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Beautiful, intelligent, connected light. Open hardware, open software, endless possibilities for play and delight. Read more

Sydney, AU Technology
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pledged of $700,000 goal
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Funding Unsuccessful

This project's funding goal was not reached on December 21, 2012.

Beautiful, intelligent, connected light. Open hardware, open software, endless possibilities for play and delight.

Sydney, AU Technology
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    1. Creator Matt on April 1, 2013


      I'm super-glad to hear!

    2. Creator Moore’sCloud on February 20, 2013

      @Matt - Third quarter, yes. :)

    3. Creator Moore’sCloud on February 20, 2013

      Matthew - Actually, our Light runs rings around the Philips Hue. Have a look at this - - our Light is much smarter than any light from anyone else.

    4. Creator Matthew Shapiro on February 20, 2013

      You're trying to sell your light for more than Philips charges for their offering, which has a wider feature base. I guess I know why the campaign was a flop..

    5. Creator Matt on February 18, 2013

      What happens if funding at the new crowdfunding site goes through?

      Will you still be shipping in July?

    6. Creator R on January 25, 2013

      Interesting ideas that could be combined... :)

    7. Creator Jon Drenas on December 23, 2012

      Hi MooresCloud would you be interested in integrating with our new opensource RGB iPhone software that we have made

    8. Creator Moore’sCloud on December 21, 2012

      @Michael - We're pressing on at - support us there!

    9. Creator Michael Crawford on December 21, 2012

      It makes me sad that this didn't get enough funding to go through.

    10. Creator Chris on December 21, 2012

      Awesome! As soon as I'm not broke, I will be throwing money at one of these babies.

    11. Creator Troy Koelsch on December 21, 2012

      I'm sorry this didn't work out. Please let me know if you try to pursue this in the future! I would love to see this on the market.

    12. Creator Moore’sCloud on December 21, 2012

      @Chris - Check our latest update --

    13. Creator Chris on December 21, 2012

      I had high hopes for this! Hopefully you guys will be able to come up with another way to make this happen!

    14. Creator Juan on December 20, 2012

      I really wanted one of these :(

    15. Creator Remo Koch on December 20, 2012

      Doubled my pledge too! Hope this all works out..

    16. Creator pclabtech on December 20, 2012

      Well, I hope that you repost this offering after the Christmas season, after the people who just backed LIFX, or any other light fixture Kickstarter (like Spark) and see if you can gather more backers and possibly lower your pledge goal.

      I really do think this product has some fun, playful potential than "just another night light"

    17. Creator Keith Novatonez Rice on December 19, 2012

      Damn i really wanted one.

    18. Creator Moore’sCloud on December 19, 2012

      @Donny - You mean professional accountants? Or professional business people? Or...?

      We passed these numbers around; Tiller Associates in particular has a lot of background in these kinds of development projects and these numbers were well within normal budgets for them.

      Is there something about the numbers that you're pointing to?

    19. Creator Donny on December 19, 2012

      If I may make a suggestion, instead of inviting your backers to look over your numbers for you, maybe you should have had a professional firm give them a once over?

    20. Creator Moore’sCloud on December 19, 2012

      @Paradiso - Yes, ZeroConf is already implemented; but since everything is on WiFi with IP it can be significantly more straightforward than that.

    21. Creator Jonny on December 19, 2012

      Reading-up on the latest developments with Light and various reactions and responses, I get the sense that the fact Moore's Cloud are explicitely making an effort to communicate everything out in the open makes people distrust more than if they were to stick with a 20th century-style business model. It's unfortunate pioneering companies willing to take the first steps into a new frontier have to endure the scepticism and scorn of those content with cathedrals, silos and walled gardens. It's a learning curve that, if endured, will open-up an ecosystem of reciprocal benefit not only to everyone involved, but to the greater market where newcomers will be able to start-up much more confidently.

      If I could triple my pledge again, I would, and eventually I'd like to have a cluster of Lights as nodes on a MAAS with juju...the ultimate Light-as-a-Service! That's obviously a bit of a gimmicky setup, but full of amazing potential. The demos that are being shown don't even scratch the surface of what Light can do to be a complete game-changer, and it's that disconnect between everyone who can "see the Light" for what it can become, and everyone else who simply sees a LAMP, that's stopping this from being a smashing Kickstarter success.

      Yeah, I've read the refrains about not seeing a 'Plan B' anywhere, and so on...well, we're all still following through to the end of this campaign one way or another, so what's the problem with waiting it out and seeing how the chips fall once the clock runs out, and then addressing what the next step will be at that point? I, for one, will continue to follow developments either way, and commend the entire team for all the work that's already been put into this fenomenal project!

      Congratulations, and keep it going...your vision is worth the effort, and much more!

    22. Creator Kevin on December 19, 2012

      I wish I had the money to jack up my pledge, its just rough with it being Christmas. I'll keep my fingers crossed for a christmas miracle and I will also keep my eyes on you guys if it doesnt happen and hope that some time in the future I will still be able to get my hands on this awesome project.

    23. Creator Jonny on December 19, 2012

      Just bumped-up my pledge from LIGHT WORKS to LIGHT BOTH WAYS...

      ...then tripled it, FTW!!!

    24. Creator Paradiso Shlee on December 19, 2012

      It's been a good run. but I think it's time for some R&D.. and consider another run next year.
      I've tripled, but I doubt you'll find thousands of people with a spare $400...

      That said, how would the multiple lights communicate? somekind of zeroconf connection?

    25. Creator Joseph Binotto on December 19, 2012

      I love the "Light" and really want to own one. But I don't need three and none of my friends are geeky enough to want one. With that said, it is highly unlikely you will meet your goal. Is there a Plan B? Or is that it for Light?

    26. Creator Marty Westguard on December 19, 2012

      I've tripled my pledge, come on everyone, lets get this off the ground!

    27. Creator Moore’sCloud on December 18, 2012

      @Alex - THANKS MUCH!

    28. Creator Alex on December 18, 2012

      I have doubled my pledge and 'sold' two to colleagues yesterday (signed them up on the spot at our company Christmas lunch - via iPhone. . Fingers crossed!

    29. Creator Moore’sCloud on December 18, 2012

      @Joshua Thanks!

    30. Creator Moore’sCloud on December 18, 2012

      @Jean-Francois THANK YOU!

    31. Creator Moore’sCloud on December 18, 2012

      @Lark2002 Thanks so much!

    32. Creator Lark2002 on December 18, 2012

      Emptied my wallet and upped to 2 lights. I really want this kickstarter to succeed! Bee spreading the word for you guys. Good luck with the last 58 hours!

    33. Creator Jean-Francois Talbot on December 18, 2012


      Just increased my pledge for 2 Light, its all I can do, beside pushing the idea onto my collegues :D

      Wish you luck on the funding.


    34. Creator Joshua Williams on December 18, 2012

      Just updated my pledge from 1 battery powered Light to 3! I really wish I could do more, but I'm just one person. I just hope there is a Light (or 3) at the end of the tunnel.

    35. Creator Wabice on December 17, 2012

      @Daniel Foote - According to previous posts by @Moore'sCloud, you can increase the pledge to the total value of both battery powered lights (and just to be safe, send a message to explain how many of what type of light the pledge covers) and you will be set. I increased my pledge to get 2x as well but will be sending a message after the campaign ends successfully. I got the LIGHT KIT and am wanting an extra battery-powered light for redundancy purposes.

    36. Creator John Haugeland on December 17, 2012

      Rosemary: this almost certainly only gets you three wavelengths - red, green, and blue. The color shift is going to be achieved through primary color blending (think TV pixels,) not through wavelength availability.

    37. Creator Daniel Foote on December 17, 2012

      Avast ye scallywags! I want to change my pledge from 1 to 2 x Battery Powered lights. How can I do this?
      Do I just leave my pledge as selecting a battery powered light ($129) then add $10 because I live in Brisbane Australia, and then add another $139 to my pledge, without changing my reward selection?
      Just wondering how it will be clear that the $278 is for 2 x Battery lights....or will it just be assumed?
      Thanking you :) Hoping for a pledge landslide!

    38. Creator Moore’sCloud on December 17, 2012

      @Scott - In Australia we have a saying, "Crash through or crash." We won't be canceling the campaign.

    39. Creator Scott S. on December 17, 2012

      Well, from the very beginning, I have been a supporter of multiple lights (4 at last count). I just can't afford any more at this time. If it were not the holiday season though, I may be able to go higher, which may be the dark force at work here (I have seen a few good projects fail in the last few days because of the holidays). My suggestion, as much as I want to getw my hands on these things, would be, cancel the campaign at this point, wait a month or two and retry (after people have had a chance to recoup from the holiday-spend-a-thon). Just a thought......

    40. Creator Kevin on December 16, 2012

      Greg, you can't argue with math. If it doesn't happen this time, I'll be keeping my eye on you guys hoping I get another chance to get one

    41. Creator Moore’sCloud on December 16, 2012


    42. Creator rosemarywhite on December 16, 2012

      Alright, have pledged for the $999 advice session, I'd like to use a version of this thing in the lab. We work on plants and are very interested in light effects but it's hard to get light banks with variable wavelength and intensities. OK so this may not be the answer but at least we'll learn something. I come up to Sydney from Canberra fairly regularly. Hope this gets over the line.

    43. Creator Moore’sCloud on December 16, 2012

      @Greg - There's no pressure here. We're simply laying out the arithmetic transparently for all to see. Any pressure you feel is not coming from us. We have invited you to contribute more. We have *consistently* - from the very first update - invited you to spread the word amongst your friends, family and colleagues. To do otherwise on either account would be negligent on our own party.

      As for the funding goals, we invite you to have a long, hard look at the financial statements we published when we launched this campaign 8 weeks ago. It is not possible to move the Light into mass production *and* mass produce the Lights you all want for a sum less than $700,000. Asking for $250,000 would have meant that we would have had money to move into mass production, but no money to manufacture Lights -- which backers would not have found acceptable. The number is the number. We have always been clear about this, and have always invited people to examine our numbers closely. Have you done so?

      As to getting the word out sooner - we have had coverage in the Australian Financial Review, Boing Boing, Engadget and many, many other sites. We have worked very hard to get the word out. We are satisfied that while not perfect, we haven't really left any stones unturned.

      We do apologize for any offense you feel we have caused, but we are sticking with this course of action.

    44. Creator Greg Rudisel on December 16, 2012

      First I would like to say I would enjoy having a product like the Light. That is why I'm a supporter. I take exception to your resent update. Pushing your backers to provide additional funds or pressure their friends and love ones to sign up for this project at the last minute leave a sour taste in my mouth. There are many reasons creative projects fail on Kickstarted. First and foremost over projecting the public's desire for your project. If you had set your goal at $250,000 there wouldn't be an issue. There is example after example of projects on Kickstarter where the public overwhelmingly supported the project funding them at multiples of 100%. But those were great projects with huge support from the public. Many other projects fail out of the blocks because the project doesn't make any since to anyone but the designer. Your project is somewhere in the middle. If you hadn't set your sites so high and worked more at getting the word out sooner you would have succeeded. Coming to your backers and putting all the pressure on them to pull a rabbit out of a hat is just not fair. Re-submit your project at a much lower goal and I'm sure you will succeed next time.

    45. Creator Kevin on December 16, 2012

      Nice write up I want one of these!!!

    46. Creator Alex on December 16, 2012

      Hi all, here's a post on some brief time I spent connected with the Light!

    47. Creator Matt on December 15, 2012

      I hope something magical happens so that the goal is reached.

      I really think Light is REALLY cool!!

      If this campaign doesn't work out, but you end up refining it and trying again on Kickstarter or a similar site please email us (or me at least) I will back it again, and again, until it's in my house.

      Now that Christmas shopping is done, and finances are returning to normal I think I'm going to have to get 2 - 3 of them if possible in the future.

      If the goal isn't reached please please please don't let it discourage you from trying to get this to market. It's too awesome to give up on.


    48. Creator R on December 14, 2012

      yeah. 2k people are hoping for one ;)

    49. Creator Kevin on December 14, 2012

      I am going to be totally bummed out if the goal isnt reached. Hope you guys have a fall back plan. I really want one!

    50. Creator steven spielberg on December 14, 2012

      what's the plan if the goal isn't reached?

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