Update 13: Down to the Wire
Hello and thank you to all of our nearly 1,900 backers. We’re closing in on $260,000 in backing - because you believe in us and in the Light by Moore’sCloud.
We’ve found the easiest way to convince someone to back the Light by Moore’sCloud is to offer them a chance to play with one. On Monday we took our six prototype units out to a Christmas Party in Sydney.
Here’s founder Mark Pesce (wearing a Moore’sCloud t-shirt) extolling the beauty and intelligence of the Light to the assembled party-goers:
And here’s a shot of the three mains-powered units - Huey, Dewey and Louie - going through their party paces:
We wish we had more prototypes. More people could have a play and fall in love with the Light. Each of these six cost more than three thousand dollars apiece. To get them down to the point where they can be mass manufactured for a hundred dollars, we need to invest a bit more than a quarter-million in engineering and manufacturing.
That’s the whole reason for this Kickstarter campaign.
With just a bit more than 48 hours to, we need to bring in about $10,000 an hour if we want to reach our goal. Is this possible? It’s happened before in Kickstarter campaigns. And it can happen again, with a little help.
Someone accused us of having a lot of chutzpah after our last update - the audacity of asking people to triple their contributions and recruit new backers! While we’re sorry if any of you were offended by this blatant act of salesmanship, we’re confident it was exactly the right thing to do. You’re in this with us, always have been, and it’s our responsibility to make our needs clear to you. If you can help us meet those needs, that’s great -- and if you can’t, that’s fine, too. The choice is always yours.
In the hours that remain, ask yourself if you’d like more than one Light. They’re networked, they act together, so they really do want to play in groups of twos and threes and fours. We promise that if you back us for multiple lights, we’ll make sure you get all those Lights.
Also ask yourself if any of your friends or family might enjoy a Light as much as you will. Have a good think, and if anyone comes to mind, send them to our Kickstarter page, or show them our demo video. They might not back us -- but they might, and bring us that much closer to our goal.
That's all for now. We’ll be back to you again soon. Until then, you can track our progress on our blog. And don’t worry about the numbers being too big or too hard. It will all work out.
Thanks again for your most excellent support,
The MooresCloud Team