Based on years of experience running our online shop NaturalCandyStore.com, we’ve developed the line of candy we’ve been wishing for—and that we know our customers and candy lovers everywhere will eat up. After months spent working out the details, everything’s in place to move forward with the first production run. Now we just need your help to bring CleanCandy® to life!
What is CleanCandy®?
CleanCandy® is a new brand of sweets that puts ingredients and quality first. Starting with this fun and totally yummy line of individually-wrapped hard candy, we want to give candy dishes across the country a make-over!
Say goodbye to vaguely toxic candy filled with HFCS, GMOs, artificial colors, and artificial flavors. With CleanCandy® you get only the highest-quality ingredients, including organic pure cane sugar, organic brown rice syrup, natural colors, and natural flavors.
Anyone who picks up a piece of CleanCandy® will immediately see they’re getting something special since dietary info and certification logos are printed on each wrapper. If you follow a special diet, we want you to feel confident enough to pop a piece in your mouth, enjoying one of life’s little pleasures without worry.
The CleanCandy® Difference
Clean Ingredients. Clean Flavors. Clean Conscience.
Clean Ingredients. Let’s hear it for label-readers! Whether you have a food allergy or sensitivity, live a vegan lifestyle, or choose to eat organic, you care deeply about the ingredients in the products you buy and consume—even in your candy! And since regular candy is essentially GMO sweeteners mixed with artificial colors and artificial flavors (i.e. the junkiest ingredients around), you have reason to pay attention to that candy label.
CleanCandy® makes it easy on label-readers by using the best-quality, cleanest ingredients available, with the 3rd party certifications to prove it, including Organic, Fair Trade, Gluten-Free, Kosher, and Vegan! CleanCandy® is also dye-free, non-GMO, and allergy-friendly (made without the top 8 major allergens).
Clean Flavors. Regular candy can have a harsh, chemical aftertaste from all those artificial ingredients. Sometimes it can even taste like perfume - in a bad way! The organic and organic-compatible natural colors and flavors used in CleanCandy® guarantee no synthetic components and no muddied flavors.
At NaturalCandyStore.com our mantra for choosing new items has always been “fun and yummy”. After all, what’s the point of candy if it doesn’t taste good?!? We’ve applied exacting quality standards to CleanCandy® to create flavors with true depth and sparkle. Purely yummy!
Clean Conscience. There are many reasons to feel good about CleanCandy®, with Organic and Fair Trade being two of the biggest. Organic means a lower chemical load for your body and the environment. Organic also means non-GMO. Fair Trade means better prices for farmers, helping them improve lives and protect the environment.
Our greater mission for CleanCandy® is to be a brand that gives back by cleaning up the candy dish and the world: Clean Air, Clean Water, CleanCandy! We’re currently exploring ways to include giving back in our business model. We want to support an ethical supply chain for CleanCandy® and have begun discussions with nonprofit organizations focused on issues related to sugarcane’s impact on the world.
Ingredients Showdown: CleanCandy® vs. Regular Hard Candy
Sugar Gone Good
Let’s talk sugar for a minute. People have been enjoying cane sugar for millennia. Compared to most other sweeteners used today, cane sugar requires less processing, is easily digestible, and tastes great. In fact, organic cane sugar is our favorite all-purpose sweetener.
But sugar gets a bad rap. It has an image problem because of the company it keeps. Think about it: Sugar is almost always served with generous helpings of fat (desserts, chocolate) or artificial colors and artificial flavors (confectionery, beverages). When do you eat large amounts of sugar in the absence of these others ingredients? Pretty much never. Still, sugar takes the blame. For example, sugar gets blamed for making kids “bounce off the walls,” when artificial colors/flavors/preservatives are more likely the real culprit.
With CleanCandy®, sugar gets better friends—natural colors, natural flavors, organic brown rice syrup. No more guilt by association. That’s why we say CleanCandy® is sugar gone good!
The Budget: $20,000
Project TimelineMay - Kickstarter launch
- Got the trademark registration finalized last month for our brand name CleanCandy®
- Developed the candy lineup and formulas with our co-packer *
- Sourced special ingredients including organic fair trade sugar suitable for hard candy and non-GMO citric acid
- Consulted with a natural products technical expert to review all ingredients and get guidance on labeling
- Completed the certification processes for Organic, Fair Trade, Kosher, and Vegan (almost done with Gluten-Free)
- Designed the logo
- Designed the wrapper (as soon as all the final logos are added we will post the design to Kickstarter)
* Our candy factory partner has been making hard candy for almost 90 years. They are real experts and produce beautiful candies. While they normally require much larger minimums, they made an exception to help CleanCandy® get started and we are excited to have the opportunity to work with them.
Risks and challenges
This will be our very first run of CleanCandy®. Possible risks include delays due to ingredient availability and production issues, such as unexpected color or flavor results for one or more of the varieties. If one of the flavors doesn’t turn out, for example, we will communicate with supporters and make a substitution or offer alternative options, depending on the situation.
Once the candy is made, we are confident we can deliver the rewards in a timely manner since we ship out packages to our customers every day and have efficient systems in place for processing orders.
- (32 days)