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Chicago Johnny's Pizza, Italian Beef, & Italian Sausage Joint "Project".
I'm looking for support of at least $80,000, not a small task by any stretch of the imagination! I've spoken with multiple pizzeria & restaurant owners to find the 'real' costs of opening up Chicago Johnny's & this is what I have found.
Unanimously I have been told that $20,000 cash on hand to fulfill orders, pay bills, & pay staff is sufficient for the restaurant that I am starting up.
The realtors & restaurant owners have suggested that $30,000-$45,000 down payment will be enough to take over a lease on a restaurant that has closed it's doors. This is my ideal starting point since the estimates of starting from scratch (an empty building) is upwards of $250,000. Let's face it, I don't like 'new' anyhow.
Kickstarter will (justifiably) take up to 9% of project funds upon completion (approx. $8,000).
The rest of the funds go to fulfilling your lovely rewards!
I know this is cutting it close in terms of finances, but I love a challenge, I love working with almost nothing, & I love having to fight for what I earn!
What is Chicago Johnny's?
When I was a child, about 10 years old I imagine, I wrote a fake newspaper story about my future restaurant, "Chicago Johnny's," which I opened up with my cousin. When I was looking for a name to put on my homemade condiments, "Chicago Johnny's" just fit oh so well!
I have been developing recipes since I was a child, learning at first from my Grandma Annette, working in the kitchen as often as I could; so often in fact, that days when I don't have time to work in the kitchen I feel empty inside. Chicago Johnny's has become an extension of my life, my passions put into a brand that I can be proud to call my own. I pour my heart & soul into everything I do.
The final progression of Chicago Johnny's is a restaurant where I can share my passions in the kitchen with friends & family & new friends to meet along the way. My unique & rustic style of cooking is one that I have developed over the years, developed from my tastes, my love for dark, earthy flavor profiles. I'm an old soul that has fallen in love with an old style of cooking.
My love of earthy, rustic culinary styles & flavors comes right out in my menu. Appetizers including roasted asparagus, bruschetta, roasted garlic, prosciutto spinach & tomato bread, caramelized onion & eggplant grilled cheese, Brussels sprouts, stuffed Italian sausage bread, & of course Chicago Johnny's Italian Beef!
And Chicago Johnny's rustic thin crust pizzas are a MUST have! Whole wheat & semolina flour crust baked on a stone with scratch sauce, whole milk mozzarella cheese, & earthy produce! Simply unique, crispy, incredibly delectable pizza! And what is a Chicago pizza joint without deep dish?! Chicago Johnny's deep dish is an extra virgin olive oil crust that melts in your mouth & flakes like pastry dough! I've even developed a gluten free pizza for friends & family of mine that are gluten intolerant; it is absolutely referred to as the BEST gluten free pizza they've had!
DRINKS! Chicago Johnny's will serve my favorites such as Peace Tea, Virgil's Cola & Boylan's Cola, & Old Style & Pabst Blue Ribbon beer as well as Chicago favorites like Revolution Brewing, & Goose Island & 312 beers!
As you might imagine, I am thrilled to offer rewards because that means that my work, my craftsmanship, my passion is shared with you!
You can start with as little as $6 & have a hand-typed letter for your significant other. It is my belief that every woman should see these words typed specifically for them at least once in their lives!
You have multiple opportunities to try out Chicago Johnny's Pizza! From being some of the first to dine in or inviting me over to cook for you, your family, & your friends in the comfort of your own home!
Even if you don't live in the Chicagoland area you can indulge in Chicago Johnny's products by getting Chicago Johnny's Giardiniera & Hot Sauce delivered to your home anywhere in the U.S.!
If you are the entertaining type let Chicago Johnny's host your event before we officially open! A night with you & up to 24 friends & family members are invited to spend an evening with us!
Where is Chicago Johnny's Pizza, Italian Beef, & Italian Sausage Joint going to open up?
I've narrowed the location down to the North/Northwest Suburbs of Chicago. Location will inevitably be determined by building leases available that are furnished (at least partially) as a restaurant already. I have looked at a few places for sale/lease to truly grasp what options are out there! Chicago Johnny's will open in the northern Cook, southern Lake, or southern McHenry county.
Reach out to me @ChicagoJohnnys on Twitter & Instagram or Facebook!
I can't thank you enough for taking the time & consideration for my project. Please reach out with any questions!
Risks and challenges
My biggest challenge is finding the right location. I use the term "right" loosely because it will ultimately be a compromise between lease agreement, location, building, & furnishing. I have visited several locations that are on the market now & that will be in the near future so that I have a solid understanding of what opportunities are available. I also have several people that have been in 'the business' for decades that are more than happy to assist me.
Scheduling events & visits for rewards will be a challenge, most certainly. Though I will begin planning as pledges are being made, an outline can not be made until the project funding is completed. Fortunately I have learned to live on 5-6 hours of sleep while working 15 hour days.
You & a friend are invited in to eat a pizza & an appetizer (any one time) at Chicago Johnny's & a signed screen printed Chicago Johnny's Menu! Come enjoy the atmosphere & eat amazing food! One non-alcoholic drink for each of you included!
Chicago Johnny's Home Kitchen Package: A Chicago Johnny's Measurement Chart Board, A Chicago Johnny's Apron, & a 2 pack of Chicago Johnny's Giardiniera (you choose hot/sweet selection after project completion), & an 8 oz bottle of Chicago Johnny's Dark Hot Sauce!
Chicago Johnny's Catering your party! If you live within 30 miles of zip code 60051 Chicago Johnny's will cater your event with 7 pounds of Chicago Johnny's Italian Beef with 5 pounds of Chicago Johnny's Italian Sausage & 5 Rustic Thin Crust Pizzas! Served with bread & Sweet Peppers! Dessert is a hotel pan of Chicago Johnny's Beignets!
Your personal Chicago Johnny's Pizza Party! If you live within 40 miles of zip code 60051 you can host your own Chicago Johnny's Pizza Party where I will personally cook 8 thin crust pizzas in your home for you, your family, & your friends!