That footage is actually from the factory! We cannot share too much as its all trademark secrets like you said.
Thank you so much for the feedback!
Is there a more detailed "how it's made" video? this one looked like some b-roll of a coffee shop, scientist with a lighter & a thread factory. I know there's some trademark secrets, but there's got to be a way where you could show a little. This will be my second coffee hoodie, first was from Kuhl about 9 years ago(still wear it). They called their fabric Coffeenna.