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Moneyocracy is a transmedia documentary set during the 2012 U.S Presidential race. It looks at how the 2010 Citizens United vs. F.E.C ruling is affecting the U.S democratic process.
The story takes its roots in the 2010 Citizens United vs. F.E.C. Supreme Court ruling and analyses its consequences on U.S elections and on the American population.
What are the legal & political implications of this decision? Is this the beginning of a new era in which corporations will shape the political arena as they shape their businesses ? The project focuses on the rise of Super PACs and their affiliated organisations the 501c4, and documents how these organisations influence the political debate and American voters during the 2012 presidential campaign and beyond through political advertising.
Moneyocracy relies on an interactive documentary (i-doc), a documentary and a comic book, each of which explore a specific issue, allowing the viewers to discover the real influence of corporate money in contemporary elections. The journey takes the audience from Washington D.C to Chicago at the Obama campaign headquarters, to Tampa, FL to Charlotte, NC, during the GOP and Democratic National Conventions. Along the way, the authors interview some of the main actors of the campaign, including lobbyists, unionists, activists and lawyers, all of whom reveal the true consequences of the Supreme Court’s historic 2010 decision.
THE STAR: THE DOCUMENTARY
Set during the 2012 race to the White House, the documentary explores the impact of Super PACs and their political advertising practices on the democratic process.
This year, during the Republican primaries in Iowa, there were 12 political ads per hour on TV. In South Carolina, a viewer was exposed to 182 political ads a week. A record since the beginning of TV advertising. Usually, the price for a 30-second TV slot ranges between $300 and $1000, sometimes more. But in March 2012, more than $70 millions had already been spent on political TV ads. These ads are mainly paid for by non-party groups independent from the candidates’ campaigns. They are known as Super PACs, and 501c4s.
Super-PAC money spent on TV ads is called “Independent Expenditures”. Since the 2006 mid-term elections, these have gone up by 338% – meaning an astounding amount of money has already been spent on TV ads. Given that only 0.26% of Americans donate to political campaigns, where does the money spent by the Super PACS to influence American voters come from ? 80% of the money received by these groups is provided by a tiny portion of the American people – 0.0000063% to be precise. Who are these 0.0000063% ?
Why do they want to influence American voters? Are they connected to the candidates, and if they are, what is at stake here? Moneyocracy is an immersive and educative experience crafted to raise awareness about the dangers of the citizens united vs. F.E.C ruling on U.S democracy and to change how democracy is perceived.
THE SIDEKICK: THE INTERACTIVE DOCUMENTARY (I-doc)
In this i-doc, the “spectactors” play a fictional 501c4 board member. They get to decide how to market a fictional presidential candidate called Bill O’Maney and how to finance his campaign.
This interactive experience allows the end-user to make a number of strategic campaign decisions for the candidate, Bill O’Maney. The outcome of the campaign depends entirely on where the campaign’s money comes from (corporate money and super PAC, grassroot campaign donations, public option funding) and decisions made by the user.
This raises an essential question: Is it possible to win without big financial backers? The mission of the i-doc is to educate, inform and create an experience. This means educating people on the influence of non-party groups over the elections. Informing them on the financial processes at work during an election. And creating an (interactive) experience to make them think about the rising influence of these groups in the election results.
WHAT WILL WE DO WITH THE FUNDS?
Moneyocracy is an ambitious project and we truly believe that it can’t be done without your support.
We’re definitively looking to have great exchanges with you, to discuss not only about the way we make the project alive, but how the issues we’re talking about are affecting you. This is because we want you to be part of the project that we thought we could finance Moneyocracy with crowdfunding campaign.
All donations made will directly support the making of Moneyocracy and no penny will go unspent. Be reassured, we're NOT going to pay our rent, our food or the last fancy gadget with this.
The first steps of Moneyocracy have been done without you, imagine what we can accomplish WITH you!
For more visit our website: www.moneyocracy-project.com
Read our blog, it's going alive now: moneyocracy.tumblr.com
Like the project on Facebook: www.facebook.com/moneyocracy
Subscribe to the Youtube Channel: www.youtube.com/Moneyocracy
or for more news follow us on Twitter: twitter.com/moneyocracy