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An all in one steadicam and dolly that lets you creates cinematic, captivating footage, designed by Seattle teenagers. Read more

21
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$1,531
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Funding Unsuccessful

This project's funding goal was not reached on May 8, 2012.

An all in one steadicam and dolly that lets you creates cinematic, captivating footage, designed by Seattle teenagers.

Terry Simpson
Project by

Terry Simpson

First created  |  0 backed

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Recent updates

Introducing OrbitFront

Hello backers,

It's been a while since we've talked. Our team has been working for the past few years on something new. We want to make the process of discovering media more personal with a focus on independent content.

Introducing OrbitFront. With it you'll be able to follow users and see reviews of films and games they try. You'll also be able to get these films and games for free to review. The idea helps independent content producers get discovered.

If you're interested in hearing more about our project, please check out our new campaign. It would mean so much if you helped us out.

http://www.indiegogo.com/projects/orbitfront-social-film-and-game-discovery-site/x/4288416

Thanks,

Tyler and Brandon

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The last 5 days

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Words from Terry Simpson

Hello,

I am quite proud of both the creative work & testing Tyler and Brandon have put into this project. It's been a really good collaboration: they are both familiar with the needs of the tech product review world (tabletop dollies like the Pico) and Brandon is a skateboarder with all the gear savvy. I come from the videography world, with the Steadicam, Kessler pocket dolly & Figg Rig. For 20 years I've been showing students how to make devices that use the physics principles involved in these for relatively very little money. I tell them that in the student and Indy film world, it only matters that you get the shot you want, not what the logo looks like on your gear. And for me it has to be well built, and fast to make changes.So we've synthesized some old and new ideas in an interesting way. Honestly, it does some things as well as anything out there (particularly in the hands of reasonably skilled shooter). Our vision is a device that can go from the floor or a track (like a Kessler) to a stable handheld (like the Figg rig) in one smooth move. We have been counting on the Kickstarter seed money to perfect development of the production models & a cohesive line of accessories. What we need now is a big push on getting funded, and we're about 30% of the way there. Honestly, the boys handled the pricing, and I'm chagrinned to find that what they are calling profit has to pay all labor & assembly costs. So we don't really have much room to cut deals. In my world, the Figg rig sells for $800 USD and is essentially a steering wheel. The Kessler has some very nice machining (crank & rubber belts) and sells for $500 to $1k. This first wave of units may not have the custom machining and etched logos of those devices and is built from off-the-shelf parts, but I believe the SteadyOrbit is an exceptional value, as compared to the single functions offered in those. Please help spread the word to anyone who might find this device useful and a welcome addition to their production toolbox. Our time is running out for getting funded. If you're part of a school or group interested, we might be able to offer some discount for bulk orders, but profits are already slim, especially with the initial capital the boys had to put in. Big thanks to all current and future backers.

Thanks,

Terry Simpson

T'Visions Production Co.

Marketing decisions and featured articles

Hey Backers,

While its been a fairly slow week in terms of backing, we've had a pretty interesting week in terms of press. We originally were marketing the product to technology reviewers - but the pitfall in that was tech reviewers really only need one of the many functions (desktop work) which can be found cheaper. 

We then shifted to general blog marketing, and had a little more success, being featured in GeekWire, Speedline Tech, and the West Seattle Herald. We tried to take the Caine's Arcade approach. Only it didn't end up in hundreds of thousands of dollars for a college tuition. We needed the HQ coverage (film maker from Caine's Arcade in that case) first to get more coverage. What we realized we needed was market focus. Since the pure age factor didn't take off, we needed to actually present it to people who might find it useful. Sure, we might get a T-Shirt pledged from people just wanting to help a couple kids out, but people who don't need the product won't buy it. Not only that, but in order to make it all that profitable, we need to buy in bulk. With the profit margins as slim as they are, we'd be losing money just making one or two.

We're planing on totally restructuring our marketing. This includes marketing to videography students and schools unable to pay $1,000-$10,000 for single use tools, as well as independent film makers and blogs more geared towards it. We're currently pooling our money to buy a DSLR so we don't need to borrow my friend's T2i, and getting ready to launch a campaign for Vimeo, which is better suited for us than YouTube. We're also looking into new advertising techniques. We'll get revised demo content up in about a week from now, when I'm back in the States.

We've created something truly different, which makes the market hard to grasp. Someone looking for a Pico dolly might not be interested in our product because they only need the one purpose. But different things change culture forever. We hope to do that. In the next 20 days, we'll make sure to do our job better than ever before. This won't be easy, but I'm confident we can succeed if we work hard enough in the right direction.

Feel free to leave any comment or question on the Kickstarter page if you're receiving this via email.

Be sure to check out the articles we were in:

http://www.westseattleherald.com/2012/04/16/features/two-west-seattle-teens-take-their-entrepreneu

http://www.speedlinetech.co.uk/the-steadyorbit-the-new-way-to-make-smooth-cinematics/

http://www.geekwire.com/2012/kickstarter-kids-watch-seattle-teens-pitch-camera-dolly-business/

Chris Pirillo also mentioned us on Google+:

https://plus.google.com/107234826207633309420/posts/BBQ4DWrA4wY

Thanks for your contributions,

Tyler Simpson