This is a very reasonable question my friend Joe Hall asks. The answer is: probably mostly me with lots of collaborators. My prime collaborators will be Whitney Quesenbery and Drew Davies.
Whitney is right now leading efforts on a huge project with ITIF to redesign the voting experience for people with disabilities. She's deep into work on a cool Open IDEO project, too, that is working on the same problem from a different angle: by opening up the idea generation and early design ideas to anyone in the world who wants to contribute. In her spare time, Whitney runs a consulting practice called WQUsability.
Drew was one of the brains behind an early, brilliant project sponsored by the US Election Assistance Commission and AIGA's Design For Democracy Project to conduct design research and develop best practices for design in elections. Drew is a honcho at Oxide Design, Co.
But there are many others who will contribute to the research. I'll introduce them later in the campaign. Some of the research may be done in a flash format. That is, I announce a study coming up, and recruit like crazy over social networks for volunteers to help us collect data. I did this for a study in San Francisco and Oakland in December 2011, and the experience was amazing. Some of the observations surprised the 16 experienced user researchers and Bay Area voters. (Warning: these insights are controversial.)
Importantly, many wonderful people have helped put together the Kickstarter campaign. Boon Sheridan helped me strategize and come up with the rewards. Michelle Gray is the PR/communications wonk. Adam Connor is the artist behind Chad Butterfly. Jared Spool is my key advisor (he also needs a new bio). Some of these amazing people may be part of the research, writing, and publishing if we get funded.
By the way, for those of you who have met Chad Butterfly (did you see what we did there?) on Twitter, he's our project mascot. It is his likeness that will appear on the thank-you post cards and on the field guides. We'll have final art depicting Chad soon.
To the Backers so far: THANK YOU from the bottom of my heart!