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A full featured film with the goal of using the power of storytelling to reduce the stigma of mental illness in Africa and the diaspora
A full featured film with the goal of using the power of storytelling to reduce the stigma of mental illness in Africa and the diaspora
309 backers pledged $31,654 to help bring this project to life.

About this project

CHULA: A Film That Addresses Mental Illness in Africa project video thumbnail
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$31,654

309

 

Bellanaija
Bellanaija

 

Okayafrica
Okayafrica

 

BBC
BBC

 

The Problem 

 How CHULA Will Help

Film Synopsis

Chula is a drama about a young African woman living with bipolar disorder in the Washington D.C. area, played by Ethiopian-American actress Selamawit Worku. The film touches upon her upbringing and subsequent rise to fame which is tainted by her mental illness and a strict father; One whose inability to distinguish between discipline and emotional abuse leaves scars that follow Chula into adulthood. To cope with the stress of her illness and rising fame, Chula begins to abuse drugs and alcohol. Chula's relationships, including her relationship with her boyfriend (played by Nigerian actor Obum Ezekwem) suffers, culminating in Chula losing all that she values most; yet in the end, a glimmer of hope is found.

The Producer's Inspiration for CHULA

Hello, my name is Ledet and I have served as a Psychiatric Nurse for over a decade in the Washington D.C. metropolitan area. After traveling to a number of African countries where I witnessed the burden of mental illness, I could no longer ignore the disparities that exist in both the African diaspora and the continent regarding mental illness. I decided that it was important to create something to address the ways that mental illness is stigmatized in our community and in doing so, empower those affected, provide awareness, and strive towards better solutions.  This manifested itself in the film, CHULA.

A patient at a mental health facility 60km outside of Addis is chained to a beam. This is often how  patients are treated.
A patient at a mental health facility 60km outside of Addis is chained to a beam. This is often how patients are treated.

 

Ledet reconnecting with two patients who have progressed over the last two years
Ledet reconnecting with two patients who have progressed over the last two years

We’re offering funders the opportunity to play a role in raising awareness of an issue affecting millions of Africans around the world. Mental illness still remains a taboo subject within minority communities. Many Africans, and members of the African diaspora, do not seek mental care due to the perceived stigma and when they do seek help, it is often too late.

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The CHULA Team

Budget

Spent Just on film
Spent Just on film

 

Minimum needed to complete the film
Minimum needed to complete the film

Here are some of the gifts to show our appreciation!

 

 

For your valued contribution, you may receive one or more of the following:
For your valued contribution, you may receive one or more of the following:

 

Risks and challenges

Challenges may arise with our film release including issues revolving around editing and/or marketing delays. However due to the commitment of our team to the CHULA film project, we do not anticipate major delays.

Delay in the release of the film in cities both in the U.S. and abroad may occur due to varying laws in every jurisdiction. We plan on overcoming this challenge by recruiting contributors who are passionate about this project and will work to ensure successful film screening(s) in their respective cities.

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    Every dollar counts! If you pledge a dollar or more, you will receive an email personally thanking you for your contribution.

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    A virtual acknowledgment on our social media networks, websites, along with an email to show our gratitude for supporting this film.

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    A virtual acknowledgment on our social media networks, and a personalized email to show our gratitude. Donors will also receive a dashiki African print shirt for Adult/Children.

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    A virtual acknowledgement on our social media networks , and a personalized email to show our gratitude. Donors can also choose between a pair of African earrings or, an African print Bow tie with Pocket square set.

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    A virtual acknowledgment on our social media networks, and a personalized email to show our gratitude. Donors will also receive a promotional shirt.

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    A virtual acknowledgment on our social media networks, and a personalized email to show our gratitude. Donors will also receive a Chula promotional Shirt and Calendar.

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    A virtual acknowledgment on our social media networks, and a personalized email to show our gratitude. Donors will also receive a promotional Chula t-shirt, mug, and calendar.

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    Pledge $150 or more About $150

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    A virtual acknowledgment on our social media networks, and a personalized email to show our gratitude. Donors will also receive a promotional Chula shirt, as well as, either an African print cocktail skirt, or pants perfect for beach time with family and friends.

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    Pledge $200 or more About $200

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    A virtual acknowledgment on our social media networks, and a personalized email to show our gratitude. Donors will also receive a promotional Chula shirt, as well as, either an Ethiopian headscarf or, an Ethiopian tie with pocket square. Both of which are 100% silk satin with a hand-rolled finish.

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    Pledge $250 or more About $250

    Pledge $250 or more

    A virtual acknowledgment on our social media networks, and a personalized email to show our gratitude. Donors will also receive a promotional Chula shirt, as well as, either an African print pet bed or, a larger Ethiopian scarf, or Ethiopian tie with pocket square which is 100% silk satin with a hand-rolled finish. and choice of personalized or chosen hand cufflinks.

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    A virtual acknowledgment on our social media networks, and a personalized email to show our gratitude. Donors will also receive a promotional Chula shirt, as well as, an original African artwork handpicked by the executive producer.

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    Pledge $500 or more About $500

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    A virtual acknowledgment on our social media networks, and a personalized email to show our gratitude. Donors will also receive a promotional Chula shirt, as well as, an original African artwork handpicked by the executive producer. Donors will also recieve a special thank you during the end credits of the film

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    Pledge $1,000 or more About $1,000

    Pledge $1,000 or more

    A virtual acknowledgment on our social media networks, and a personalized email to show our gratitude. Donors will also receive a promotional Chula shirt, as well as, an invitation to receive production credit on the film.

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    Pledge $2,500 or more About $2,500

    Pledge $2500 or more

    A virtual acknowledgment on our social media networks, and a personalized email to show our gratitude. Donors will also receive a promotional Chula shirt, handpicked original African Art work, as well as, an invitation to receive production credit in the end credits. Donors will also receive ten VIP passes to the premiere held in Washington, D.C.

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    Donors will receive a special appreciation packet to show our apreciation including all of the above and invitation to receive production credit as well as have the option to be listed as our sponsor on all our film activity.

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Funding period

- (45 days)