About this project
Get a complete workout anytime, anywhere with the ultra-compact/customizable Circ-It® and our free FitEverywhere® app. (Scroll up to watch video. Scroll down to explore campaign. Click "Rewards" to make a pledge and get yourself a Circ-It®.)
As busy as we are, how can we take control of our fitness while maintaining a healthy work/life balance? Our answer was through using effective tools and training. So we created Circ-It®, which offers several exercise options for all fitness levels and comes with an app to suit your individual fitness needs.
Transform your fitness with a tool that transforms for your specific needs! Circ-It® was designed and built around a highly modular platform allowing you to create just about any fitness tool imaginable!
Dynamic stretching with Circ-It® is a perfect way to get you physically prepared for more hard-core routines. Circ-It® offers a balance of open chain and closed chain exercises that are part of sports and everyday life. Some key benefits are: continuos movement, increasing core temperature, getting mentally prepared, and improving your range of motion to keep you strong and guarded against injury.
Although Circ-It® is great for beginners, it was built with athletes in mind. Using the latest in sports-medicine research and technologies, Circ-It® is a fantastic pre-workout tool for dynamic stretching and exercise. Circ-It® keeps all planes of motion sharp, warm, and ready for a challenge, reducing your risk of injury while increasing your strength and endurance.
Choose your Circ-It® Pro colorway: Green/Black, Purple/Gray, or Ice Blue/Gray
Choose your Circ-It® Elite colorway: Green/Black, Purple/Gray, or Ice Blue/Gray
Choose your Fitness Freaks colorways: Green/Black, Purple/Gray, or Ice Blue/Gray. Get one of each, or all of one color. It's up to you.
Choose your 357 colorways: Green/Black, Purple/Gray, or Ice Blue/Gray. Get one of each, or all of one color. It's up to you.
With a simple twist of the sliders, Circ-It's various stations can be deployed in as little as 10 seconds! No more cumbersome treadmills, or space-eating apparatus.
Every Circ-It® comes packed with 4 fitness stations. You'll be able to keep your routines interesting by varying your activities while building strength and increasing cardio-vascular activity. Check out Circ-It® Elite for more fitness possibilities! Get maximum results with minimum time!
Circ-It® is compact and has no internal electronic components making it easy to travel with. Connectivity occurs via your smartwatch/wearable (coming soon to FitBit® and Garmin®).
Modular/ Future Proof
Circ-It's modular design offers endless amounts of configurations to add variety to any routine, from muscle recovery to added levels of resistance training.
*All Elite levels of Circ-It® come packed with additional resistance bands, a fitness deck, straps, muscle roller.
What's So Great About Circuit Training?
One of the best benefits of circuit training is that it boosts your heart rate while strengthening your muscles at the same time! You will be moving rapidly through several exercise stations with little rest in between to work several muscle groups. With all of the variety and possibilities that Circ-It® offers, you won't get bored easily!
Each of Circ-It's components can be used in a variety of ways to keep things new, fast-paced, and fun! Just look at a small sample of what you can do with our double-sided fitness sliders!
No matter if you are a beginner or seasoned athlete our Fit Everywhere app is designed to give you a complete workout for your fitness ability. We've even given you the ability to customize your routines. Our future releases will provide more features to give your Circ-It® lasting value.
Great for individuals, families, or group fitness (train up to 4 people with one Circ-It®).
Trying to strike the right balance between portability and feasibility. We knew that a compact form was important, but what was equally as important was the storage capacity and comfort.
At this stage in development, we were working on figuring out the best locking mechanism for the nested handles which also had to perform as stable grips while rolling out laterally.
In this array of options, we were trying to explore different ways to store/ nest the speed rope.
Needs to feel right! With further fine-tuning, our team was focusing on creating enough clearance for grasping the handles.
Prototype sushi anyone? Here's a group shot of our prototypes with the earliest one being the red/black Circ-It® on the top-left corner.
About The Creators
I am a former US Army MP sergeant and an award-winning brand/product designer. I began my career working as a designer for Fossil then quickly jumped into a DFW-based product innovation group called the LaunchPoint, TracyLocke. After several years of valuable experience on brands such as PepsiCo, Frito-Lay, Hasbro, Beringer, Nokia, and several others, I decided to start up my own practice. After working 14-hour days for several years, my body began to break down. I didn't realize that my posture, lack of sleep, and diet were contributing to destroying all of my progress from daily workouts. I went to the gym 6-7 times a week and thought that I was exempt to the toll that the daily-grind can take on us. After discovering a herniated disk in my neck and lower back, I was faced with surgery. I decided to really investigate other options as my father had back surgery when I was younger which took him out of the workforce. After closely analyzing my options, I met with a tremendous physical therapist named Shane Hernandez. We hit it off. He and I shared a lot of the same philosophies on health, work-life-balance and creativity. I then dove in head first and really immersed myself in books, podcasts, and even got my certification as a personal trainer. After recovering, Shane and I decided that we wanted to collaborate on a way to give access to balanced-based, functional-fitness to the general public. The best way to do that in our opinion was to create a suite of products that integrate seamlessly into peoples lives. These products had to be intuitive, inspiring, and fun. Our mission is to breakdown all of the barriers to fitness. So the products had to be affordable, portable, and multi-dimensional. We decided to trademark the phrase, "Fit Everywhere" as our tagline. This statement has double meaning. Our products are small enough to fit everywhere while allowing you to get "fit" everywhere. Our initial product offering is Circ-It, which provides users with unlimited options for a complete and dynamic workout everytime!
After a brief stint in Division 1 baseball, Shane found his true calling in physical therapy. He completed his Master of Physical Therapy at the University of Texas Medical Branch and later received a transitional Doctorate in Physical Therapy. Shane has opened up 4 different outpatient physical therapy clinics and currently owns 3 in the North Dallas area. Beyond his 16 years of professional experience, Shane is a fitness enthusiast that has completed in multiple triathlons and, despite his busy schedule, always makes time for a workout. He is a big believer in functional movements and bodyweight training. Jumping rope, resistance bands, sliding discs, and core exercises are a staple of his physical therapy routines. It made sense to take these activities and combine them into one portable device. Bringing fitness, in a smart and effective manner, to the masses has become his dream. He is hoping that Circ-It brings that dream to life.
In closing, we would like to thank God, our wives & family, Doug Laube and his team at IDM, the folks at Launch, Christian Dodson, Alex Slotkin, Rafiq Ahmed, Infolytx, everyone involved in helping us bring the Circ-It to life, and most importantly, we'd like to thank all of our backers!
Risks and challenges
Message from the founder:
Circ-It® has been our passion for the last 3 years. We've put ourselves through the ringer refining Circ-It® to meet and exceed user expectations. Every detail and feature has been carefully thought out, and in some cases, these features pull double-duty to give tremendous versatility and lasting value. Circ-It® has been tested, iterated, and reimagined to suit the needs of our busy customers. It was out of our own personal need for a portable/versatile device that provides a dynamic functional fitness experience that brought Circ-It® from a pencil sketch into reality. We are very familiar with a lot of the barriers that we collectively face when it comes to working out. With your help, we can bring this excuse-busting beast into existence and reach our peak level of fitness.
Our biggest obstacle right now is creating inventory that we can deliver to you as soon as possible. Your healthy/ balanced life is our company’s priority. Thank you for your interest in Circ-It®!
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