That's because most nail wrap companies are just selling you stickers. We're different, honestly. Our wraps are screen printed with nail polish ink to create a pliable thin layer that goes on easily and smooths down nicely on your nail. In other words, once you put on one of our wraps it literally looks like you painted your nail, not that you have a sticker on it and it dries instantly. Some other companies product requires you to take a ton of steps, including heating them up so they become pliable. We've found that perfect middle ground. No heating required and not a sticker. Also all of our wraps come packaged with a top and bottom plastic protecter that prevents them from drying out and allows you to break off just the wrap you want to use. This means you don't have to use them all at once and can use them just as accent nails if you'd like.