Friends of the Light –
Seven months ago, the MooresCloud team developed our initial product roadmap. On that roadmap we imagined the Light would be the first product to reach market – in the third quarter of 2013 – while Holiday, our smart Christmas lights, would follow along a year later.
Six months ago, we launched a self-funding campaign to make the Light real. At kick-off, we announced that we would assess our progress in six months’ time. It is six months today – and we need to make a decision about the future of the Light based on that progress.
As of now, we are only 20% of the way toward the $500,000 funding goal for the Light.
This is very frustrating, because we love the Light. It’s our first product, and we remain proud of it. Despite this, the Light has not proven popular enough to fund its development and production, and no investors have stepped forward to fill the funding gap.
Based on this clear market feedback we have revised our product roadmap. With Holiday in the manufacturing pipeline, we’ve reversed the order of product launches: Holiday will reach the market early in Q4 2013, and we are working hard to see that Light gets to market next year. The Light will happen – after Holiday.
What does this mean for you? If you have backed our self-funding campaign, you have a choice to make: you can either cancel your order, or convert your Light order into an order for a Holiday.
Although they have different form factors, Light and Holiday have almost identical hardware and software capabilities. Everything that you can do with Light you can do with Holiday – it gives you a real opportunity to 'show your colors'.
We know that this news will come as a disappointment to many. It was a hard decision to make, but the limited resources available to MooresCloud as a lean startup made it necessary. We need to focus on one product at a time, and right now our focus is on making Holiday a success.
We hope you’ll help us achieve that success by transferring your Light orders into Holiday orders. It’s an amazing product – the first of many we believe will delight and amaze you.
Thank you for your continuing commitment to us, your faith in us, and your support for us.
The MooresCloud Team