LIV - Swiss Watches was established in 2012.
After being in the watch industry for 22+ years, Chaz realized there was a need for a new type of quality, precision watch, he set out to design watches that speak to the people who live life to the extreme, at a price point that would turn the industry on its head. He established LIV – Swiss Watches as a bold new brand for those who desire to live life to the fullest.
Chaz envisioned LIV as a brand that would be driven by the "Direct to Consumer" approach to really connect with fans and to price the products for the people, not the middlemen.
At the end of 2014, Team LIV launched with the LIV GX1 Swiss Quartz Chronograph on Kickstarter
The project was fully funded within the first 11 hours and had the most backers for a Swiss watch project on Kickstarter to date at the time.
Currently, this watch is available for purchase on our website, where you can also read customer reviews.
At the beginning of 2016, we launched the LIV GX1-A Swiss Automatic watch on Kickstarter, which received over 1.1 million dollars in funding!
In mid-2016, we launched a small production run LIV GX Base Swiss Watch on our website.
We have now launched the LIV Rebel Watch on Kickstarter.