Last October we introduced the Light by MooresCloud, a beautiful, connected and powerful ‘lamp-with-a-LAMP-stack’. Media throughout the world picked up the story, and with high hopes, we launched our Kickstarter campaign. We reached a few thousand people who immediately understood the potential of the Light, and a lot of them - a lot of you - backed our campaign.
Light fell short of its Kickstarter funding goal, so we launched a self-funding campaign, which has been running for over five months, but hasn’t yet reached 20% of its goal. People are passionate about the Light, but too thin on the ground.
We know the Light is gorgeous and incredibly capable. At the same time, it’s so different from any other lamp it’s difficult to explain what makes the Light so special. People are used to lamps that turn on and off. They’ve never seen a lamp do more than that. When we explain that the Light can listen to the Internet and react to it (or interact with you, via your smartphone) many people have trouble imagining how that works, or why it would be a good thing.
At the end of February 2013, MooresCloud briefed a roomful of investors with a business presentation we’d spent months working on - a pitch that we thought we’d delivered well. Investor reaction, however, told a different story. The investors said “We totally get your vision and your passion, but what the heck is it?”
After that briefing, the founders of MooresCloud spent a lot of time soul-searching. We knew we were onto something, yet we weren’t connecting. Why? In conversations with advisors and friends they all expressed support for the Light. But most agreed it might be too subtle for a consumer as yet unfamiliar with the Internet of Things.
We now have a solution for that problem.
Every person we spoke with had a strong reaction to one product on our roadmap. It was a product we hoped to release to once the Light had gone to market. Everyone believes it’s a winner. Most want it for themselves. One adviser actually said, “You have to build this -- for me!” We listened, and earlier this year, MooresCloud made a decision to commit itself to bringing this product - codename ‘Next’ - to market.
The idea behind our new product is quite simple. Take a Light, and open it up, scooping out all of the LEDs, laying them out in a row. Suddenly you’ve gone from a smart lamp - which no one has ever seen before - to something so commonplace everyone knows exactly what it is without being told.
Today we’re announcing Holiday by MooresCloud, the best Christmas lights in the world. With same connected intelligence of the Light in a beautiful new form - perfect for the Christmas tree, decorating the home, or lighting the verandah - Holiday has a million uses.
Holiday by MooresCloud brings magic into every celebration. With millions of colours, countless patterns and incredible animations, Holiday adds a glow that makes any event feel special. Fifty LED globes on a seven meter string, individually controlled by MooresCloud’s beautifully designed and easy-to-use apps. Use a smartphone, tablet or laptop - it’s so much fun, everyone will want to play with Holiday!
Holiday comes with dozens of apps to delight and entertain the whole family. With more apps coming from MooresCloud, Holiday will grow more capable and more magical the longer you own it.
Colours tell a story, and Holiday lets everyone speak the language. You can set it to show your team colours before the big game - or national colours for the World Cup. For every mood, every decor, and every season, there’s a colour, pattern or animation to match. Every celebration deserves a Holiday.
With Holiday, the MooresCloud team has come closer than ever before to realizing our vision of sensitive, responsive illumination for everyone. In a decade, this is the way all Christmas lights will work.
We are not alone in this belief. On the strength of our product plans, MooresCloud has secured the investment necessary to manufacture Holiday and bring it to market. We’re already well down the path to mass-manufacturing of Holiday by MooresCloud. Visit our blog, where we're detailing the path from conception to production.
Starting today, you can go to holiday.moorescloud.com and order your own Holiday. For a very limited time, you can purchase Holiday by MooresCloud at the special introductory price of $129. That’s represents an almost 40% savings over the RRP of $199. It’s our way of saying thank you for your support.
Later today, we will be publicly unveiling Holiday by MooresCloud at CeBIT Australia. From Tuesday 28th to Thursday 30th of May 2013, we’ll be at the Sydney Convention and Exposition Centre in Hall 3, Booth H-30, Stand 2.
Come say hello - and have a play with Holiday, (And if you need a pass to get into CeBit, just let us know. We’ve got a few to share.)
The past nine months have been an amazing journey. We wouldn’t be where we are today without your enthusiasm and insight. Now it’s our turn to return the favour. We want Holiday to light up your lives, complementing every mood, every decor, and every season. Thank you for your help, your wisdom, and your support. With you behind us, MooresCloud can look forward to a very bright future.
The MooresCloud Team