Wear You Live is a civic-minded design and apparel line focused on creating unique ways for anyone to talk about their city. Read more
This project was successfully funded on August 31, 2011.
About this project
SHIPPING - Included for domestic orders (International Orders, please refer to the FAQs below.)
WHEN TO CHOOSE CITY & SIZE - After Aug. 31 when our project closes! We will send you a digital questionnaire to gather all the important info about your reward!
T-SHIRTS /// (Chicago, Raleigh, Chicago shown - See more HERE on Flickr and each city's WYL Tee HERE) Hand-screened in Raleigh, NC with water-based inks. Royal Blue is American made 100% cotton, available in UniSex/Men's Sizing. Women's cut tees available as well. (All CITY/COLOR/SIZING information will be gathered once we reach our goal). If royal blue is not desired, we will offer the dark heather grey show above on Kate) The blue tees are American made and the grey heathers are organic cotton. Unisex & Men's Sizing /// Women's Sizing
SHOULDER TOTE BAGS /// (Chicago Prototype shown - See more HERE on Flickr) sturdy, custom American-made 3"x18"x16" bags with a 25" cotton webbing handle. The black bags have white ink and are 80% post-consumer recycled cotton, American manufactured and make you feel warm inside. A custom Kickstarter Badge will be incorporated onto the bag. Prints include the city name, a scale and north arrow.
PRINTS /// (San Francisco, NYC & Chicago shown - See more HERE on Flickr) 18"x24", Limited Edition, hand-screened, American-made, 2 color poster prints on heavyweight Boise Smooth Opaque 100lb Cover. Prints include the city name, a scale (1"=1000') and north arrow. (Ikea frame friendly)
PILLOWS /// (NYC Shown - See more HERE on Flickr) 18" x 18" Heavyweight, cotton-twill cloth, printed and handmade in Raleigh and Durham, NC. The front of the pillow is black with a white print and the back side of the pillow is a white cotton-twill.
HAND-STRETCHED CANVASES / EXHIBITION /// (DC & Exhibit shown - See more HERE on Flickr) Heavyweight, cotton-twill fabric hand-stretched on a 1.5" gallery-wrapped pine frame. All the cities are available as canvases and made to order. Proofs will be presented before final production is processed. All canvases will be signed and individually customized for our Kickstarter Backers and of course printed and produced in the Raleigh/Durham Triangle.
What's your favorite place and why?
CityFabric is a new, civic-minded company, focused on creating unique ways for anyone to talk about their place. This Kickstarter project will help us expand our new "Wear You Live™" line of t-shirts and tote bags to include the cities listed above.
Why Kickstarter? And what are we doing with the 13K?
Why not! We chose Kickstarter as our platform to test our idea on a national scale. When we start to talk about having an actual inventory of 4, 6 or even 10 cities, logistics get crazy while trying to account for different sizes, colors, styles and even products. We see the crowd-ordering/crowd-funding potential of Kickstarter as a tremendously potent tool in helping us launch our line of civic-minded tees, build an inventory and give us the confidence to create a comprehensive, online platform for civic dialogue.
The maps that we use are called figuregrounds. This type of map is commonly used in the fields of city planning, design and architecture to study density and development patterns by depicting all of the buildings in a city as opposed to the streets, parcels or transit lines. Figureground mapping is almost 250 years old and was the first time a city was technically surveyed and portrayed in the 2D, google map view that we commonly use today.
CityFabricstarted in August 2010 by printing 75 t-shirts with the Raleigh figureground map on them to sell at a local arts market in downtown. The response was overwhelming so we continued to develop the idea. Over the past 10 months we have been learning about the ins and outs of starting and running a small business while crafting our brand and developing our products into civic-minded tools (and have documented it through our blog HERE). Since starting with the shirts, we have experimented with a variety of mediums that include totes, poster prints, pillows, hand stretched canvases, hand bags and curated exhibitions. In addition to our local Raleigh-Durham market, we have produced small batches of other larger market cities to test the validity of our idea.
The best part about this small business project has been the interaction with our community. This type of map is so simple that it allows anyone from elementary school students to grandparents the ability to visually tell a story about their place. This Kickstarter project is an attempt to share our civic-minded, story-telling tools with more and more people. It's our belief that the more people talk about their place, the more people will be involved in their community.
Wear You Live™ Blue Tees will only be available for Kickstarter Backers
Video - Nik Shah, Locus Recordings /// Space + Support - in situ studio /// Photography + Support - Nicole Alvarez /// Models - Maki, Big Willie, Rosie & Kate
Austin - Emily /// Atlanta - Pete + Katie /// Brooklyn - Andre + Sean /// Chicago - Lorna + The Bob /// Denver - Jeff + Angie /// Durham - Pete + Meghan + Jeff + Jessica /// Manhattan - Colby + Erin /// Philadelphia - Dan + Lindsay /// Raleigh - Nicole + Woods + Julianne + Stacey + Jess + Katherine + Miles + Moss + Zarak + Nik /// San Francisco - Mo + Geoffrey /// Washington, DC - Todd + Jill
For all non-USA orders, please add the appropriate amount to your order for shipping. Thanks!
$10 Pledge (Basics) ADD $6
$25 Pledge (Tee or Tote) ADD $10
$45 Pledge ((2) Tess/Totes) ADD $15
$40 Pledge (Print) ADD $15
$61 Pledge (Print & Tee/Tote) ADD $25
80$ Pledge (Pillow) ADD $20
$100 Pledge ((5) Tees/Totes) ADD $25
$100 Pledge ((3) Prints) ADD $20
We are continually working on new cities and certainly plan to expand. Unfortunately, being such a small business, we do have certain logistical constraints that prohibit us from offering 25 cities right out of the gate. If our project hits its goal early, we are prepared to set new goals and release new cities along the way.
Pledge $1 or more
DIGITAL "CIVIC MINDED" HIGH-FIVE. Every little bit helps.
Pledge $10 or more
"WEAR YOU LIVE" BASICS /// Kickstarter Edition "Thank you!" Postcard, Stickers & "Pin Your Place" Button
Pledge $25 or more
SHOULDER TOTE BAG + BASICS /// Show off your city on a daily basis. No need to wash after use! Available in all 13 cities to the left.
Pledge $25 or more
T-SHIRT + BASICS /// Limited Edition Blue tees - comfy, soft and full of civic pride. Talk about your place wear-ever you may be! Available in all 13 cities to the left.
Pledge $40 or more
PRINT + BASICS /// 18"X24" Limited Edition prints come unframed so you can add your own flare and hanging style to them. Available in all 13 cities to the left.
Pledge $45 or more
CHOOSE 2 - TOTES/TEES + BASICS /// "Wear You Live" Double-time. 2 Totes or 2 Tees or a Tote and Tee
Pledge $61 or more
PRINT + TEE or TOTE + BASICS /// Wear and Wall! Available in all 13 cities to the left.
Pledge $80 or more
PILLOW /// 18"x18" hand-made, city pillow. Your couch is just begging for one. Available in all 13 cities to the left.
Pledge $100 or more
(3) PRINTS /// Make it a set! Mix and match from the 13 cities to the left.
Pledge $100 or more
(5) TEES/TOTES - The Family Pack Combo. Mix and match tees/totes from 13 cities to the left.
Pledge $101 or more
PILLOW + TEE or TOTE + BASICS /// For home and on-the-go. Available in all 13 cities to the left.
Pledge $115 or more
PILLOW + PRINT + BASICS /// The home package. Available in all 13 cities to the left.
Pledge $265 or more
23" x 23" HAND-STRETCHED CANVAS. Hand-stretched and printed in Raleigh/Durham, NC. These will be signed and customized for each Kickstarter Backer. Available in all 13 cities to the left.Estimated delivery:
Pledge $650 or more
50" x 30" HAND-STRETCHED CANVAS. Hand-stretched and printed in Raleigh/Durham, NC. These will be signed and customized for each Kickstarter Backer. Available in all 13 cities to the left.
Pledge $1,000 or more
0 backers Limited (10 left of 10)
(70) TEES - STOCK YOUR SHOP. Available in all 13 cities to the left.
Pledge $2,500 or more
0 backers Limited (3 left of 3)
CUSTOM EXHIBITION - 12 Hand-Stretched 18" x 18" canvases and a dozen Tees. We will work with the backer to design the custom exhibition.
Pledge $4,900 or more
0 backers Limited (1 left of 1)
MAPTAT - I will get a Tattoo of Raleigh, NC on my arm. You will also have your choice of 12 bags, 12 tees and 12 prints along with a signed, 8"x10" photo of me with you (if possible) with the MAPTAT.
- (49 days)