About this project
The #sisterhoodofshred is crushing it! It’s no coincidence that we met our $50K goal on Equal Pay Day. We’re ready to take this to the next level with your support. Help us get to $75K and we’ll use the funds to build an all-star, all-female athlete team.
It shouldn’t come as any surprise that female athletes earn less than their male counterparts. They ski and ride just as hard, and they dedicate their lives to pushing themselves and progressing the sport. They deserve to be fairly compensated for their incredible skills and commitment. We’re out to make the industry a more equitable and inclusive space, and you can help.
If you’ve already supported our Kickstarter, share with your friends. And if you haven’t, what are you waiting for!?!
Coalition Snow was founded three years ago by a team of expert female skiers and riders from Lake Tahoe with a mission to end the “shrink it and pink it” paradigm that has dominated the snow sports industry. Today, we’re setting out to design the best skis and snowboards to help girls pursue their passions, reach their goals, find their voice, and stake their claim in the mountains.
We need your help to bring our exceptional YOUth skis and snowboards to the next generation of women leading the charge. Why? Because #TheFutureIsFemale.
We’re using highest quality materials in our YOUth line, creating the same caliber equipment found in our women's line for technically-advanced skis and snowboards, designed to progress with little shredders to have extreme FUN on.
Coalition Snow will provide the two halves of what girls need to propel skill and confidence:
1. Skis and snowboards built for performance first, with aesthetics that are pretty, but not passive.
2. A supportive community built on empowerment, and sisterhood.
How we will spend $50,000? While big and bold in attitude, we’re a small, independent company trying to make a go in a very competitive, capital intensive industry. With your support, we’ll be able to take the tested designs of our YOUth ski and snowboard into production for the 2017/18 winter season.
We’ve invested our own funds into research and design and need $30,000 for production. Because we’re smart women who can do the maths, we’ve calculated the costs of perks ($14,500), Kickstarter fees ($4,000), and shipping supplies ($1,500) (and we are asking you to chip in for shipping to allocate more funds to our YOUth line.)
Much like their mothers, before Coalition Snow broke the ‘shrink it and pink it’ mold, this younger generation is underserved in today’s market. Girls need gear designed to help them develop the skills and confidence to shred all over the mountain.
But this isn’t just about planks of wood. According to the Women’s Sport Foundation, girls begin dropping out of sports at twice the rate of boys starting at the age of fourteen. When asked why they dropped out of sports, most girls cited a lack of female role models or feeling like they didn’t belong in sports.
We’re shifting the narrative and building a community that pushes girls to achieve their own dreams and goals both on the mountain and in their lives. We are sending a message to girls that it’s not about keeping up or going bigger, it’s about finding joy in every turn, creating your own rules, and claiming skiing and snowboarding as your own sport. We’re building more than equipment — we’re building a movement and we’re inviting you to join us.
FREE REWARD FOR ALL BACKERS
After you pledge, share our campaign and we’ll throw in a $10 gift card that you can use on our website.
2. Click here to share our Kickstarter.
3. After the campaign, we'll e-mail you a code that you can use on our website to get your $10 #SisterhoodOfShred gift card.
Coalition Snow was founded by a team of expert female skiers and snowboarders who have worked as guides, coaches, amateur athletes, and journalists in the outdoor industry. We’re committed to increasing women’s participation in snow sports, advancing women’s status, and building the most kick-ass gear on the market. Learn more about us here.
We stand for epic powder turns and the freedom found in the mountains just as much as we do justice, sisterhood, integrity, compassion, community, honesty, and intersectionality.
We believe that women shouldn’t be an afterthought when it comes to equipment design, they should be at the forefront of it. Rather than continue to wait for the industry to respond to our calls, we took it upon ourselves to build the gear, company, and community that we felt was missing.
Inspired by women who push the limits both on and off the hill, we’re upending the status quo while delivering unmatched performance to women’s (and now girl's) specific skis and snowboards. Coalition Snow is filling a major void in an industry replete with products that are out-of-touch with the actual demands of women.
Coalition Snow builds gear that amplifies women’s strengths instead of compensating for perceived weaknesses -- the design rationale behind the many shortened, softened, flower-embellished versions of men’s gear that have become all too prevalent in snow sports.
You can be a part of a larger movement of women staking their claim in snow sports by supporting this campaign. With your help, we’ll be able to launch our YOUth line for the next generation of women leading the charge. We got this ladies (and gents), let’s do it.
Risks and challenges
There are a ton of steps and humans (and sometimes what feel like acts of God) involved in our production, resulting in many opportunities for unforeseen issues to arise that could delay shipment of product. We will always keep you updated on our progress or any hiccups. We also will ship in the order of purchase – first to buy, first to receive.
We tried to keep our shipping costs low so we could direct as much funding as possible to production. We will use USPS to do this, so please provide a valid mailing address. If you don't see your country listed, please send us a message at firstname.lastname@example.org and we'll help sort you out.
Photos provided in this Kickstarter campaign showcase viable styles, however, final choices are subject to change based on level of backing. Backers will be contacted after a successful campaign to confirm combinations before fulfillment. We aim to make you smile.
We strive to create high-quality skis and snowboards. In the unlikely event that you are experiencing any difficulty with your product, just email us at email@example.com! We honor a 1-year warranty. Simply put, we stand by our products and always want to make sure our community is completely satisfied.
THE LIABILITY STUFF
Skiing and snowboarding are inherently risky activities that can result in serious injury or death. We encourage you to make the best decisions based on your ability level and to take the appropriate precautions (such as helmets, beacons, shovels, probes, good decision-making, etc.). We assume no liability for any injuries to person or property. Shred on, sweet sisters.Learn about accountability on Kickstarter
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