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$16,443 pledged of $32,000 goal
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By Coalo Valley Farms, LLC
$16,443 pledged of $32,000 goal
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About this project

Welcome, everyone, to our Kickstarter page!

Thanks for taking the time to watch our video; it was a lot of fun to make and we would like to thank the actors and crew that helped make it possible.  So, now that you’ve seen us in lights, camera, action! mode, here is some more about who we are and how we got started. 


Enduring the eye-watering struggles of recent graduate job-searching, our founder Elliot Mermel realized that he did not want to spend his life trying to make a difference in the world from behind a computer screen. While catching up with a friend from high school he learned of another company making insect-based foods. All it takes is stepping back to look at some of the most prominent problems humanity will face in the next half-century and it is clear that cricket farming is absolutely a way of the future
Coalo explained.
Coalo explained.

With the support of family and friends, Elliot moved to Los Angeles, California in January 2015 and started Coalo Valley Farms. Soon after, Colby College roommate Peter Markoe, and Max Cunha, Elliot’s childhood friend from Rhode Island, joined forces in LA with Matt Hansen, a Mermel family friend and California native. We began building the farm from the ground up with the mission of having the happiest crickets, consumers, and planet. Therein lies our motto: Fresh. Healthy. Sustainable.

Meet The Team! (From left: Elliot Mermel, Matthew Hansen, Max Cunha, Peter Markoe)
Meet The Team! (From left: Elliot Mermel, Matthew Hansen, Max Cunha, Peter Markoe)

Coalo Valley Farms was started to address a growing world population, diminishing natural resources and inevitably a global food crisis. Crickets are an obvious answer to all three of these problems in that they are farmed vertically, with very little strain on the environment, all while being chock-full of protein and other essential nutrients.

Since filming our Kickstarter video, progress has continued at an exponential rate. With all the license, code, and bureaucratic processes underway, we have installed the empty farm space you saw in the video with 3 climate controlled greenhouses that are now lodging Coalo’s first official cricket silos! 

With your support we will be able to double (and maybe even triple!) our current cricket capacity and more efficiently deliver to you, our awesome and generous backers, a continuous supply of high-quality cricket powder.

Stretch Goal - $48,000.  

With this funding, we will be able to reduce our carbon footprint even more by utilizing renewable energy sources to power the farm, expanding our in-house fodder feed system for the crickets, as well as upgrade our nutrient-rich cricket fertilizer department. 

Visit our press page for links!

Reward Previews:

Coalo's Premium-Milled Cricket Powder Packaging 
 
Coalo x Zack Becker Designs x Fraggles and Friggles Collaboration Pocket T-Shirts (S, M, L, XL) (Colors may vary, stay tuned)
-Logo will be on front pocket.
-Cricket Design on the back. 

 
Coalo x Bottles-2-Boards Collaboration Keychain (One size)
-Colors may vary as each keychain is hand-made.

Risks and challenges

Here on the farm, we all believe that alternative protein sources must be developed to ensure the environmental and nutritional health of generations to come. Through transparency, reliability, and adaptation, we will set ourselves apart from other alternative protein sources (much like crickets!). Like with many successful start-ups, our team brings a variety of backgrounds, opinions and beliefs to the table -- but the one thing that we all share in common is the desire to provide local communities and eventually the world with a reliable source of nourishment.

Quality control is extremely important to us. We have been meticulous in every step of our process, from prototype to large-scale production, to guarantee that each cricket is of the very highest quality. This being said, any number of issues or delays could occur in a process as complicated as cricket rearing and harvesting. If anything happens out of the ordinary, we promise to keep you as updated as we are and deal with problems individually as they arise so we can deliver your reward to you on time.

Launching into the ento-market, we are thrilled to help lead the protein revolution into the next millennium and invite you to join us in taking the opportunity to question our cultural conditioning, and broaden the ideas of what defines the word “food”. Prove to us that we aren't too far ahead of curve.

But enough about us. Let’s get back to you and your well-being. Head back up to the top of the page and adopt a bin or grab a pound of cricket powder to see what all the hype is about. You’ve got nothing to lose and the world to gain.

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Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    TO CHIRP OR NOT TO CHIRP:
    -Our eternal gratitude and a special place in our hearts.
    -A personal thank you e-mail from us here on the farm.

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  2. Select this reward

    Pledge $15 or more About $15

    OFFICIAL CRICKETEER:
    -Hand written note from all of us here on the farm.
    -A Coalo Valley Farms sticker.
    -A shout out to you (or your company) added to our special thanks page on our website.
    -An exclusive pre-order code. The pre-order code will guarantee you a pound of Coalo's Premium-Milled Cricket Powder from the first batch after Kickstarter orders are filled.

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    Pledge $18 or more About $18

    THE QUARTER CRICKET:
    Not quite ready to commit to a full pound of powder? No problemo, we've got you covered with this one!
    -1/4 lb of Coalo's Premium-Milled Cricket powder.
    -Hand written note from all of us here on the farm.
    -A Coalo Valley Farms sticker.

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    Pledge $20 or more About $20

    VIP CRICKETEER:
    -Exclusive pre-order code. The pre-order code will enable you to be in the first batch of deliveries after our kickstarter orders have been filled.
    -A shout out to you (or your company) added to our special thanks page on our website.
    -Cricket keychain?! A limited edition collaboration between Coalo and Bottles-2-Boards. Bottles-2-Boards builds small + reliable skateboards out of recycled plastics. Coalo teamed up with the crew over at Bottles-2-Boards to bring you some psychedelic recycled cricket keychains.

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    Pledge $30 or more About $30

    HOPPIN' IS A HABIT:
    -All of the rewards listed above in VIP CRICKETEER...
    -Plus, limited edition Coalo Valley t-shirts designed and printed in collaboration with Fraggles and Friggles -- every nerds favorite destination for science related, hand-printed shirts and apparel. Shirts come in 4 colors and multiple sizes (shirt design shown at the bottom of our story).

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  6. Select this reward

    Pledge $40 or more About $40

    CRICKET BUS TICKET:
    -1 pound of Coalo Valley's Premium-Milled Cricket Powder before it is released to the public.
    -A virtual hi-five for being awesome and broadening your horizons!

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  7. Select this reward

    Pledge $50 or more About $50

    THE BUNDLE:
    -1 pound of Coalo Valley's Premium-Milled Cricket Powder before it is released to the public.
    -1 limited edition Coalo x Bottles-2-Boards recycled bottle psychadelic cricket keychain.
    -1 limited edition Coalo x Fraggles and Friggles collaboration t-shirt (design and t-shirt colors displayed below)

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  8. Select this reward

    Pledge $200 or more About $200

    ADOPT-A-BIN (OUR STAFF-FAVOURITE!):
    -Help us buy new and improved bins! This money will all go to improving our cricket's habitats.
    -Get your name on one of our proprietary cricket terrariums! Provide us with decoration requests and a name to be placed on your bin.
    -Receive a framed photo of all of us with your decorated bin w/ handwritten note on back!
    -A 5-minute live video chat with us at the farm to show you live feed from your decorated+adopted bin!
    -An awesome hat telling the world you are a proud parent of a Coalo Cricket Terrarium (stay tuned for design details!!).

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  9. Select this reward

    Pledge $400 or more About $400

    CRICKET SEASON TICKET:
    -Receive 1 lb of Coalo's Premium-Milled Cricket Powder every month for 1 year.
    -Plus, limited edition Coalo Valley t-shirts designed and printed in collaboration with Fraggles and Friggles -- every nerds favorite destination for science related, hand-printed shirts and apparel. Shirts come in 4 colors and multiple sizes (shirt design shown at the bottom of our story).

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  10. Select this reward

    Pledge $500 or more About $500

    HEAD CHEF:
    -Be apart of Coalo Valley Farms cricket flavor competition. Submit to us a flavor to roast or smoke and receive 3 lb's of said flavored Coalo Premium-Milled Cricket Powder.
    -Your flavor will be submitted into the flavor contest, if selected, we will invite you to collaborate with us to name your flavor.

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    Pledge $1,000 or more About $1,000

    PROFESSOR CRICKET:
    -A member of our team will give an hour long presentation to a group of individuals you chose about how the farm works, and the edible insect industry as a whole. (If in Los Angeles county, this will be done in person, for all other locations it will be virtual)
    -Shirts and Coalo's Premium-Milled Cricket Powder samples for all in attendance (up to 25 individuals).

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    Pledge $5,000 or more About $5,000

    THE HIGH HOPPER:
    -Hop right up to the top of our favorite persons list! Airfare from anywhere in the United States + overnight accommodation included and transportation provided.
    -10 1lb bags of Coalo's Premium-Milled Cricket Powder (5 original and 5 of the roasted/smoked flavor of your choosing).
    -T-shirts and apparel for you and your family (up to 4 per backer).

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Funding period

- (30 days)