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The fastest, easisest, MOST FUN way to learn chess! From the coach who's taught over 35,000 kids to play chess.
The fastest, easiest, MOST FUN way to learn chess! From the coach who's taught over 35,000 kids to play chess in the past 23+ years. You're never too young (or old!) to begin to reap the lifelong benefits that only chess can bring!
The fastest, easiest, MOST FUN way to learn chess! From the coach who's taught over 35,000 kids to play chess in the past 23+ years. You're never too young (or old!) to begin to reap the lifelong benefits that only chess can bring!
267 backers pledged $26,414 to help bring this project to life.

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Coach Jay’s Chess Academy: The Fastest, Easiest Way to Learn

$26,414

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THANK YOU TO EVERYONE WHO HELPED THIS KICKSTARTER CAMPAIGN SUCCEED BEYOND OUR WILDEST DREAMS!

It has been mindblowing to see the support this project has received. My life's mission has to "empower youth to grow through chess" and knowing that hundreds of kids I've never met will soon begin to reap the lifelong benefits of chess is incredibly exciting, fulfilling AND humbling!

If you missed out, don't worry! We will soon have more copies of Coach Jay's Chess Academy available! (After we get copies to our backers of course!)

In a few days, this link will take you to our preorder store for our NEXT batch of Coach Jay's Chess Academy:  

http://kickstarter.coachjayschessacademy.com

In the meantime, if you head over to TeachYourKidChess.com, you can download a free copy of my book How to Teach Your Kid Chess. Hopefully that will help you get started before the next batch of Coach Jay's Chess Academy is available!

Grab a FREE copy of my book!
Grab a FREE copy of my book!

 

Again, thank you all SO much for your support. You rock!

CHECK you later!

Coach Jay

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Hi, I’m Coach Jay and over the past 23 years, I’ve taught over 35,000 kids to play chess in my classes. Over this time, I’ve watched kids grow into successful adults. I’ve seen awkward, shy kids become lawyers and engineers and loud, goofy kids become doctors and major league pitchers. I’ve had students grow up to be mathematicians, programmers, artists, reporters, professional athletes, musicians and so on, but the one thing I hear more than anything is how much CHESS benefitted them.

Chess can be an intimidating game, but it doesn't need to be! That's why I want you and your child to have the chance to expand your minds and reap the benefits of this great game. I’ve created Coach Jay’s Chess Academy, the chess curriculum that not only will get anyone playing chess quickly, but will also teach the fundamental concepts that bring the game (and your mind!) to life!

 

 

 

Coach Jay's Chess Academy is designed to guide students through a three-step process: Learn, Master, Achieve. Every component of the Coach Jay’s Chess Academy curriculum is designed accordingly! 

What makes my system so effective is that I teach something I call The Five Disciplines of Chess: Checkmate, Defense, Endgame, Strategy and Tactics

There are literally HUNDREDS of books out there with page after page of checkmate puzzles or clever tactics positions, but there are VERY few if any that focus on Defense. I've found that  teaching all five disciplines side by side helps students become more well-rounded players, and also has a complimentary effect! For example, a student will be better at the endgames if he or she has also focused on learning strategy and tactics.

Let me walk you through a day with Coach Jay’s Chess Academy

 

In each Lesson Book, from White to Black Belts, there are short illustrated lessons that explain a concept of chess and then give a few examples. They’re intentionally quick and easy to read and are designed to be taken in bite-sized chunks.

 

After each lesson in the White-Black belts, there are a few corresponding exercises in the Exercise Books. For example, after a lesson on “Forks,” the student must then go through multiple different puzzles, showing how they can use one of their pieces to attack two of their opponent’s pieces of equal or greater value. The exercises start easy, but each additional puzzle is a little more complex (maybe there are more pieces on the board, or the answer requires moving a piece further, etc.) I’ve tested out thousands of positions in my classes over the years and have learned the best way to gradually increase the difficulty without confusing anyone!

By the end of each exercise group, the student will have MASTERED the concept and can return to the Lesson Book for their next dose of chess knowledge! 

 

If you have watched your child repeat the same level over and over on a phone game in order to make sure Mario gets all the stars, you probably have a good idea of how effective rewards and achievements can be to learning. 

That’s where the Chess Passport comes in! It looks a lot like an actual passport, but as a child completes lessons, exercises, etc., they are rewarded with stickers that they get to put in their passport. Over the past couple years, I’ve begun giving some of these Passports to other local chess clubs and programs and it’s AMAZING to see how many kids walk around chess tournaments, clutching them like a prized possession!

 

White - Yellow Belt Pack 

Included in the White - Yellow Belt Pack are the following: 

  • White & Yellow Belt Lesson Books (2 total) 
  • White & Yellow Belt Exercise Books (2 total) 
  • One Coach Jay’s Chess Passport 
  • 60 passport stickers
  • Parent/Coach’s Guide 
  • Answer Key 

White - Green Belt Pack 

Included in the White - Green Belt Pack are the following: 

  • White, Yellow, Orange and Green Belt Lesson Books (4 total) 
  • White, Yellow, Orange and Green Exercise Books (4 total) 
  • One Coach Jay’s Chess Passport 
  • 90 passport stickers 
  • Parent/Coach’s Guide 
  • Answer Key 

White - Black Belt COMPLETE Pack 

Included in the White - Black Belt COMPLETE Pack are the following: 

  • White, Yellow, Orange, Green, Blue, Purple and Black Belt Lesson Books (7 total) 
  • White, Yellow, Orange, Green, Blue, Purple and Black Exercise Books (7 total) 
  • One Coach Jay’s Chess Passport 
  • 150 passport stickers 
  • Parent/Coach’s Guide 
  • Answer Key  

If there's one thing I've learned over the years about printing, it's that BULK pricing is the key to making it affordable! That means, the more backers and pledges we get, the less expensive our printing costs will be.

What this REALLY means, though, is that I will get the chance to do some of the cool things that I really think will help your kid to learn chess even more quickly AND have more fun doing it!

So if the below rewards are as exciting to you as they are to me, make sure that you tell your friends and family (or any random parent you see waiting in line for coffee) so that we can make these a reality!

 

Over the years, I've worked with and trained dozens of coaches in multiple continents and seen how difficult it can be for many coaches to create their own curriculum while managing all the day-to-day operations of their programs. These are GREAT coaches who would rather be working with children than spending time formatting Word documents and constantly running to Kinko's to print off worksheets and lessons. 

Because most coaches work with at least a few dozen students, the cost of materials can be quite high (especially, if stickers are involved!). On a weekly basis, I get requests from coaches asking if they could buy copies of my curriculum, so they can get back to what they love - COACHING!

In fact, for several years, I've been printing off copies of my curriculum on my home printer for International Master Armen Ambartsoumian, the coach of the US National Youth Chess Team, and on an almost weekly basis, he emails me to tell me that I need to get these in the hands of more coaches!

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Some coaches want the full curriculum while others just want the practice materials (Exercise Books) and Chess Passport with Stickers (without the Lesson Books, since they are teaching the lessons themselves). As such, I'm offering a Coach's Pack tailored to the needs of coaches and teachers (yes, many teachers want to use chess in their classrooms!), which includes:

  • An 8 week and 16 week lesson plan
  • Coach's Guide and Answer Key
  • Coach Pack including: Move by Move - A Guide to a Successful Chess Program, Piece movement table tents, Tournament Documents, Quad post-it notepads, and Endgame Instruction Guide 
  • 10x Copies of the White Belt Exercise books
  • 10x Copies of the Yellow Belt Exercise books
  • 10x Chess Passports and Sticker Packs
  • OPTIONAL: 10x White Belt Lesson Books
  • OPTIONAL: 10x Yellow Belt Lesson Books

Yes, it does! Hear are a few testimonials of past parents, students and colleagues:

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LEFT - Coach Jay with his wife Michel and sons, Ryan and Jackson, RIGHT - Young Jay with his dad
LEFT - Coach Jay with his wife Michel and sons, Ryan and Jackson, RIGHT - Young Jay with his dad

I lost thousands of games of chess to my dad before I beat him for the first time. I’m not exaggerating! Thousands! He had won the 1963 Florida Experts Tournament (their State Championship) and now he was the father of four, and he enjoyed nothing more than imparting wisdom by beating me in the openings, middlegames, and endgames, with traps, tactics, strategies, and technique.

When I started coaching in 1994, I didn’t feel a need to crush the ego of every student who joined my class, but I did find that I loved imparting wisdom. And, with every week, there were new lessons, including for me; as they learned chess, I learned how to teach. When my wife and I founded a non-profit organization, we wrote down our mission: “Empowering youth to grow through chess.

Now, all these years later, here we are. I have improved with every student I have taught, and now I invite you to improve with every puzzle you solve! My guarantee is that if it takes your child ANYWHERE as close to as many games to beat you in chess as it did me with my dad, I’ll give you your money back!

Hobbies include: Hiking, baseball, hanging out with my now adult former students (though it does make me feel old...)

LEFT - Kyle with his wife Erica (aka "Eddie's Mom" from our video), RIGHT - Kyle inside JPL's Spacecraft Assembly Facility (with BB-8!)
LEFT - Kyle with his wife Erica (aka "Eddie's Mom" from our video), RIGHT - Kyle inside JPL's Spacecraft Assembly Facility (with BB-8!)

Hi, I’m Kyle and I was in Coach Jay’s first chess classes, way back in 1994! By the time I was in high school, I began coaching for him until I went to college. We always remained friends, and after getting my MBA in Entrepreneurship at Pepperdine, we teamed up to create the Coach Jay’s Chess Academy. I KNEW how his teachings had changed my life and wanted every child to get that same opportunity I had!

By day, I am an analyst and help my team build robots to send to Mars!

Hobbies include: Watching hockey and Doctor Who, reading comics and Wikipedia articles about space, accumulating bobbleheads 

 

One of the nice things about this project is that the product is almost entirely complete (I've been working on this for decades, after all!) and waiting for the funds to do a large print run. All that remains to be done (and is in process) are the following:

  • Artwork for a few additional stickers
  • Slight editing and review to ensure that the books meet the specifications of the printer 
  • Final quantity determination for first run of printing

We have previously done a number of small scale print runs for use in our classes, so are familiar with the process. As such, all rewards are expected to ship in the beginning of December 2017. 

 

Risks and challenges

Content is complete and only minor editing and layout is required to prepare for a commercial print run. The only foreseeable delays would be due to delays stemming from our commercial printers.

If the stretch goal for video courses is met, we aim to have those available within 3 months of the December ship date (by end of March 2018).

If the stretch goal for the mobile app is met, we believe it will be available by Summer 2018.

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Support

  1. Select this reward

    Pledge $15 or more About $15

    White & Yellow Belt DIGITAL PACK

    The perfect introduction to chess! Everything needed to get started enjoying the game of chess!

    Includes PDF copies of the White and Yellow Belt lesson and exercise books.

    Includes:
    • White & Yellow Belt DIGITAL PACK
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    Pledge $30 or more About $30

    White & Yellow Belt Pack EARLY BIRD

    EARLY BIRD SPECIAL! The perfect introduction to chess! Everything needed to get started enjoying the game of chess!

    Includes White and Yellow Belt levels.

    Includes:
    • Lesson Books
    • Exercise Books
    • Coach Jay’s Chess Passport
    • Passport Sticker Pack
    • Parent/Coach’s Guide
    • Answer Key
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    Ships to Anywhere in the world
    Reward no longer available 25 backers
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  3. Select this reward

    Pledge $35 or more About $35

    White through Black Belt DIGITAL PACK

    The perfect introduction to chess! Everything needed to get started enjoying the game of chess!

    Includes PDF copies of the White and Yellow Belt lesson and exercise books.

    Includes:
    • White & Yellow Belt DIGITAL PACK
    • Orange & Green Belt DIGITAL PACK
    • Blue, Purple & Black Belt DIGITAL PACK
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  4. Select this reward

    Pledge $40 or more About $40

    White & Yellow Belt Pack

    The perfect introduction to chess! Everything needed to get started enjoying the game of chess!

    Includes White and Yellow Belt levels.

    Includes:
    • Lesson Books
    • Exercise Books
    • Coach Jay’s Chess Passport
    • Passport Sticker Pack
    • Parent/Coach’s Guide
    • Answer Key
    Less
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    Ships to Anywhere in the world
    6 backers
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  5. Select this reward

    Pledge $50 or more About $50

    White through Green Belt Pack EARLY BIRD

    EARLY BIRD SPECIAL! Everything needed to compete in your next local tournament. This is what I use when teaching my Advanced Classes.

    Includes White, Yellow, Orange and Green Belt levels.

    Includes:
    • Lesson Books
    • Exercise Books
    • Coach Jay’s Chess Passport
    • Passport Sticker Pack
    • Parent/Coach’s Guide
    • Answer Key
    Less
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    Ships to Anywhere in the world
    Limited 14 backers
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  6. Select this reward

    Pledge $70 or more About $70

    White through Green Belt Pack

    Everything needed to compete in your next local tournament. This is what I use when teaching my Advanced Classes.

    Includes White, Yellow, Orange and Green Belt levels.

    Includes:
    • Lesson Books
    • Exercise Books
    • Coach Jay’s Chess Passport
    • Passport Sticker Pack
    • Parent/Coach’s Guide
    • Answer Key
    Less
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    Ships to Anywhere in the world
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    Pledge $75 or more About $75

    White - Black Belt COMPLETE EARLY BIRD

    EARLY BIRD SPECIAL! The WHOLE deal! This is the pack I use in my private coaching and with my top students. Easily the best deal in the entire chess world!

    Includes White, Yellow, Orange, Green, Blue, Purple and Black Belt levels.

    Includes:
    • Lesson Books
    • Exercise Books
    • Coach Jay’s Chess Passport
    • Passport Sticker Pack
    • Parent/Coach’s Guide
    • Answer Key
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    Ships to Anywhere in the world
    Reward no longer available 50 backers
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  8. Select this reward

    Pledge $100 or more About $100

    White through Black Belt COMPLETE Pack

    The WHOLE deal! This is the pack I use in my private coaching and with my top students. Easily the best deal in the entire chess world!

    Includes White, Yellow, Orange, Green, Blue, Purple and Black Belt levels.

    Includes:
    • Lesson Books
    • Exercise Books
    • Coach Jay’s Chess Passport
    • Passport Sticker Pack
    • Parent/Coach’s Guide
    • Answer Key
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    Pledge $100 or more About $100

    Coach/Teacher's Pack, 10 Students

    --THIS REWARD CAN BE DONATED to a school/club of yours or our choosing--

    Complete White Belt and Yellow Belt curriculum (minus Lesson Books) for up to 10 students.

    Includes:
    • 20× Exercise Books
    • 10× Coach Jay’s Chess Passport
    • 10× Passport Sticker Pack
    • Answer Key
    • 8 Week and 16 Week Lesson Plan
    • Coach/Teacher's Guide
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  10. Select this reward

    Pledge $150 or more About $150

    Coach/Teacher's Pack w/ Lesson Books

    --THIS REWARD CAN BE DONATED to a school/club of yours or our choosing--

    Complete White Belt and Yellow Belt curriculum (INCLUDING Lesson Books) for up to 10 students.

    Includes:
    • 20× Exercise Books
    • 10× Coach Jay’s Chess Passport
    • 10× Passport Sticker Pack
    • Answer Key
    • 8 Week and 16 Week Lesson Plan
    • Coach/Teacher's Guide
    • 20× Lesson Books
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  11. Select this reward

    Pledge $250 or more About $250

    Chess Club In A Box - 20 Students

    --THIS REWARD CAN BE DONATED to a school/club of yours or our choosing--

    Everything necessary to get a brand new chess club or program running by a new coach or teacher.

    Includes White Belt materials and chess sets for 20 students PLUS a demonstration board for use during lessons

    Includes:
    • Coach/Teacher's Guide
    • Answer Key
    • Demonstration Board
    • 8 Week Lesson Plan
    • 20× Lesson Books
    • 20× Exercise Books
    • 20× Coach Jay’s Chess Passport
    • 20× Passport Sticker Pack
    • 10× Chess Sets
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  12. Select this reward

    Pledge $500 or more About $500

    SPONSOR A CHESS CLUB - 20 Students

    This will get a new chess club or program up and running in an underprivileged community.

    It includes everything neccesary to get a brand new chess club or program running by a new coach or teacher.

    Includes White Belt materials and chess sets for 20 students PLUS a demonstration board for use during lessons.

    PLUS, it includes a take-home chess set for all 20 students.

    Includes:
    • Coach/Teacher's Guide
    • Answer Key
    • Demonstration Board
    • 8 Week Lesson Plan
    • 20× Lesson Books
    • 20× Exercise Books
    • 20× Coach Jay’s Chess Passport
    • 20× Passport Sticker Pack
    • 20× Take-Home Chess Sets for Students
    • 10× Chess Sets
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    3 backers
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Funding period

- (35 days)