Clicks Charms for Kids
We're excited to create the next big thing in kid fashion AND kidpreneuriship! Clicks Charms is a toy, an accessory, and a potential kid business all in one!
Kids get bored easily and the new accessory they loved today can quickly end up in a drawer never to be seen again. Clicks Charms is the answer to kid's jewelry-fatigue because with Clicks kids have a blast playing with the super strong magnets, customizing their outfit with matching charms in a matter of seconds, and collecting an array of cute charms (animals, gems, hearts, stars, etc). And it all comes in a cool colored tin box kids can decorate to easily keep all their Clicks Charms in one place. The starter set makes an awesome gift at a great price point!
Clicks Charms for Kidpreneurs!
When my 9 year old daughter took the Clicks prototypes to show her friends we were floored. The kids LOVED them but not only did the kids love them, my daughter loved SELLING them! She was so excited and full of confidence and she was grinning from ear to ear because for the first time she had made her own money! She excitedly talked to us about increasing inventory, demand, cost, pricing, margins (not in those terms exactly but in kid speak)! It dawned on us that she was learning something so valuable to her future - sales and business basics - while having a blast and making money. She also gained confidence, and a little independence.
The traditional lemonade stand isn't enough for these entrepreneurial tykes so we are testing a direct sales model for kids with Clicks Charms. Kids can sell Clicks at parties, sleepovers, after school or at the park and learn about running a small business with our Clicks Charms Party Box. Kids will receive over $100 worth of Clicks sample charms, a colorful magnetic display and animated and easy to follow business basics book with instructions on how to run their business and even invest their profits! Kidpreneurs selling Clicks Charms will also have direct communication with the Clicks Charms team. As they get ready to host their first Clicks Charms Party or head out into the world to sell we'll be there to help guide them through the process. This is not your typical neighborhood lemonade stand!
We believe in the spirit of entrepreneurship and are excited to be a part of helping our next generation develop the skills necessary to be successful in business by laying the groundwork for an entrepreneurial ethos.
How funds will be used:
The main goal of this campaign is to create the first production run of the magnetic jewelry bases and charms as well as finish the design and manufacturing of the Clicks Charms Party Box. To do this requires significant front-end investment in tooling and volume production. Any additional funds will be used to expand the charms themes and collections (think more animals, insects, mustaches, BFF charms, sports charms, glam rhinestone charms, etc), marketing and distribution and possible legal costs for patents and copyrights. So the number you see is our minimum goal but we have stretch goals to really give Clicks Charms some momentum!
We believe in business integrity and customer satisfaction. If we are funded, we guarantee delivery. We also guarantee our product will be made to the highest quality and safety standards in the children's jewelry business. All product will be tested by the Bureau Veritas Group - the world leader in testing, inspection, and certification standards. Our testing program will be in accordance with the highest standards of CPSIA, CPSC, and ATSM.
A HUGE THANK YOU!
We can't do this without you. With your help we can launch a cool new product and even help shape some of our future business leaders! Above all we want to thank you for your interest and contribution to the project. We would also like to welcome your participation in the project so if you have any feedback we'd love to hear it. Aside from general questions and comments we'd also like to hear specifically your thoughts on whether you think we should add a Clicks Charms hair clip? Or a magnetic mirror? Or ideas for boys? Or any other additions to our product line. Click on the 'Ask a Question' tab in the FAQ section to submit your feedback or email Andrea directly at firstname.lastname@example.org.
A special shout out to Adam and Matthew Toren for supporting us, and our efforts to be a part of the Kidpreneur movement. They are Kidpreneur pioneers, and we really appreciate their work. You can read more about them, and check out their two great books at www.kidpreneurs.org.
Thank you! Thank you! Thank you!
Risks and challenges
Currently, our primary challenge is demand. We need to fulfill an MOQ (minimum order quantity) from our manufacturer in order for this project to make economic sense.
Our other challenge is the uncertainty of the market's receptiveness to the kids direct sales platform. We think it's a stroke of genius but you never know! The good news is that this will NOT stop us from manufacturing Clicks Charms if we are funded. If we do not see a demand for the party box concept we will sell it through more traditional channels - online and in stores.
We do not foresee any production delays or manufacturing obstacles (as you can see above, our renderings are complete and we spent a lot of time going back and forth with suppliers to ensure quality) but there is always a risk of unforeseen delays in customs or shipping, etc. But we have trusted professional sources in Hong Kong helping to ensure this does not happen.
We would also like to assuage the concerns of those parents worried about magnets. As parents ourselves, we very much understand and appreciate your concerns, and we are doing everything possible to make sure our product is as safe as it can be, including testing our product to the highest standards of CPSIA, CPSC, and ATSM. We have also spoken to numerous experts regarding the safety of magnets. The primary concern about swallowing magnets is swallowing TWO or more oppositely charged magnets that can pinch organs inside the body. Because all of our charms have the same polarity, the risk is very low that two would connect inside the body. That being said, as with any product with small parts, parents should be careful not let a small child use this product. It is only intended for kids older than 6 years old. If you have any additional concerns, please feel free to reach out to us as product safety is our number one priority.Learn about accountability on Kickstarter
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