We love Kickstarter for so many reasons, here are some:
1. It strengthens and builds the LIV community. The campaign encourages our fans to get involved and communicate with us in an authentic and direct way. Through our first three Kickstarters, we have developed and maintained close relationships with people all over the world, to the extent that it does feel like family at times. Many of our fans have shared their personal stories with us, as we have with them, and that's what makes this experience so unique and special to us.
2. It allows us to offer our watches at accessible prices. Since we have to produce X amount of timepieces to fill the minimum order quantities required by our manufacturers, Kickstarter allows us to pre-sell our new collections, giving us the buying power, and giving our fans a significant discount in return.
3. It provides an incredible planning framework. It forces us to explain why the product needs to exist, how it's different from its competitors, create a timeline, and many other components that ensure that our production runs smoothly and efficiently. It also allows us to gauge the public's interest in a particular product, and plan for new products accordingly.
4. It's an updated version of a "launch party." It's a one-month long party! It's exhausting and filled with adrenaline, but an excellent experience. We wouldn't have it any other way.