$68,848
pledged of $50,000pledged of $50,000 goal
709
backers
15days to go

All or nothing. This project will only be funded if it reaches its goal by Fri, November 30 2018 3:19 PM UTC +00:00.

AmmaBy Amma
First created
AmmaBy Amma
First created
$68,848
pledged of $50,000pledged of $50,000 goal
709
backers
15days to go

All or nothing. This project will only be funded if it reaches its goal by Fri, November 30 2018 3:19 PM UTC +00:00.

About

Simply wear the Cocoon as part of your outfit, which has been designed to easily transform into six useful accessories: scarf, baby blanket, stroller cover, cape (because after all, moms are superheroes), a pumping cover and a chic breastfeeding wrap.

Every mom wonders if or when she will ever feel like herself again…between leaky boobs, lack of sleep, new wardrobe and the crazy amount of required gear, it's a lot to handle.

We know, with 5 kids between us (and one on the way), we've been there. That's why we designed the Cocoon to be a 6-in-1 wrap stylish  enough to walk the red carpet and comfortable enough to wear to the park -- best of all, it was designed with breastfeeding and pumping in mind.

We pumped and we pumped and we pumped until we could no longer pump anymore...and that's why we decided the Cocoon needed to be pretty enough to pump anywhere, anytime. 

So go ahead and wear your cocoon when you do your mama business; Do it at your desk, on the subway, and while getting your nails done!

Our proprietary lightweight knit has been specifically and technically designed to offer maximum 360-coverage with the greatest breathability. This special knit allows baby to see out while others cannot see in. No more sweaty, scared, overheating babies.  

  •  Grown: Our cotton is grown, spun and dyed in Hickory, North Carolina
  •  Manufactured: The Cocoon is knitted in the United States
  •  Sustainable: Each Cocoon is individually machine-knitted in the United States and has been designed to produce ZERO waste in the knitting process.  

  It is incredibly important to us to help build our economy by creating jobs in the USA. 

Did you know that most employees in the knitting industry consist of mostly women and mothers? 

It was important that we partnered with factories and mills that ensure women and mothers are treated well. By supporting our company, you are also supporting the cause for:

  • pay fair wages
  • imposed reasonable work hours 
  • provide a clean & safe work environment for their employees

Amma is a collaboration between Emily Baldoni, Sharon Baldoni and Satya Twena. 

We have come together with a common dream and goal:  to elevate, support and celebrate the experience of motherhood by designing clothing that is as versatile as it is stylish. We believe mamas are to be witnessed and celebrated, and fashion is one way we know how to make a woman / mother feel beautiful. 

AMMA's first product, The Cocoon, was originally designed 34 years ago by Sharon Baldoni, Emily's Mother-in-Law, when she was breastfeeding her son, Justin Baldoni. 

Thirty years later, Sharon gifted that original Cocoon to Emily when she began breastfeeding her daughter Maiya. Emily found herself using the Cocoon daily. She was inspired by Sharon's original design, and they teamed up with Satya to redesign the Cocoon for the modern and fashionable busy mom.

As a new brand sourcing and manufacturing in the USA, we need to guarantee certain production minimums. That’s where you come in. 

By taking part in this campaign, you will help us fund our first production run and  be the first to receive a Cocoon. We are so excited to bring this very needed product to the market! 

 We can’t thank you enough for checking out our project and helping us make Cocoon a reality. 

We know not everyone will be able to support us with a pledge, so even if you can’t give a dollar or purchase a Cocoon, if you support moms, you can help us spread the word on Twitter, Facebook, Reddit, Instagram, your mama/play groups or anywhere else you can think of! 

 CUSTOMS & DUTIES INFORMATION

Our prices DO NOT include VAT, GST or other country taxes.

Our terms of sale for international orders are FOB destination. This means that you pay all freight and duties or taxes. As we are shipping these products all over the world, it is impossible for us to build in the various duties, VAT and GST tax for each location through Kickstarter.

If you would like to estimate your duties, you can use this online tool (remember to convert the U.S. dollars to your local currency):

https://www.simplyduty.com/import-calculator/

For international customers who are required to pay customs, you will receive an email from your local customs authorities asking for payment to have your order processed through customs. Unfortunately, there is no legal way around customs (including marking an order as a gift, which we cannot do). Once you make that payment to the customs broker your order will be processed for final delivery.

SHIPPING POLICY

It is critical that you enter your correct, valid address when placing your order. If our shipping carrier attempts delivery to you and you don't get it because you’re not there, wrong address or moved without notifying us, and the package returns back to our warehouse, it will be the buyer's responsibility to pay the shipping fee to reship the order. When you receive your tracking number, please keep an eye out for the package.

Risks and challenges

There are always certain risks that can arise at any moment during a project like this. That being said, we’re confident in our ability to produce and have taken all the necessary measures. We have a highly knowledgeable and passionate team and have partnered with leading manufacturers, knitting mills and fulfillment companies in the U.S. We just need your help to bring everything to fruition. Don’t worry, we’re completely prepared to bring Cocoon to mamas everywhere, and we have the power to make it happen, but if anything comes up along the way, you’ll be the first to know!

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Support

  1. Make a pledge without a reward

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  2. Select this reward

    Pledge US$ 39 or more About US$ 39

    AMMA MAMA TEE | LIMITED EDITION

    You receive: One (1) Embroidered "Amma Mama" Tee (select size via survey post-campaign)

    Sizes: P, S, M, L, XL, XXL

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  3. Select this reward

    Pledge $69 or more About $69

    COCOON | EARLY BIRD

    You receive: One (1) Cocoon Wrap

    Post campaign, select one (1) Cocoon in either Bone, Navy, Grey or Black.
    Includes a free all-in-one laundry & travel bag.

    Size: One Size (fits up to a size 16)

    Made with Organic cotton.
    Proudly made in the USA.

    You save 23% off the retail price ($89).
    See our about section for details.

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    Limited (34 left of 500) 466 backers
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    Pledge US$ 79 or more About US$ 79

    COCOON | KICKSTARTER SPECIAL

    You receive: One (1) Cocoon Wrap

    Post campaign, select one (1) Cocoon in either Bone, Navy, Grey or Black.
    Includes a free all-in-one laundry & travel bag.

    Size: One Size (fits up to a size 16)

    Made with Organic cotton.
    Proudly made in the USA.

    You save 12% off the retail price ($89).
    See our about section for details.

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    60 backers
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  5. Select this reward

    Pledge $134 or more About $134

    2 COCOONS | EARLY BIRD (X2)

    You receive: Two (2) Cocoon Wraps

    Post campaign, select two (2) Cocoons in any of our colors; Bone, Navy, Grey or Black.
    Includes free all-in-one laundry & travel bags.

    Size: One Size (fits up to a size 16)

    Made with Organic cotton.
    Proudly made in the USA.

    You save 25% off the retail price ($178).
    See our about section for details.

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    Ships to Anywhere in the world
    Limited (30 left of 150) 120 backers
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  6. Select this reward

    Pledge US$ 144 or more About US$ 144

    2 COCOONS | KICKSTARTER SPECIAL (X2)

    You receive: Two (2) Cocoon Wraps

    Post campaign, select two (2) Cocoons in any of our colors; Bone, Navy, Grey or Black.
    Includes free all-in-one laundry & travel bags.

    Size: One Size (fits up to a size 16)

    Made with Organic cotton.
    Proudly made in the USA.

    You save 20% off the retail price ($178).
    See our about section for details.

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    24 backers
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  7. Select this reward

    Pledge US$ 319 or more About US$ 319

    WARDROBE ESSENTIALS

    You receive: Four 4 Cocoons PLUS our Limited Edition AMMA tee

    Post campaign, get one in every color or mix and match; You'll select four (4) Cocoons in any of our colors; Bone, Navy, Grey or Black.
    Includes free all-in-one laundry & travel bags.

    Size: One Size (fits up to a size 16)

    Made with Organic cotton.
    Proudly made in the USA.

    AMMA Tee
    Sizing: P, S, M, L, XL, XXL

    Proudly made in the USA.

    **Limited Edition AMMA tee ONLY available with this reward**

    You save $76 (20%) off the retail price ($395).
    See our about section for details

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    7 backers
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