While its been a fairly slow week in terms of backing, we've had a pretty interesting week in terms of press. We originally were marketing the product to technology reviewers - but the pitfall in that was tech reviewers really only need one of the many functions (desktop work) which can be found cheaper.
We then shifted to general blog marketing, and had a little more success, being featured in GeekWire, Speedline Tech, and the West Seattle Herald. We tried to take the Caine's Arcade approach. Only it didn't end up in hundreds of thousands of dollars for a college tuition. We needed the HQ coverage (film maker from Caine's Arcade in that case) first to get more coverage. What we realized we needed was market focus. Since the pure age factor didn't take off, we needed to actually present it to people who might find it useful. Sure, we might get a T-Shirt pledged from people just wanting to help a couple kids out, but people who don't need the product won't buy it. Not only that, but in order to make it all that profitable, we need to buy in bulk. With the profit margins as slim as they are, we'd be losing money just making one or two.
We're planing on totally restructuring our marketing. This includes marketing to videography students and schools unable to pay $1,000-$10,000 for single use tools, as well as independent film makers and blogs more geared towards it. We're currently pooling our money to buy a DSLR so we don't need to borrow my friend's T2i, and getting ready to launch a campaign for Vimeo, which is better suited for us than YouTube. We're also looking into new advertising techniques. We'll get revised demo content up in about a week from now, when I'm back in the States.
We've created something truly different, which makes the market hard to grasp. Someone looking for a Pico dolly might not be interested in our product because they only need the one purpose. But different things change culture forever. We hope to do that. In the next 20 days, we'll make sure to do our job better than ever before. This won't be easy, but I'm confident we can succeed if we work hard enough in the right direction.
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Be sure to check out the articles we were in:
Chris Pirillo also mentioned us on Google+:
Thanks for your contributions,