CHICken is a photographic project that initially started as a simple “cattle call” (no pun intended). The project began with a simple photoshoot at a bird show and has now transformed into a beautiful fine art photographic book. We hope these images knock your chicken socks off as we have hand-picked 62 beauties for you to enjoy in this collectable COFFEE TABLE BOOK.
This project is 100% MADE IN ITALY.
The chickens in this book are the protagonists and are photographed as Top models because they had natural born talent.
The Photographers Moreno Monti and Matteo Tranchellini brought these chicks to life. You won’t believe it but all they used was just a simple light set, nothing else was needed: these guys & gals took center stage. See for yourself or even better scratch on over to the pledges and get your chicken paraphernalia now. Soon their agents will be asking us big dollar amounts to get them out of the coop. Some of them are now official divas and on Instagram with hundreds of likes. Follow them @chicken_ph
WHO SAID BIRD BRAINS WEREN'T BEAUTIFUL?!
THE CHICken SERIES
Matteo has always been fascinated by the beauty of birds and since boyhood has had a dream of flying. In 2013 he decided to go in search of a Cochin chicken as a pet for his studio garden in Milan. He met a farmer who invited him to an aviary exhibition...
That very same day, the Cochin hen Jessicah (cue Unchained Melody) stole his heart.
Thanks to her, Matteo and Moreno surprisingly found themselves on this journey. That’s when the CHICken project was born.
The CHICken series was photographed in Italy at the Milano aviary exhibition. Many of the breeders were worried that the birds were not posed according to the breed standard. Instead, what they didn’t understand was just how well the birds had done their homework, they were natural born posers.
All of the chickens and roosters in this book are exemplary show birds. The photographic collection consists of more than 200 photos of 100 diverse types of chickens.
The photographers wanted to capture them in their natural state of being with all its elegance.
They were just themselves and had a natural ability to move in front of the camera. Some of them were photographed from the side, from behind or with only a glance over the shoulder. A NATURAL TALENT.
OPTIONS & REWARDS
Is the book or the photo prints too fancy for your pants?! Or let me guess... You just can’t get enough of our hens and roosters with the book?! Don’t freak out! We have created a collection of funny, affordable and collectable accessories that can be given as unique gifts or simply kept for yourself. There is such a variety of items available that you can even take your favorite chickens to work with you.
Irresistible things to choose from:
• Beautiful COFFEE TABLE BOOK
• Limited edition fine art prints (signed & numbered!), this is serious!
• Cute posters that will make you laugh (7 options)
• Collectable Journals (4 prints randomly chosen)
• Collection of 8 model composites in postcard format
• Sexy calendar for adults only :-)
THE PHOTOGRAPHIC PRINTS
You won’t believe your eyes. After receiving this print you’ll never look at a chicken the same way again! (we promise) The 3d effect of the lighting, the colors and the details that create a dramatic effect, that will mesmerize you! It will be as if you were looking at a painting, but it’s actually a photograph!
Here are the details:
These are SIGNED and NUMBERED LIMITED EDITION photographic prints!
• LARGE LIMITED EDITION PRINT [800X800 mm - 31.7x31.7”] — Each copy is signed and numbered!
• SMALL LIMITED EDITION PRINT [240x240 mm - 9.5x9.5”] — Each copy is signed and numbered!
• Large High Quality Photographic PRINT [800X800 mm - 31.7x31.7”]
• Small High Quality Photographic PRINT [240x240 mm - 9.5x9.5”]
At the end of the campaign we’ll collect your favorite choice. Remember to fill out the survey as soon as you can in order to get your favorite print first before they run out!
CHICK CLICK POSTERS
Our models like any others have bad hair days, love to wear black and even sweat glitter. We also have some retired show birds that are glamorous even with wrinkles and grey hair.
THEIR EXPRESSIONS WILL PUT A SMILE ON YOUR BEAK.
• 7 funny posters
• Dimensions 500x700 mm - 19.8x27.7"
• Posters can be chosen from the selection below (only one can be selected)
Funny quotes to choose from:
► WHITE HAIR DON'T CARE
► WOKE UP LIKE DIS
► I'M SEXY AND I KNOW IT!
► BAD HAIR DAY
► I AM SO GLAM I SWEAT GLITTER
► PAPARAZZI NEED + FLATTERING LENSES
► TOP CHICKS
Each poster will be shipped in a cardboard tube, it will be individually rolled and delivered anywhere in the world.
MODEL COMPOSITE POSTCARDS
Want to book one of our hot chicks / roosters for your next photoshoot?! Look at our board of super models and choose your favorite one.
DON’T WORRY THEY COME IN ALL DIFFERENT SHAPES AND SIZES
You will get:
• 8 Composites in postcard format 100x160 mm printed on a thick card stock
• 8 Different chicks
The journals feature a few of our top models on their recent cover shoots. Use it as a notebook, they have blank pages inside.
YOU CAN SCRATCH ’TIL YOU HEART’S CONTENT
• 2 Men’s Fashion inspired Journals
• 2 Woman’s Fashion inspired Journals
• Dimensions 277x190 mm
• Covers will be randomly chosen by our team from the following:
► MARIE CHICKEN
► CQ - CHICKEN QUARTERLY
► ROOSTER'S HEALTH
For adults only CHICken offers you a sexy calendar for 2019. BECAUSE OUR CHICKS ARE SEXY! :-)
The calendar is made of 12 sexy shots of the most exemplary hens & roosters that Matteo and Moreno discovered during their photoshoots. Every month features a rooster or a chick from around the world that were photographed wearing their feathers only.
You will get:
• 1 calendar, 12 months - format 210x420 mm / 8.3x16.6"
• 1 cover page 12 different sexy shots
FUN FACT: a "chick" refers to both male and female chickens :-)
CHICken THE BOOK
Not to flaunt our feathers or anything, but the CHICken book was designed to blow your mind with the highest quality printing techniques. We want to give you the WOW factor when you open the package and look at these sexy feathered chickens! That is why we hand-picked the best materials and print processes available and chose the best certified photographic quality print out there.
The book will be produced 100% in Italy.
SOME INTERESTING SPECS:
- Portrait Format - Dimension 300x270 mm - 11.9x10.7"
- 190 pages
- 85 high res photos
- 3 gatefold spreads
- Hard cover + foil stamping & embossing
- Flat-opening sewn binding
The beautiful plumage of a feather is embossed on the cover and the title is printed in silver hot foil.
PRINT (and DEEP BLACK)
The black pages and the dark background allow the subject to emerge dramatically like models on the runway.
Every image is paired with an inspiring phrase that pays tribute to beauty. Each quote is printed in fine silver Pantone.
We wanted to give you the best quality book available and that's why we chose to print and produce it 100% in Italy.
CHICKEN DELUXE CASE
The premium case will have a beautiful embossed feather on the cover and the title will be printed in silver hot foil to match the hard cover of the book. The inner sleeve of the case features a stunning feathered black print. A magnet flap provides a secure and pleasant closure and the black satin ribbon helps you remove the book from the cover with care. This exclusive case will be produced in small quantities only. 100% Made in Italy.
Just to be generous we spent hours bartering with the supplier to lower those prices! As a result these are the best damn prices around for a book of this caliber. Go on a pretty woman shopping spree and you’ll never have to go back and say “BIG MISTAKE! BIG MISTAKE!”.
AN EXCLUSIVE CHANCE to meet the Photographers!
Meet Matteo & Moreno and have your own photoshoot and custom portrait of you together with your own chicken (Or other favorite pet, we might be divas but we’re no snobs, we’re pretty down to earth). Above you can see an example of Matteo with Rocky. Shot by Moreno, December 2017. They are absolutely gorgeous, aren’t they!? This is the chance to work with two of the best photographers in Italy (They work with chickens, but also with very important brands).
CHICken COLLECTION IS ENVIRONMENTALLY SAFE & FRIENDLY
We chose certified paper, produced exclusively with cellulose fibers from sustainably managed forests. Our suppliers guarantee the usage of 100% FSC® wood. The book will be printed, bound and packaged here in Italy for optimum quality and constant control of the final product. One of the many reasons we chose an Italian supplier, rather than a cheaper one abroad, was the ability to verify the quality of the product itself.
MORE ABOUT THE AUTHORS
Matteo Tranchellini (Latina 1968) lives in Milan, where his studio is based. He is engaged in illustration and photographic postproduction.
NEW! (19.03.18): RADIO INTERVIEW WITH ABC AUSTRALIA SIDNEY
RADIO INTERVIEW WITH CBC CANADA (08/03/2018)
Moreno Monti & Matteo Tranchellini both live in Milano and have worked together for years on countless projects. They have produced and collaborated together on many advertising campaigns with international acclaim and have also collaborated with major international artists. The two talents have been passionate about photography since a young age and found that by working together over the years as a team, they were able to produce visual images with a creative synergy that otherwise, on their own, would not be possible. Each one of them individually has his own specific talent and personal approach to photography and each contribute diverse aspects of their own personal taste to every project.
It is exactly this symbiosis of the two visions that creates the final result.
It’s a team effort, the CHICken series wouldn’t be possible without this shared complicity.
Bird Brains behind CHIC!ken
Follow these beauties on Instagram chicken_ph
Risks and challenges
Every project comes with many issues. It’s important to get aspects such as cost, distribution, quality and delivery time under control.
When we started with CHICken project our number one goal was to knock your socks off with the quality of the book and stay as close as possible to the printing techniques of the limited edition photographic prints without breaking your piggy bank.
We worked side by side with our supplier to test different paper and printing samples with a unique binding technique to ensure we delivered the best product possible.
There were several things we learned along the way during this process and when we didn’t like the results we went back to the drawing board so we can give you the best quality for a fair price.
Since the book will be produced locally we can manage the quality of the product while reducing costs.
As we previously said delivery time is crucial to running a successful campaign; that’s why we’re working with reliable suppliers and a renowned courier.Learn about accountability on Kickstarter
- (45 days)