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Attractive mechanical watches created through a policy of complete transparency on origin, costs and development.
The CODE41 watches are now in production. Preorders for the 2nd production batch are now open 
(delivery in August/September).
The CODE41 watches are now in production. Preorders for the 2nd production batch are now open (delivery in August/September).
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889 backers pledged CHF 543,150 to help bring this project to life.

About

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CODE41 ° High-quality watches at a fraction of their price

CHF 543,150

889

 

 

 

 

 

 

In March 2016, a mysterious team of cowboys, known only as the GOLDGENA PROJECT, began sowing the seeds of doubt in the hushed world of Swiss watchmaking by exposing the secrets of the Swiss Made label.

That made some people very unhappy, but others, many others, have joined us. Today is the day that we, along with our community of 15,000 registered members and 50,000 followers, launch CODE41: a community brand with the aim of creating attractive mechanical watches at reasonable prices, through a policy of complete transparency on origin, costs and development.
 

 

We are a watch design workshop based in Switzerland. In a little over 11 years we have had the honor of working alongside the most prestigious names in watchmaking.
 
We are fascinated by mechanical watches; especially those in which the mechanism is an integral part of the aesthetic of the piece. Unfortunately, they are often just too expensive. This is why we set to work with the clear objective of designing a spectacular piece using a standard mechanical movement.

 

The dial is levelly sculpted, with a machined look that radiates ‘mechanical’ to the point that it becomes an extension of the movement.

The case is simple, elegant and wearable, but both its lugs and its screwed container design ensure an appearance that is strong, distinctive and recognizable.

 

MIYOTA 82S7
JAPANESE MECHANICAL AUTOMATIC MOVEMENT
Hours, minutes (central hands) Second and 24h discs
Self-winding mechanism
Power reserve (if not worn) 40 hours
21,600 vibrations per hour
21 Jewels

For those who prefer simplicity, subtlety and elegance, allow us to introduce ANOMALY-02. A 3 hand date model fitted with the Swiss ETA 2824 automatic movement.

 

ETA 2824-2
SWISS MECHANICAL AUTOMATIC MOVEMENT
Hours, minutes, sweep second and date
Self-winding mechanism
Power reserve (if not worn): 40 hours
28.800 vibrations per hour
25 Jewels

The Japanese MIYOTA and Swiss ETA movements are of the utmost quality, precision and reliability. We have chosen our components for their high value for money and distinctiveness, rather than their origin.

To pre-order a CODE41 watch, click the button below and pick a reward. Simple as that. If you want more than one watch or if you want to add a strap, then look in the ADD-ONS column bellow.

Once you have pledged, sit back and relax. You'll choose your straps and watch color when this campaign ends.

 

 

   

The first 999 pieces will be numbered and feature the inscription: “Founding Member – Limited Edition”. The sooner you back us, the lower your number will be, so you’d better step on it ;-) 

 

 

 

You will have access to a variety of easily interchangeable straps, which are compatible with all of our models. 

 

To complete the range, we are currently working on textile, metal and rubber straps, which will be available in 2017. 

 

 

 

            

The diameter of a watch case is an important factor, and everyone has their own preference. We have tested a number of sizes, and ultimately decided on 42mm. Here’s how that looks on 3 different wrists.

 

Swiss Made watches are of high quality, admired around the world for their excellence. The only problem is that a watch which is labeled Swiss Made may in fact consist almost entirely of parts made in Asia!

For this reason we have decided to be completely transparent on origin, and to choose Swiss and international parts based on their distinctiveness and high value for money; not in order to meet the criteria of a deceptive Swiss Made label.

Our watches are high quality, manufactured in the best Chinese workshops, which have been producing many of the components for Swiss brands for decades.

 


We will be manufacturing our watches with transparency in mind. To this end we have created the TTO Label: Total Transparency on Origin. A kind of ID card will be included with each of our watches, as well as being available online. It will indicate the exact origin of each component and each stage of the process.

 

 

We are going to be transparent not only on origin, but also on the costs of production and development.


Distribution networks are saturated, and are not in tune with modern purchasing behavior. We are going to cut out the middlemen of traditional distribution and promote community power so that we can be closer to you, thus halving the retail price.

But that’s not all…we also want to share our success with you by offering a commission for each sale you generate.

 

The online market is growing stronger by the day, but it does still have a few drawbacks: most significantly the inability to see the watch in person before buying it.

Thanks to an innovative application, anyone who would like to order one of our models, but who wants to see it first, is able to speak with and meet a CODE41 watch owner close to them. Like this, the buyer can order their watch free of doubt, and the sponsor receives their 10% commission.

 

 

 

 

41 is the country code for Switzerland. Although our approach is based on international synergy, in terms of both manufacturing and our community, we do want to commemorate our fondness for Switzerland.

In computing, code 41 is a system error. We really like it as an analogy for our project, which represents an ANOMALY in the Swiss watchmaking system. 

 

 

 

 

 

 

En Mars 2016, une mystérieuse équipe de cowboys, connue sous le nom de GOLDGENA PROJECT, sème le trouble dans l’univers feutré de l’horlogerie suisse en dévoilant les secrets du Swiss Made. Ça a rendu certains très mécontents mais d’autres, beaucoup d’autres, nous ont rejoint dans la création de CODE41 : Une marque communautaire qui a pour objectif de créer de la belle horlogerie mécanique à des prix accessibles en étant complètement transparent sur l’origine, les coûts et le développement.

 

Nous sommes un atelier de design horloger basé en Suisse. En un peu plus de 11 ans, nous avons eu l’honneur de collaborer avec les marques horlogères les plus prestigieuses. Les montres mécaniques nous fascinent et particulièrement celles où le mécanisme fait partie intégrante de l’esthétique. Malheureusement, elles sont souvent hors de prix. Alors nous nous sommes mis au travail avec la ferme intention de créer une pièce spectaculaire en utilisant un mouvement mécanique standard.

 

Le cadran est travaillé en niveau avec une esthétique usinée qui transpire la mécanique pour qu’il devienne un prolongement du mouvement. La boîte est simple, élégante et portable, mais ses cornes ainsi que sa construction en caisson lui confèrent une esthétique forte, particulière et reconnaissable.

 

 

MIYOTA 82S7
MOUVEMENT MÉCANIQUE AUTOMATIQUE JAPONAIS
Heures, minutes au centre, disques seconde et 24h
Remontoir automatique
Réserve de marche (si non portée): 40 heures
21.600 A/h
21 Rubis

Pour ceux qui préfèrent la sobriété, la finesse et l’élégance, voici ANOMALY-02. Un modèle 3 aiguilles / date équipé du mouvement automatique suisse ETA 2824

 

 

ETA 2824-2
MOUVEMENT MÉCANIQUE AUTOMATIQUE SUISSE
Heures, minutes, seconde au centre et date
Remontoir automatique
Réserve de marche (si non portée): 40 heures
28.800 A/h
25 Rubis

Les mouvements japonais MIYOTA et suisses ETA sont d’une extrême qualité, précision et fiabilité. Nous choisissons nos composants pour leur haut rapport qualité/ prix et leur particularité et non pour leur origine.

Pour précommander une montre CODE41, cliquez sur le bouton ci-dessous et choisissez une récompense. Si vous voulez plus d'une montre ou si vous voulez ajouter un bracelet, regardez dans la colonne AJOUTS ci-dessous.

Vous choisirez vos bracelets et la couleur de votre(vos) montre(s) après la campagne.

 

 

 

 

Les 999 premières pièces seront numérotées et porteront la mention “Founding Member - Limited Edition”. Plus vous nous soutenez tôt, plus votre numéro sera petit. Alors dépêchez-vous ;-)

          

 

 

Voici une variété de bracelets qui sont facilement interchangeables et compatibles avec tous nos modèles.

 

Pour compléter la gamme, nous travaillons actuellement sur des bracelets textile, métal et caoutchouc qui seront disponibles en 2017. 

 

 


Le diamètre d’une montre est un facteur important et chacun a sa préférence. Nous avons testé bon nombre de tailles et avons finalement opté pour un 42mm. Voici ce que ça donne sur 3 poignets différents.

 

Les montres Swiss Made sont de haute qualité et appréciées dans le monde pour leur excellence. Seulement voilà, une montre labellisée Swiss Made peut avoir la quasi-totalité de ses composants provenant d’Asie!

Nous avons, donc, décidé d’être totalement transparents sur l’origine et de choisir des éléments suisses et étrangers pour leur particularité et leur rapport qualité/ prix élevé et non pas pour répondre aux critères d’un Swiss Made trompeur.  

En Chine, comme partout dans le monde, on trouve une qualité et des prix très variables parmi les entreprises d’un même secteur. Nos montres sont de haute qualité et sont fabriquées dans les meilleurs ateliers chinois qui produisent depuis des décennies bon nombre de composants pour les marques suisses.  

Nous allons fabriquer nos montres sous le signe de la transparence. Pour ce faire nous avons créé le Label TTO : Transparence Totale sur l’Origine. Une sorte de carte d’identité sera jointe à chacune de nos pièces et disponible en ligne. Elle indiquera très précisément l’origine de chaque composant et de chaque opération.

 

Nous allons être transparents sur l’origine mais également sur les coûts de fabrication et le développement.

 

Les réseaux de distribution sont saturés et ne sont pas en phase avec les nouveaux comportements d’achat. Nous allons supprimer les intermédiaires de la distribution traditionnelle et favoriser la puissance communautaire pour être plus proche de vous et diviser ainsi le prix public par 2.

Mais ce n’est pas tout... nous voulons également partager notre succès avec vous en vous versant une commission pour chaque vente que vous générez.

 

La vente online se développe de plus en plus mais présente quelques lacunes, la principale étant l’impossibilité de toucher la montre avant de l’acheter.

Grâce à une application, une personne qui aimerait commander l’un de nos modèles, mais pas sans l’avoir vu, peut dialoguer et rencontrer le possesseur d’une montre CODE41 proche de lui. L’acheteur peut ainsi commander en toute confiance et le parrain touche sa commission de 10%.

 

 

 

 

Le 41 est le code pays de la Suisse. Bien que notre démarche soit fondée sur une synergie internationale, tant du point de vue de la fabrication que de la communauté, nous voulons marquer notre attachement à la Suisse.

En informatique le code 41 est une erreur système. Nous aimons bien l’analogie avec notre projet qui représente une anomalie (d'où le nom de nos modèles ANOMALY) dans le système horloger suisse. 

 

 

Risks and challenges

We have been working with the most prestigious brands in the watchmaking industry for the past 15 years, so we know (almost) everything there is to know about watches :-)

We are producing our watches in partnership with the best suppliers, and we are very confident that we will be able to deliver them on time.

The biggest challenge for us is to set up an international logistics network that will reduce the delivery time and improve your after-sale experience.

If our project is successfully funded we will be able to launch production straight away, having already produced several prototypes and solved most of the minor issues we were facing.

It will take about 6 months for the first batch to be delivered to you, and of course we will keep you updated throughout.

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  1. Select this reward

    Pledge CHF 5 or more About $5

    THANK YOU

    EVERY BITS COUNTS!
    THANK YOU :-)

    CHAQUE GESTE COMPTE!
    MERCI :-)

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    Pledge CHF 447 or more About $443

    EARLY-BIRD ANOMALY-01 STEEL

    ($447 / €415) SAVE CHF200
    1X ANOMALY-01 MIYOTA
    1 STRAP INCLUDED

    You'll choose color and strap after campaign.

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    Pledge CHF 477 or more About $472

    EARLY-BIRD ANOMALY-01 STEEL OR PVD

    ($477 / €440)
    1X ANOMALY-01 MIYOTA
    STEEL SAVE CHF170 OR PVD SAVE CHF240
    1 STRAP INCLUDED

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    Pledge CHF 497 or more About $492

    ANOMALY-01 STEEL OR PVD

    ($497 / €460)
    1X ANOMALY-01 MIYOTA
    STEEL SAVE CHF150 OR PVD SAVE CHF220
    1 STRAP INCLUDED

    You'll choose color and strap after campaign.

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    Pledge CHF 525 or more About $520

    EARLY-BIRD ANOMALY-02 STEEL

    ($525 / €485) SAVE CHF225
    1X ANOMALY-02 ETA
    1 STRAP INCLUDED

    You'll choose color and strap after campaign.

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    Pledge CHF 555 or more About $549

    EARLY-BIRD ANOMALY-02 STEEL OR PVD

    ($555 / €515)
    1X ANOMALY-02 ETA
    STEEL SAVE CHF195 OR PVD SAVE CHF265
    1 STRAP INCLUDED

    You'll choose color and strap after campaign.

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    Pledge CHF 585 or more About $579

    ANOMALY-02 STEEL OR PVD

    ($585 / €545)
    1X ANOMALY-02 ETA
    STEEL SAVE CHF165 OR PVD SAVE CHF235
    1 STRAP INCLUDED

    You'll choose color and strap after campaign.

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    Pledge CHF 947 or more About $938

    EARLY-BIRD BUNDLE ANOMALY-01 + 02

    ($947 / €880) SAVE 450-590
    BUNDLE STEEL OR PVD
    1X ANOMALY-01 + 1X ANOMALY-02
    2 STRAPS INCLUDED

    You'll choose colors and straps after campaign.

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    Pledge CHF 977 or more About $967

    BUNDLE ANOMALY-01 + 02

    ($977 / €905) SAVE 420-560
    BUNDLE STEEL OR PVD
    1X ANOMALY-01 + 1X ANOMALY-02
    2 STRAPS INCLUDED

    You'll choose colors and straps after campaign.

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  10. Select this reward

    Pledge CHF 999 or more About $989

    FORGED CARBON - ANOMALY01 / 02

    ($999 / €935)
    Future RSP: About CHF1950
    1X ANOMALY-01 or 1X ANOMALY-02
    IN FORGED CARBON
    1 LEATHER STRAP INCLUDED
    You'll choose your watch and strap after campaign.

    ($999 / €935)
    Prix public futur: env. CHF 1950
    1X ANOMALY-01 ou 1X ANOMALY-02
    EN CARBONE FORGÉ
    1 BRACELET CUIR INCLUS
    Vous choisirez votre montre et bracelet après la campagne.

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    Pledge CHF 1,800 or more About $1,782

    GRAND SUPPORTER BUNDLE - ONLY 25!

    ($1800 / €1680)
    1X ANOMALY-01 + 1X ANOMALY-02
    5 STRAPS INCLUDED
    +
    3D PRINTED COLLECTOR’S EDITION
    +
    CASEBACK ENGRAVED WITH YOUR NAME

    You'll choose colors and straps after campaign.

    Vous choisirez bracelets et couleurs après la campagne.

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Funding period

- (30 days)