About this project
Over the course of its 21 issues, Norman Einstein's Sports & Rocket Science Monthly brought together an all-star roster of writers, photographers, and creators to dish on sports in new and exciting ways. In longform and free form, in mixtapes and photo essays, with depth and humor, the magazine delved into the story behind sports, eschewing the simplistic narratives sports fans are too often fed.
For nearly two years, Norman Einstein's Monthly was my life. I started it with just a far-flung hope that I could convince my favorite sportswriters on the internet to go crazy and make stunning work with no restrictions... and to do it all for free. In an online world hurtling rapidly toward the second-by-second update, I decided the magazine would head in the other direction and publish once a month, giving our creators the time to construct and reshape each piece, to build something truly unique. From those naive aspirations, Norman Einstein's grew from a wild experiment into a publication churning out insightful work month by month. To say it exceeded my expectations is an understatement.
Now Norman Einstein's very best is being published in one print volume... with help from you! From the roar of a football stadium to the rodeos of the American West, from a hard foul's violent beauty to a penalty shootout's ecstatic panic, from long-shot dreams in forgotten gyms to tragic blunders on the biggest stages, our very best stories go far and wide to prove that everything worthy in sports can be found at every level.
The stories we tell touch the universal themes of sports: triumphant, tragic, and all points in-between. That's why we are now pulling our best work into one volume, to give tangible form to our celebration of the ineffable wonder of sports. We're not just making a book. We're making something unique. We're enshrining our words and photos in an edgy package to match the edgy ideas they contain.
Norman Einstein's NORMANTHOLOGY features work by Andrew Reilly of the 35th Street Review, Alex and Ben Birdsall of There Are No Fours, Brian Blickenstaff of Touch & Tactics, Eric Nusbaum and Ted Walker of Pitchers & Poets, Fredorrarci of The Classical, Graydon Gordian of 48 Minutes of Hell, Johnny Saward of Ronald Bellamy's Underachieving All Stars, Stephanie Lim of Limpire, and yours truly, the publisher of the magazine.
We're asking you for help realizing our vision. Our goal of $2,000 reflects the cost of printing 250 copies of the Anthology and producing the rewards. If we exceed our goal, we'll print more copies. We want to get this book in as many hands as we can. Every reward level includes a copy of the book, in addition to lots of rad limited-edition swag like prints of our best photos, posters, and t-shirts with our favorite Joe Theismann quote ("Nobody in football should be called a genius. A genius is a guy like Norman Einstein.") and so much more!
So support great storytelling and give to the Norman Einstein's NORMANTHOLOGY today!
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