LIV – Swiss Watches was established by Chaz because he was dissatisfied with the products offered in the market. He realized that the industry was missing an affordable Swiss watch brand that embodied strength, quality, fashion, and attitude, one that represented people like himself, nonconformists.

Chaz’s passion for watches started in 1993 when right out of school he landed a job at a small Swiss watch manufacturer. After spending many years in the watch industry, Chaz realized there was...

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Sholom Chazanow

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