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Cleaning up the candy dish with old-fashioned favorites you can feel good about! Vegan, Gluten-Free, Non-GMO, Allergy-Friendly!
Cleaning up the candy dish with old-fashioned favorites you can feel good about! Vegan, Gluten-Free, Non-GMO, Allergy-Friendly!
Cleaning up the candy dish with old-fashioned favorites you can feel good about! Vegan, Gluten-Free, Non-GMO, Allergy-Friendly!
725 backers pledged $24,703 to help bring this project to life.

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CleanCandy Organic & Fair Trade Hard Candy - SUGAR GONE GOOD

$24,703

725

Based on years of experience running our online shop NaturalCandyStore.com, we’ve developed the line of candy we’ve been wishing for—and that we know our customers and candy lovers everywhere will eat up. After months spent working out the details, everything’s in place to move forward with the first production run. Now we just need your help to bring CleanCandy® to life!

What is CleanCandy®?

CleanCandy® is a new brand of sweets that puts ingredients and quality first. Starting with this fun and totally yummy line of individually-wrapped hard candy, we want to give candy dishes across the country a make-over! 

Say goodbye to vaguely toxic candy filled with HFCS, GMOs, artificial colors, and artificial flavors. With CleanCandy® you get only the highest-quality ingredients, including organic pure cane sugar, organic brown rice syrup, natural colors, and natural flavors. 

Anyone who picks up a piece of CleanCandy® will immediately see they’re getting something special since dietary info and certification logos are printed on each wrapper. If you follow a special diet, we want you to feel confident enough to pop a piece in your mouth, enjoying one of life’s little pleasures without worry.

CleanCandy® is also the very first Fair Trade hard candy!!! We’ve all heard of Fair Trade coffee and Fair Trade chocolate, but did you know sugar cane is the #1 crop in the world? By using Fair Trade sugar, we hope to bring attention to this amazing plant and the impact its production has on people and the planet.

Above all, CleanCandy® is yuuummmmmy! As candy should be. We’ve curated a handful of deliciously classic flavors, shapes, and colors to create a most satisfying assortment. We love all the flavors; each is unique in its own way. We really hope you’ll help us make this first production run a reality so you can try them all and give us your feedback. We can’t wait to hear what you think!

The Lineup

The CleanCandy® Difference

Clean Ingredients. Clean Flavors. Clean Conscience. 

Clean Ingredients. Let’s hear it for label-readers! Whether you have a food allergy or sensitivity, live a vegan lifestyle, or choose to eat organic, you care deeply about the ingredients in the products you buy and consume—even in your candy! And since regular candy is essentially GMO sweeteners mixed with artificial colors and artificial flavors (i.e. the junkiest ingredients around), you have reason to pay attention to that candy label.

CleanCandy® makes it easy on label-readers by using the best-quality, cleanest ingredients available, with the 3rd party certifications to prove it, including Organic, Fair Trade, Gluten-Free, Kosher, and Vegan! CleanCandy® is also dye-free, non-GMO, and allergy-friendly (made without the top 8 major allergens).

Clean Flavors. Regular candy can have a harsh, chemical aftertaste from all those artificial ingredients. Sometimes it can even taste like perfume - in a bad way! The organic and organic-compatible natural colors and flavors used in CleanCandy® guarantee no synthetic components and no muddied flavors. 

At NaturalCandyStore.com our mantra for choosing new items has always been “fun and yummy”. After all, what’s the point of candy if it doesn’t taste good?!? We’ve applied exacting quality standards to CleanCandy® to create flavors with true depth and sparkle. Purely yummy!

Clean Conscience. There are many reasons to feel good about CleanCandy®, with Organic and Fair Trade being two of the biggest. Organic means a lower chemical load for your body and the environment. Organic also means non-GMO. Fair Trade means better prices for farmers, helping them improve lives and protect the environment.

Our greater mission for CleanCandy® is to be a brand that gives back by cleaning up the candy dish and the world: Clean Air, Clean Water, CleanCandy! We’re currently exploring ways to include giving back in our business model. We want to support an ethical supply chain for CleanCandy® and have begun discussions with nonprofit organizations focused on issues related to sugarcane’s impact on the world.

Ingredients Showdown: CleanCandy® vs. Regular Hard Candy

Sugar Gone Good 

Let’s talk sugar for a minute. People have been enjoying cane sugar for millennia. Compared to most other sweeteners used today, cane sugar requires less processing, is easily digestible, and tastes great. In fact, organic cane sugar is our favorite all-purpose sweetener. 

But sugar gets a bad rap. It has an image problem because of the company it keeps. Think about it: Sugar is almost always served with generous helpings of fat (desserts, chocolate) or artificial colors and artificial flavors (confectionery, beverages). When do you eat large amounts of sugar in the absence of these others ingredients? Pretty much never. Still, sugar takes the blame. For example, sugar gets blamed for making kids “bounce off the walls,” when artificial colors/flavors/preservatives are more likely the real culprit. 

With CleanCandy®, sugar gets better friends—natural colors, natural flavors, organic brown rice syrup. No more guilt by association. That’s why we say CleanCandy® is sugar gone good!

Rewards Summary

Add-ons

● $8 for each extra half pound bag of candy (you can get the mix AND/OR single flavors!)
● $15 per organic & fair trade cotton CleanCandy market tote 
● $20 per organic & fair trade cotton Sugar Gone Good t-shirt

Here’s how to add extra candy and swag to your reward:
1) Your reward level (before add-ons or international shipping) must be $30 or more. 
2) Decide which add-ons you want (listed above) and calculate the total to add to your pledge. 
3) Pledge, or if you’ve already pledged, sign into Kickstarter and click the "Manage" button to increase your pledge. 
4) After the Kickstarter ends, you'll receive a survey where you tell us which add-ons you got and any flavors or size selections. 

About Us

As the founders of NaturalCandyStore.com, we’re serious about candy. Since 2007, we’ve been making life sweeter with the largest assortment of natural, organic, and special-diets-friendly candies available anywhere. We’ve sent tens of thousands of candy shipments from our warehouse in Northern California to customers across the country and around the world.

The candies and brands carried at our online store have to meet strict standards. We spend tons of time researching ingredients and testing products (yes, we taste everything!). We’re advocates for transparency in the food system and sticklers about offering the highest quality candy on the market.

A Family Affair 
We're two sisters and their mom, representing the GenX, Millennial, and Baby Boomer generations. With all of us interested in health and nutrition and making the world a better place, every decision we make for our business is informed by our values. Plus, we all started eating plant-based a few years ago, and we’re committed to making CleanCandy® a plant-based brand. Check out our bios below for a little more information about us!


Dawn Van Hee (Big Sis): Super-palate, ingredient detective, idea woman, a real foodie (cringes at the word) with broad food industry experience (QA/QC, R&D, Sales, Marketing), BS in Biology + MBA in Food & Agribusiness. Natural Consumer Street Cred: Never buys products listing “perfume” or “fragrance” in the ingredients. Favorite CleanCandy® flavor: It’s too hard to choose! I love them all, and each has a special place in my heart. I just hope we can add Cinnamon soon!

Irene Nelson (Lil’ Sis): Special diets expert from personal experience and professional immersion at NaturalCandyStore.com, new product scout, organic advocate, low-fat plant-based eating evangelist. Natural Consumer Street Cred: Removes Amy’s frozen meals from tray before cooking to avoid exposure to heated plastic. Favorite CleanCandy® flavors: Butterscotch Button and Root Beer Float 

Molly Hamaker (Mom): It’s all her fault一the original ingredients label reader, 1970s natural food co-op instigator, 1980s farmers markets promoter, 1990s cooking show producer, expansive thinker, serial nonprofit starter. Natural Consumer Street Cred: Stopped buying anything with hydrogenated fat or HFCS in the 70s, way before everyone else! Favorite CleanCandy® flavors: ChocoMint and Lemon Drop


The Budget: $20,000


Project Timeline

May - Kickstarter launch  
June - Kickstarter complete: Order wrappers and special ingredients, schedule production run with co-packer 
August - Manufacture candy 
September - Rewards ship (may be earlier) 
October - CleanCandy® available for sale at NaturalCandyStore.com in time for Halloween!

Look what we’ve already accomplished!
  • Got the trademark registration finalized last month for our brand name CleanCandy®
  • Developed the candy lineup and formulas with our co-packer * 
  • Sourced special ingredients including organic fair trade sugar suitable for hard candy and non-GMO citric acid 
  • Consulted with a natural products technical expert to review all ingredients and get guidance on labeling 
  • Completed the certification processes for Organic, Fair Trade, Kosher, and Vegan (almost done with Gluten-Free) 
  • Designed the logo 
  • Designed the wrapper (as soon as all the final logos are added we will post the design to Kickstarter)

* Our candy factory partner has been making hard candy for almost 90 years. They are real experts and produce beautiful candies. While they normally require much larger minimums, they made an exception to help CleanCandy® get started and we are excited to have the opportunity to work with them.

Risks and challenges

This will be our very first run of CleanCandy®. Possible risks include delays due to ingredient availability and production issues, such as unexpected color or flavor results for one or more of the varieties. If one of the flavors doesn’t turn out, for example, we will communicate with supporters and make a substitution or offer alternative options, depending on the situation.
Once the candy is made, we are confident we can deliver the rewards in a timely manner since we ship out packages to our customers every day and have efficient systems in place for processing orders.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    CLEANCANDY INSIDER - Thank you for supporting CleanCandy - every dollar counts! You’ll stay in the loop with progress updates, be honored on CleanCandy's digtial Hall of Fame, and get early notification when CleanCandy is available for sale! These perks are included at all reward levels.

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    Pledge $12 or more About $12

    EARLY BIRD SPECIAL: A TASTE OF CLEANCANDY - Get everything below in A TASTE OF CLEANCANDY reward - at the early bird special price! Includes shipping anywhere in the US (+$7 to Canada).

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    Pledge $15 or more About $15

    A TASTE OF CLEANCANDY - Get a ½ lb mix of all 7 flavors: Butterscotch, Peppermint, Root Beer, Lemon, Watermelon, Orange and ChocoMint. Includes shipping anywhere in the US (+$7 to Canada). Plus, become a CLEANCANDY INSIDER!

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    Pledge $30 or more About $30

    EARLY BIRD SPECIAL: I ♥ CLEANCANDY - Get everything below in the I ♥ CLEANCANDY reward - at the early bird special price! Includes shipping anywhere in the US (+$10 to Canada).

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  5. Select this reward

    Pledge $35 or more About $35

    I ♥ CLEANCANDY - Get 2 lbs of Clean Candy mix with all 7 flavors. Includes shipping anywhere in the US (+$10 to Canada). Plus, become a CLEANCANDY INSIDER!

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  6. Select this reward

    Pledge $40 or more About $40

    ROOTIN' FOR ROOTBEER - Ensure we make enough of your favorite flavor by reserving 2 lbs of Root Beer Float Organic Hard Candy! You'll also get a bonus 1/2 lb mix for a taste of all 7 flavors. Includes shipping anywhere in the US (+$10 to Canada). Plus, become a CLEANCANDY INSIDER!

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  7. Select this reward

    Pledge $40 or more About $40

    BATTING FOR BUTTERSCOTCH - Ensure we make enough of your favorite flavor by reserving 2 lbs of Butterscotch Button Organic Hard Candy! You'll also get a bonus 1/2 lb mix for a taste of all 7 flavors! Includes shipping anywhere in the US (+$10 to Canada). Plus, become a CLEANCANDY INSIDER!

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  8. Select this reward

    Pledge $40 or more About $40

    PUSHING FOR PEPPERMINT - Ensure we make enough of your favorite flavor by reserving 2 lbs of Peppermint Swirl Organic Hard Candy! You'll also get a bonus 1/2 lb mix for a taste of all 7 flavors! Includes shipping anywhere in the US (+$10 to Canada). Plus, become a CLEANCANDY INSIDER!

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  9. Select this reward

    Pledge $40 or more About $40

    CHEERING FOR CHOCOMINT - Ensure we make enough of your favorite flavor by reserving 2 lbs of ChocoMint Organic Hard Candy! You'll also get a bonus 1/2 lb mix for a taste of all 7 flavors! Includes shipping anywhere in the US (+$10 to Canada). Plus, become a CLEANCANDY INSIDER!

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  10. Select this reward

    Pledge $40 or more About $40

    WANTIN' WATERMELON - Ensure we make enough of your favorite flavor by reserving 2 lbs of Watermelon Wheel Organic Hard Candy! You'll also get a bonus 1/2 lb mix for a taste of all 7 flavors! Includes shipping anywhere in the US (+$10 to Canada). Plus, become a CLEANCANDY INSIDER!

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    Pledge $40 or more About $40

    LOVIN' LEMON - Ensure we make enough of your favorite flavor by reserving 2 lbs of Lemon Drop Organic Hard Candy! You'll also get a bonus 1/2 lb mix for a taste of all 7 flavors! Includes shipping anywhere in the US (+$10 to Canada). Plus, become a CLEANCANDY INSIDER!

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  12. Select this reward

    Pledge $40 or more About $40

    OVERJOYED FOR ORANGE - Ensure we make enough of your favorite flavor by reserving 2 lbs of Orange Slice Organic Hard Candy! You'll also get a bonus 1/2 lb mix for a taste of all 7 flavors! Includes shipping anywhere in the US (+$10 to Canada). Plus, become a CLEANCANDY INSIDER!

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  13. Select this reward

    Pledge $60 or more About $60

    A TASTE AND A TEE - Taste it: Get 2 lbs of Clean Candy mix (all 7 flavors)! Wear it: Get an organic cotton, Fair Trade CleanCandy t-shirt to show off your support of the first Organic & Fair Trade hard candy! Includes shipping anywhere in the US (+$10 to Canada). Plus, become a CLEANCANDY INSIDER!

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  14. Select this reward

    Pledge $75 or more About $75

    CLEANCANDY PRIDE - Show the world your Candy pride with a t-shirt and market tote (both Fair Trade and Organic cotton!), and we'll fill your tote with 2 lbs of CleanCandy Mix (all 7 flavors). Includes shipping anywhere in the US (+$10 to Canada). Plus, become a CLEANCANDY INSIDER!

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  15. Select this reward

    Pledge $95 or more About $95

    YOU PICK THE MIX - Create a personalized 5 lb assortment of CleanCandy with your pick of any of the 7 flavors. Your exclusive mix will come in a Fair Trade, organic cotton market bag. Includes shipping anywhere in the US (+$25 to Canada). Plus, become a CLEANCANDY INSIDER!

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  16. Select this reward

    Pledge $140 or more About $140

    CLEAN UP A CANDY DISH - Do you know a doctor's office, restaurant, or other business serving the public that could use a recepetion candy makeover? Send 10 lbs of CleanCandy mix to your favorite office! If you send it to yourself, we won't tell :) Includes shipping anywhere in the US (+$35 to Canada). Plus, become a CLEANCANDY INSIDER!

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  17. Select this reward

    Pledge $155 or more About $155

    GET A LITTLE - SHARE A LOT - GET: 1/2 lb of CleanCandy Mix with all 7 flavors. GIVE: On your behalf, we will send to a friend, office, school, club, church, or other place of your choice (or let us pick a worthy nonprofit near us) a 10 lb bag of CleanCandy mix. Includes shipping anywhere in the US (+$42 to Canada). Plus, become a CLEANCANDY INSIDER!

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  18. Select this reward

    Pledge $200 or more About $200

    A YEAR'S SUPPLY - Stock up with enough CleanCandy for a year (@ 2-3 pieces/day) and show off your support of the first Organic & Fair Trade hard candy with a CleanCandy t-shirt and market tote (both Fair Trade and Organic cotton!). Includes shipping anywhere in the US (+$42 to Canada). Plus, become a CLEANCANDY INSIDER!

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  19. Select this reward

    Pledge $400 or more About $400

    GIFTING BUNDLE - CLEANCANDY SHIPPED TO YOU AND 5 FRIENDS! - You and 5 friends of your choice will EACH receive 2 lbs of CleanCandy MIx (all 7 flavors) AND a Fair Trade & organic market tote! Includes shipping to six US addresses and you can add a gift message to each address. You and your friends will be among the first to get CleanCandy! Plus, become a CLEANCANDY INSIDER!

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  20. Select this reward

    Pledge $500 or more About $500

    A WHOLE LOTTA CLEANCANDY - The ultimate CleanCandy collection: More than 2,000 pieces (30 lbs) of CleanCandy (you pick the flavor mix!), TWO CleanCandy t-shirts, TWO market totes, and some serious bragging rights with your name prominently displayed on our CleanCandy Hall of Fame! Includes shipping anywhere in the US (+$80 to Canada). Plus, become a CLEANCANDY INSIDER!

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    Pledge $700 or more About $700

    CUSTOM PINATA PARTY - With this reward you'll be ready to throw a big party and celebrate with candy you can feel good about giving your guests! We'll have a giant custom pinata made for you in the design of your choice (the sky's the limit!), and we'll ship it anywhere in the Continental US along with 10 lbs of CleanCandy Mix and 10 tote bags (Fair Trade and Organic) to carry home the loot. Plus, become a CLEANCANDY INSIDER!

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  22. Select this reward

    Pledge $1,000 or more About $1,000

    STAR SUPPORTER - In addition to making CleanCandy history and having our everlasting gratitude, you'll get: Everything in both the A WHOLE LOTTA CLEANCANDY and CLEAN UP A CANDY DISH rewards, 2 extra CleanCandy t-shirts (Fair Trade and Organic), 2 extra market totes (Fair Trade and Organic), and an artisan-made candy dish. Includes shipping anywhere in the US (+$115 to Canada). Plus, become a CLEANCANDY INSIDER!

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  23. Select this reward

    Pledge $3,000 or more About $3,000

    KID IN A CANDY STORE
    Visit NaturaCandyStore.com's warehouse for a tour! You'll hand-pick a custom natural candy gift basket (up to $200 value, take it with you or we'll ship it anywhere in the US). Then you and a friend will dine at the San Francisco Bay Area vegan or vegan-friendly restaurant of your choice with owners Dawn, Molly, and Irene.

    You'll also receive all the awesome goodies in the A WHOLE LOTTA CLEANCANDY reward AND your choice of an artisan-made candy dish or a custom-made pinata (includes shipping anywhere in the US). It goes without saying, you'll be a real CLEANCANDY INSIDER!

    Tour and dinner can be scheduled any time after the KickStarter ends, the rest of reward is expected to be delivered October 2015. Airfare and hotel accomodations not included.

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Funding period

- (32 days)