The origin of CMUK.
I'm Shaun, and at core, I’m a traveler. Whether far from home or in my own city of Chicago, I love to explore my surroundings. I’m often on the go, with a wide range of unique experiences from first thing in the morning straight through into the night.
For years, I’ve been looking for a shoe that would suit this lifestyle. One that could take me wherever my adventures do – from a trail in the rockies to a walk in the park, from a bike ride to a nice dinner, from the beach to a dance club or a bar. A shoe with the same sense of exploration that I have – that I could throw in my bag or suitcase and know I was good to go…
But this shoe didn’t exist. At least not with the versatility, style, and comfort that I needed.
I met Steve, the original designer of CMUK., on the beaches of Melbourne, Australia. He had an amazing idea and an early design for a sneaker that was lightweight and compact, stylish, comfortable, and even machine-washable. I immediately knew this had potential.
Together, Steve and I have worked long and hard to design a shoe that would deliver on four things: style, comfort, quality, and versatility. We set our eyes on a target lifestyle of the active traveler, evolving the shoe to give it a “traveler’s spirit”. We decided to maintain the low-profile outsole for style and versatility, while adapting the insole for comfort. With physician input, we designed the insole to provide metatarsal and arch support to stabilize the foot. Check out the functionality diagram below for more details.
We hope you’ll find CMUKs as incredible as we do!
CMUK. is Anytime, Anywhere Footwear. It's the lifestyle sneaker that enables you to explore your hometown or the world without having to sacrifice style, ease, or comfort. CMUKs are lightweight, machine washable/quick dry, and available in a range of bold colors.
If you’re active, and looking to Take on Life Feet First, this is the sneaker that is your sidekick all day long.
(By the way, CMUK. is pronounced “smook” … it has an “s” like sneaker, and it rhymes with “look”.)
Why should you support this project?
For those looking for a great pair of shoes, you’ll get early access to a unique and awesome product, at a terrific value.
But we think many of you are here for more than that – and so are we.
We are deeply committed to the long term success of this brand. We have been working on launching this product for nearly a year, thoroughly testing materials, insoles, and designs, and scrutinizing all aspects of the manufacturing process to ensure quality and safety. We've put samples in the hands of our advocates and skeptics, who have worn them for global travels, and for days, weeks, and even several months straight. Through this, an amazing piece of footwear has evolved.
We have invested significant personal resources to get to this point and now hope you can help us by 'kickstarting' our first manufacturing run.
We see our backers as long term partners in the creation of our brand. This is a significant milestone in our progress, and we’re excited to have you be a part of it.
We promise to keep you updated on our progress, engage you as part of our community and keep you informed as the earliest backers of our brand.
Stretch Goals Added
- If we hit $30K, you get to choose 1 new color for us to bring in with our next shipment.
- If we hit $40K, you get to choose 2 new colors for us to bring in with our next shipment.
- And, if we hit $50K, you get to choose 3 of our next colors.
CMUK. Features (why we love CMUKs)
- Breathable, lightweight upper.
- CMUK.-designed padded insole, providing metatarsal and arch support for stability and comfort.
- Ultra-durable and low-profile rubber sole – dressy enough to wear into the night.
- Barefoot ready.
- Compact – folds flat for easy travel and storage.
- Machine washable, quick dry.
- Comes with 2 colors of braided “hiking” laces and a CMUK. drawstring bag.
- Full size range for men and women.
- Style range of 9 colorways (see above) – to suit your individualistic style.
Sizing and Fit:
US Women’s 5.5 - US Men’s 13.
CMUKs fit true to size.
CMUKs conform to your foot, so our sizes work well for all foot widths and lengths between US Women’s 5.5 and US Men’s 13. If we reach our funding goal, backers selecting a shoe reward will be contacted for their preferred color and size.
Our Design Process
Thank you for your support! All shoe rewards include a CMUK. traveler's shoe box and drawstring logo bag. Backers selecting shoe or t-shirt rewards will be contacted once our campaign ends to select your desired colors and sizes. Unless otherwise specified in the reward description, all articles will ship for delivery in January.
If you'd like to order more than 3 pairs but fewer than 10, please back us at the $120 level and include an additional $40 for each additional pair. Shipping is still free within the US, but please also add $10 per pair for shipping outside the US. (For example: 4 pairs = $160 within US, $200 for international orders.)
If you elect the weekend in Chicago, we will contact you to plan your ideal Chicago experience sometime in 2014 that is convenient for you!
The CMUK. T-Shirt
Anvil sustainable organic cotton t-shirt in heather charcoal or purple. Available in Women's and Men's XS - XXL.
CMUK logo on the front. The back reads: "Take on Life Feet First."
The CMUK. shoe box
Risks and challenges
CMUK. has spent a great deal of time preparing for every foreseeable challenge. This includes working with our manufacturer to develop and thoroughly test the product to ensure its quality and consistency, and with a range of operational partners to work through detailed logistics and order fulfillment.
Given our progress, we see only a few potential risks:
Order Delay: We have mitigated our risk of delay by keeping our manufacturer and other partners informed of our timeline, and we have been assured of readiness for our timing. We have also added an extra cushion to ensure timely fulfillment and delivery.
Color availability: If there is especially low demand for a particular colorway, we may not be able to offer it. This is due to the minimum order quantities set by our suppliers. In this case, Backers will be contacted to determine their second choice.
Sizing: CMUK. materials are flexible and conform to foot sizes, providing some flexibility for fit. We cannot guarantee that we'll be able to accommodate requests for size exchanges, but we'll do our best with the extra product we have on hand.Learn about accountability on Kickstarter
- (35 days)