!
I knew it was going to expensive to use titanium - but the truth is: I had no choice!
But, if I'm making pocket-tool I'm going to carry around every day - it's got to be...
Here's the kicker...
Not only is TITANIUM the only thing to use when you're making the ultimate ...light-as-a-feather ...strong-as-an-ox ...super-sexy ...multi-function pocket tool. But it's going to give your self-esteem a boost too!
One of the incredible "unspoken secrets" of a titanium pocket-tool like the ViperFish™ (...and it's the kind of "secret" that nobody wants to talk about -- but I will!) is the prestige that comes with owning and carrying it.
Because, believe it or not...
You will be using this tool a LOT more than you think. How do I know this? Because that's what happened to me!
I've been carrying one of the earlier prototype versions around with me for some time - and I'm still astonished at how much I use it. But it completely blew my mind how many people tried grabbing it off me every time I went to slip it back into my pocket. It even started to annoy me!
The same questions kept coming up... 'what's that?' ...'where did you get it?' ...'what's it made of? TITANIUM?! Wow - I've never felt titanium before!' ...and so on. You get the idea...
And it got worse...
Even the engineer who had been helping me with the initial prototypes literally ignored me while I was trying to pay him - he was absolutely hypnotized by the ViperFish™. I'm serious. While holding onto one of the prototypes he simply said, "I WANT one of these when it's finished!"
People will try to touch it... grab it... (and maybe even steal it!). Don't say I didn't warn you.
Now, you're probably wondering...
How does the ViperFish™ actually PERFORM -- let's take a look...
As if that's not enough...
I've gone even further in making the ViperFish™ truly the "best of the best" in every way. I had my sister (who's an artist by the way) custom design a one-of-a-kind logo.
This custom logo is laser-etched into the titanium using an insanely-powerful 80-watt laser (...that's around 80,000 times more powerful than a typical, handheld-style laser pointer!)
But wait, you have seen NOTHING yet...
Remember how I said earlier that this was all about YOU? Well...
Once you've decided you want to be part of my ViperFish™ project – you’re proving you have confidence in me. And for this I'm going to give you something that money can't buy...
For the rest of this Kickstarter Campaign (and for the weeks and months after) you’re going to be receiving *EXCLUSIVE*, behind-the-curtain-and-nothing-held-back, “Backer Only” updates.
As this project unfolds I’m going to be packing the Updates Page with incredible, "down-and-dirty" videos, pictures and stories about me, this project, future projects (if this one goes well) -- and a bunch of other fascinating, shocking (and possibly quite embarrassing) stuff...
I'm serious ...before this project went *LIVE* I already had nine videos ready for you!
Let's take care of business...
We're both here because we want something (hey, it's the truth -- and we both know it, right?). I'm not 100% sure what it is you want...
...perhaps you're reading this out of sheer curiosity
...or maybe you're a one-time Kickstarter backer and purely want your own ViperFish™ (that's fine - nothing wrong with that at all)
...or maybe you're a compulsive Kickstarter backer and just love helping others (...and that's fine too!)
I'm gonna level with you...
I'm here for one reason (and one reason only) - but I'm simply telling you the truth.
Let me share a secret with you...
I'm not some professional engineer. The ViperFish™ is the result of months of design, trial-and-error, frustration and not settling for anything but the best. (...mostly all done at my kitchen table!)
My tools have been my trusty kitchen table:
My 3D printer for prototyping:
Some small titanium "off-cuts" I've had high-pressure-water-jet cut to create the initial ViperFish™ prototypes:
And lastly my "baby" is a tumbler I have running 24/7 (even as I type this!) perfecting the finish on the final ViperFish™ prototypes:
Now, of course...
My small, kitchen-table operation will only get me so far - but, once the ViperFish™ project is funded, things will move rapidly from here.
Where Will Funds Be Spent?
Here's the deal...
MOST of the funds received for this project will go into the cost of materials (the price of titanium compared to any other metal is unreal ...but remember - only the best will do for us!).
Most of the rest will go into machining, finishing, laser-engraving, and so on. (it may not look like it - but, there are dozens of individual processes involved in creating a ViperFish™ ...I'm scared to even count how many there are!)
The remainder of the funds (I've spent hours "crunching numbers" so I have a pretty accurate idea of what will be left) will be split two ways:
Firstly, depending on what level the funding reaches, I'll be upgrading the tumbler machine (...so I can do more in one go and get an even better finish on your ViperFish™ ...oh, and this means you will probably get your ViperFish™ sooner too!) ...and most likely I'll purchase a sanding/polishing wheel unit. (to give your ViperFish™ an obscenely-high-quality finish!)
Secondly, the final remaining funds will go towards getting a CNC milling machine. This is the "big leap" that takes me from a small-scale, tools-all-over-the-kitchen-table type operation - to really taking things to the next level!
And this is just the tip of the iceberg...
I have a boat-load of incredible ideas, designs and prototypes just sitting here - ready to go. (in fact, back this project ...and I'll be sharing a few of them with you in the "For Backers Only" updates!).
Okay, enough about me... (the only way I'm gonna get my CNC milling machine is if I give YOU something of incredible value)
Listen up... (I've kept this really simple for you)
I've put together some incredible rewards for you so you can get your very own ViperFish™.
Not only that, but I've setup some *EARLY BIRD* and *STRICTLY LIMITED* specials to kick things off ...but, you must be quick on these!
One more thing...
You’re going to receive your ViperFish™ a lot sooner if you pledge right now (...and by this I really mean RIGHT NOW!).
You see... I’ve setup the *EARLY BIRD* and *STRICTLY LIMITED* rewards so that the sooner you pledge the faster you get YOUR ViperFish™.
Simply put: if you delay pledging for your ViperFish™, even for a few hours (never mind a day!), this can result in having to wait MONTHS before you get it!
Here's what to do:
1) Take a quick look at the incredible reward levels below...
2) Choose the reward you want...
3) Go to the top-right of this page and click the green 'Back This Project' button...
Oh, and one more thing...
Remember, when you pledge, you're not just getting your very own, one-of-a-kind, custom-made ViperFish™ -- you're going to be part of a mind-blowing, never-before-seen Kickstarter experience!
I'm talking about frequent updates that include "behind the scenes" stories, pictures and videos about me, the ViperFish™ project (...and a few other "secret" things I'm currently working on).
You really don't want to be left out ...make sure you're part of this by choosing your reward from below and backing this project RIGHT NOW:
Still not convinced?
I understand (I've backed a few projects myself). During the last couple of years I've run a number of websites and sold eBooks, software and video courses.
During this time I managed to gain first-hand, in-the-trenches, front-line experience in fulfilling orders, providing customer support, back-end operations, logistics ...and everything in between. (it's not the most "glamorous" part of this whole thing - but I know it's the most important part!)
And in addition to that...
When it comes to shipping - then I'm going to enlist the help of my Mother ...she has a business selling high-value books -- and ships all over the world. When it comes to foolproof packaging, on-time shipping and rock-solid logistics - she's my #1 choice!
And while we're at it...
I'm going to give you my greatest promise of all (...something virtually unheard of on Kickstarter)...
I am serious about this - I stand behind what I make 100%!
If you're not blown-away by the over-the-top quality and insane functionality of your ViperFish™ when you receive it - just send it back to me and I'll refund your pledge amount. Easy. Simple. No questions asked.
In fact, I can do better...
I'm going to give you a 100 YEAR GUARANTEE with the ViperFish™.
There are absolutely no restrictions on this guarantee I'm giving you ...if you somehow manage to break, bend, or snap your ViperFish™ (or even if you simply don't feel it's quite the right tool for you) - just send it back to me and I will replace it, or refund you the money you pledged at any time.
How does that sound?
Simply put: The ViperFish™ comes with a true, unconditional 100 year guarantee.
Here's what to do...
Go to the top-right of this page and click on the green 'Back This Project' button RIGHT NOW!
I'm absolutely convinced this project will be funded (I wouldn't have put this much effort into it otherwise!).
But, get this...
If we (that's you and me) can promote this project well enough to our friends and family then you're going to be getting some incredible STRETCH GOAL bonuses!
I've structured some mind-blowing stretch-goals for you - take a look below at what you're getting with your ViperFish™ when we reach these levels:
"Want More Stretch Goals?"
I WILL offer you more *EXCLUSIVE* stretch goals – but I only want to offer what I can PROMISE to deliver to you!
So, let’s see how we do with the first few stretch goals, okay?
Here’s the deal...
Once you’ve backed my ViperFish™ project ...then told some friends about it ...and we’ve reached the first few stretch goals – IT'S ON!
I’m going to unleash some more stretch goals that will blow you away – seriously!
Do they involve TITANIUM? ...you can bet your last dollar they do!
Are they awesome? ...like nothing you’ve ever seen before!
Simply put: If you want to “unlock” these yet-to-be-released stretch goals – it’s up to YOU.
I simply don’t have enough hours in the day to do it on my own (...although I’m doing what I can to help you to reach the stretch goals I know you deserve!).
Here's what to do...
Back this project ...tell your friends and family ...they back it too and tell their friends and family (just like you did) ...once we "unlock" the first few stretch goals ...I'll then release the additional -- yet undisclosed -- mind-blowing, must-be-seen stretch goals!
Truth be told...
This is just the start for you. I've been a backer of various Kickstarter projects and know exactly the slightly "empty" feeling that can happen once you've pledged.
After getting excited enough about a project ...you decide to pledge ...you get a couple of emails in your inbox confirming your pledge ...and then NOTHING!
You trust the project creator - but you somehow still feel like an "outsider" right? It's like you've just arrived at the party ...and it's already over.
The bottom line is...
I promise you -- hand-on-heart -- you're gonna be part of a Kickstarter experience unlike any other! You're going to be getting almost daily, incredible updates packed with videos, pictures and a ton of other "insider information" about both me, this project and other crazy stuff I'm working on!
And here’s the kicker...
My aim is to provide you with (in my honest opinion) the greatest Kickstarter experience you’re likely ever to be part of. You’re backing me – so I reckon you deserve it!
But there is another “dirty little secret” for why you’re going to be getting frequent, awesome updates...
I don’t want you to lose confidence (even for a second!) that I will deliver on my project.
And by keeping you involved you will know exactly where the project is on any given hour of any given day!
Okay, I'm nearly done, but...
If you're convinced you want to join me and the rest of the awesome Backers in this one-of-a-kind, never-before-seen, roller-coaster ride of a project ...incredible updates ..."behind the scenes" videos, pictures and stories ...then simply click on the 'Back This Project' button RIGHT NOW!
And it's not just the unique experience...
Remember, when you back my ViperFish™ project, you're receiving your own custom-designed, titanium ViperFish™ masterpiece!
Are you really going to click away from this page and miss out on what is most likely (in my not very humble opinion) the highest quality, most *EXCLUSIVE*, mega-multi-function, titanium pocket-tool you're ever likely to see on Kickstarter? (or anywhere for that matter!)
One last thing...
Remember, I'm probably the only guy who's bold-as-brass and confident enough to offer you a complete 100% money-back guarantee on your pledge.
If for some reason you're not blown-away with your entire ViperFish™ experience -- from your first V.I.P. "Backer Only" updates ...to finally ripping open the packaging on your own *EXCLUSIVE* ViperFish™ -- then simply ask me for your pledge amount back. No questions. No hassle.
To your greatest Kickstarter experience EVER,
P.S. - Remember... this entire project is about you having enough confidence in me to delivery exactly what I say I will.
And by delivering these things I will be one step closer to my goal of taking my up-all-night, working-at-the-kitchen-table operation to finally getting some better equipment.
(...and ultimately a CNC Milling machine ...oh, and if you think the ViperFish™ is the greatest thing since sliced bread - just wait until you see what I have planned for the CNC Milling machine ...unless I showed you pictures of my designs and concepts -- some of which are already being prototyped on my 3D printer -- you wouldn't even believe it!)
P.P.S. - One more thing... this is quite possibly the only Kickstarter project where you're not only getting a kick-ass "product" ...but an entire EXPERIENCE (which has been designed right from the start with the aim of YOU being part of something BIG).
From the moment you click the 'Back This Project' button ...you're going to be one of the "Insider" Backers. You're going to get access to all the juicy, down-and-dirty, behind-the-scenes "Backer Only" updates!
You're getting: pictures, stories and videos covering everything from "Titanium Tools And Gadgets I'm Scared To Release To The Public!" to "How To Get Your Very Own Custom Pocket-Tool Made For You!". But to be part of this you need to scroll to the top of this page and click the 'Back This Project' RIGHT NOW!
P.P.P.S. - Lastly... you have nothing to lose with my personal Guarantee to you.
If by the time you're holding your very own ViperFish™ in your hand ...and you can't honestly say it was the most exciting, mind-blowing, over-the-top project you've ever backed - then simply send your ViperFish™ back to me and I'll give you back every single penny you pledged. No questions asked.
There are still some ViperFish™ left at the *STRICTLY LIMITED* super-low Pledge levels - but to get in at these levels and not miss out you've got to pledge RIGHT NOW!
When Will I Get My ViperFish™?
The sooner you pledge the sooner you will get your ViperFish™!
I am rewarding backers who back the project first ...by shipping their ViperFish™ a lot sooner.
Unfortunately I can’t give an exact date – but I aim to get them all out within a few months (but, most likely, a lot sooner). It will be worth the wait – I PROMISE!
Why Do You Offer A Money-Back Guarantee?
Simple: I am very, VERY confident of the quality of what I make.
I can’t see any reason why I wouldn’t offer such a guarantee to you. It’s difficult for you to see the quality of the ViperFish™ BEFORE you back – so what I can do for you is to remove any “risk” and make sure you know that you can return it if you’re not blown-away by it.
How Do Your Stretch Goals Work?
If funding reaches the particular level specified in the Stretch Goals then every Backer (yes, EVERY Backer) will get additional bonuses with their ViperFish™.
I really, REALLY want you to get the bonuses I talk about in the Stretch Goals – I’ve specifically tried to come up with the most awesome Stretch Goals for you that I could!
You back me – and I give you the best I can. Simple.
Are You REALLY Gonna Do All Those Updates You Claim?
Yes – of course!
I’ve always been disappointed when backing projects that I don’t get enough updates – I don’t want YOU to feel the same way.
If you don’t like the updates – no problem, just ignore the update emails – no big deal. :-)
What Are The ViperFish™ Functions?
Twist-Top Bottle Opener
Paint-Tin Opened/Pry Bar
¼-Inch Hex-Bit Function
Piece of Art (I’m serious – I have mine on display!)
Other features include the awesome serrated hand-grips, custom laser-etched logo, and so on...
Risks and challenges
I've spent a long time planning this entire project (from the initial design of the ViperFish™ ...right through to the shipping plan).
But, as with anything, Murphy's Law can strike at any time.
I've done everything I can to make sure that I'm ready for the success of the ViperFish™ project.
The project needs around 150 to 200 backers for it to be worthwhile for everyone involved (and I've set the funding level to reflect this).
I can handle up to around 2000 to 3000 backers without having to make any significant changes in the project plan (yes, I actually have a written-out and detailed, step-by-step plan ...with various back-up steps for any "issues").
Should I get more than a few thousand backers (hey, you never know!) - I have a plan for that too - but I will need to make a couple of significant changes (mainly buying larger, more appropriate equipment).
So, yeah, I'm as confident as I can be that I have the risk-control taken care of (like I said - have done a ton of planning for this).
I'm prepared as anyone can be...
So, head to the top of this page, click 'Back This Project' button ...and I'll see you in the 'Backers Only' section with the other backers!Learn about accountability on Kickstarter
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