Sipping on Margaritas by the pool bar, knocking back a few Tom Collins pre-dinner or savouring a Whiskey Sour at a favourite hang-out... cocktails are all about fun, relaxing and sharing good times. Although when it comes to making great cocktails at home things don't seem to be so straightforward. With all the kit, techniques, recipes and ingredients required it can be quite daunting to know where to begin. PANCH is here to remove the confusion and help you make great tasting, well balanced cocktails at home.
I love cocktails. My whole life revolves around them. That's because I've been working in cocktail bars and for leading drinks brands for the last 18 years (a veteran bartender you might say). A large part of my career has been focused on developing bartenders and educating consumers about the fine art of crafting cocktails.
Over the years I have seen first hand some of the barriers people come up against when making cocktails. To counter this I've created a tool to simplify the production of expertly made drinks... the PANCH Cocktail Key.
The COCKTAIL KEY takes inspiration from the classic Punch cocktail which is made up of five parts – SWEET / SOUR / STRONG / WEAK / SPICE. The Punch is recognised in the bar-tending community as the foundation of many classic cocktails and the template for designing new drinks. This simple balancing act of flavours is one of the first lessons I teach bartenders giving them the confidence to make well-balanced drinks.
Taking this simplified approach to making cocktails the PANCH Cocktail Key cuts out the fuss and helps you create great drinks using basic ingredients that you probably already have in the kitchen.
The COCKTAIL KEY has been thoughtfully designed as a tiered measure with a fixed ratio of SWEET / SOUR / STRONG / WEAK with the option to add SPICE.
By pouring a SYRUP / CITRUS / SPIRIT on top of one another to each defined step, you can produce many well-loved classics including the Tom Collins, Whiskey Sour & Mojito.
The detachable base measure pulls away as a guide for SOFT juices in shaken cocktails. You can also include an AROMATIC, such as Angostura bitters, to add more complexity to the drink.
This is where it gets interesting... once you’ve quickly mastered the process you can start creating your own signature cocktails. By introducing different KEY ingredients there are NO LIMITS to what you can create.
The methods and techniques involved in making cocktails do not need to be complicated either. You can simply pour the COCKTAIL KEY contents straight over ice and top up. Alternatively, you can shake the mix in a cocktail shaker for a more professional finish.
You'll also probably have a perfect substitute in the kitchen for any bits of cocktail kit you require. You don’t even need a proper cocktail shaker. Simply improvise with an old jam jar and shake with ice. Then drink straight from the jar itself!
After the campaign I'll send out a survey so you can choose from classic STONE, CORAL or AQUA. If you select a reward with multiple COCKTAIL KEYS you'll be able to pick whichever colour combination you wish.
Every COCKTAIL KEY is accompanied by a Cocktail Guide covering the steps to making some of the KEY classics including the Moscow Mule & Tommy’s Margarita. Even if you order 5x COCKTAIL KEYS, I'll be shipping the same amount of the FOR GOOD MEASURE Cocktail Guides so that you can either gift them or keep as back up copies.
The competition will be restricted to Kickstarter backers only. I will send you a digital entry form to fill in based on the Cocktail Key principals. Let your creativity run wild and a PANCH panel will recreate your drink to judge. I will announce the winner in December 2015 followed by a website feature on you and the winning drink. Entrants must be of legal drinking age. Good luck!
NEW REWARD - Contribute £1 ($1.5 USD approx.) or FREE
The full PDF version of the FOR GOOD MEASURE Cocktail Guide for you to print or view on your mobile devices. All backers of the Cocktail Key will receive this format as well as the physical guide.
The FOR GOOD MEASURE Cocktail Guide consists of classic and new cocktails with insider tips from some of the best bartenders around the globe. Learning from the best you'll be making incredible drinks in no time.
To capitalize on this reward simply SHARE my campaign link under the video with your friends. Then fill in your email address by clicking here
Even if you can't, for whatever reason, contribute to the campaign financially don't worry. Follow the instructions above and I'll make sure you're added to the list of cocktail enthusiasts.
HELP US BRING MORE PEOPLE TO THE PARTY
If you know someone who loves cocktails as much as we do? Then simply share the campaign using the 'Share this project' button at the top or simply click the twitter or facebook symbol below.
I'm looking to generate £25,000 GBP (approx. $38,250 USD) to fund the expensive tooling and for this I need your support. By backing me you'll become one of the first to own the PANCH Cocktail Key along with the FOR GOOD MEASURE Cocktail Guide to get you started.
Your pledge will also go towards building a website full of drinks inspiration such as my easy homemade syrup recipes and garnishing with style. I am also aiming to create a members login area so you can upload your latest creations using the COCKTAIL KEY template. That means you can access them anywhere at anytime!
I hope you share my passion for making great drinks. It's pretty cool to be able to knock up some damn fine cocktails in the comfort of your own home. Once you're up and running I encourage you to post your drinks to the world on social media. Together we can create a PANCH global drinks community sharing tasty recipes and cool ideas #panch #panchdrinks #cocktailkey #keycocktails
If you love the PANCH Cocktail Key project then please support it by sharing the campaign with anyone who loves cocktails... which could be quite a few!
Early on, during the concept phase, I approached CRAMASIE product design agency based in Edinburgh with an award winning background. Their knowledge and experience of bringing products to life ensures the COCKTAIL KEY is in safe hands, from the design stage right through to production.
Thanks to everyone that's been involved in the project. I'd like to mention a few people that have been big supporters of PANCH and contributed to this campaign.
Film Production - Josh King at One Eye Productions https://vimeo.com/user3878991
Photography - James Kirk https://jamesckirk.wordpress.com/
Web Design - Pete Urwin http://www.urwindigital.com/
Brand Graphic Design - Daisy Lazarus
Motion Graphic Design - Fiona Sheal http://www.feesheal.com/
Location - Iain McPherson & Gordon Purnell at http://pandaandsons.com/
Location - Barrie Brown & Robert Reid at http://www.steakedinburgh.com/
...and finally to all you wonderful people who back this project or share what I'm trying to achieve. All your support can't be underestimated and I can't wait to realise my mission of flawless cocktails being created in homes all around the globe.
Risks and challenges
We've spent a lot of time with our trusted manufacturers and suppliers here in the UK to ensure that we meet our deadlines. Therefore we don't foresee any risks or challenges to the project. Unless however, we dramatically over exceed our expectations for orders which may put our production schedule behind.
We are also working with an experienced local fulfillment centre that ship globally making the whole operation of getting the COCKTAIL KEY into your hands a lot smoother. Naturally port closures or customs can sometimes hold up delivery times which is unfortunately out of our hands.
If any hiccups do happen along the way we will always keep you up-to-date with the progress.Learn about accountability on Kickstarter
- (28 days)