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The LIV Genesis is an exquisite, Swiss-made, sapphire crystal, full-featured watch. Designed for the man who won't be told what to do.
The LIV Genesis is an exquisite, Swiss-made, sapphire crystal, full-featured watch. Designed for those who dare to LIV.
The LIV Genesis is an exquisite, Swiss-made, sapphire crystal, full-featured watch. Designed for those who dare to LIV.
412 backers pledged $191,085 to help bring this project to life.

About this project

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Exceptional Quality, The New Swiss Watch

$191,085

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2 Most Frequently Asked Questions:

  • When can I choose the exact watch style / t-shirt size etc.?  You will have a chance to choose the watch style / colors / strap options / t-shirt / cycling kit size, before we ship. We will send you an email at that point with the various options.
  • Do I need to have a Facebook account to order a watch here?  No! You do not need a Facebook Account to order a watch here.

How To Order Your Watch Now:

Watch the video tutorial at this link or simply follow the steps below:

Step 1: Click on a reward level listed on the right hand side. (Don't worry, at this point, you don't need to know which exact watch style, color, strap type etc. you want; we will send you an email before we ship to get that information from you.)

Step 2: Click "Continue to Next Step"

Step 3: Log in with Facebook OR enter your email and a password. Click "Sign me up."

Step 4: Click "Continue to Amazon."

Step 5: Enter your existing Amazon username and password or click on "I am a new customer."

Step 6: Click "Confirm payment"

Since reward levels are getting sold out so fast, and new reward levels are opening, the image above may not fully reflect changes. The Rewards listed in the Rewards section are the most up to date.

Please bear in mind that no matter what reward you choose that includes a watch or a t-shirt, you will be able to choose from a variety of different options. We currently have 3 t-shirt designs (see 'T-shirts' below) and 17 watch variations (see 'Available Models' below).

Delivery Update

We’ve been notified by the factory that the Kickstarter Green Watch, the Rose Gold Watch and the Gray IP Watch will only be shipped in February 2015. All watches will be shipped to you as soon as we receive them; if your order contains a Kickstarter Green, Rose Gold Watch and/or Gray IP Watch in addition to other watches, we will ship the other watches as soon as we get them in.


Add Ons

Simply add the following to your pledge (applies to any Reward Level that already includes at least one watch):

  • +$36 Deployant strap option (for leather straps only) (see "Stretch Goals" below for more info)
  • +$50 Rose Gold version (see "Available Models" below for more info)
  • +$310 Another Genesis X1 Chrono of your choice (add another $50 if you would like this watch to be Rose Gold; you can add in multiples of $310, limited to the number of watches in your reward level) (see "Stretch Goals" below for more info)

Since we’ve reached our 160K Stretch Goal, you will now have a deployant buckle option for each leather strap in your order. At this point, all you will need to do is add an additional $36 per strap for which you would like add the deployant buckle. Renderings of the deployant buckles are shown below:

Since we've reached our $140K Stretch Goal, you will now have the option of adding $310 to your existing pledge* to receive another Genesis X1 Chrono of your choice. Since we have surpassed our 80K and 100K Stretch Goals, each watch, regardless of the price paid, will include an additional strap of your choice as well as the option to choose from the Limited Edition Kickstarter Green (limited to first 500, fulfilled on first backed first served based).

*To be eligible, you must have previously chosen a reward that includes at least one watch. If you previously chose a reward that includes more than one watch, just add in multiples of $310 for each additional watch you want (limited to the number of watches in that reward). Please note that you will not be charged additional shipping/taxes etc.

Since we've reached our $100,000 Stretch Goal, we will undertake a Limited Production run of 500 pieces containing the Kickstarter Green color (see below). This means that you will have the option to choose the exact watch model/s you want, including this Limited Edition watch. Since we will have already hit our $80,000 goal, you will have the option to receive both the silicone and leather Kickstarter Green straps. We will be fulfilling orders on a "first backed, first served" basis.

Since we reached our $80,000 Stretch Goal, every backer who purchases a watch will receive a FREE strap. (Please note that this means that if your reward level comes with an additional strap, you will actually receive 2 straps of your choice). Below are the 5 Strap Options from which you will be able to choose before we ship: 1. Black Silicone with Orange Insert 2. Black Silicone with White Insert 3. Leather with Orange Stitching 4. Black Silicone with Yellow Insert 5. Yellow Silicone with Black Insert

The Genesis X1 uses a highly precise Swiss Quartz Chronograph movement, the RONDA startech Caliber 5040.D.

 A selection of our available models:

Please note, that Watches # 11, 12, 13, 14, 15, & 16 above will only be shipped in February 2015. All other watches will be shipped in January 2015.

*These models only became available once we hit our 100K Stretch Goal. They are limited to 500; orders will be fulfilled on a “first backed, first served” basis.

Important Note Re Rose Gold Watch (13 & 14 above)

Remember, you will have the chance to choose the gold watch before we ship. You will need to add $50 to your pledge in order to be able to choose the Rose Gold version. The Rose Gold watch will be available as an option whether it’s the watch chosen as part of your reward or as a companion.

Rose Gold Watch Features (13 & 14 above):  

  • Rose Gold Tone Case 
  • Black and Rose Gold Accents on the Bezel 
  • Rose Gold Tone with White Luminescent Hour Markers and Hours & Minute Hands 
  • White Arabic Numerals 
  • Rose Gold Date Border, Chrono Minute Ring and Logo 
  • This version will be available with 2 strap options: Black Leather with White Stitching or Black Silicone with White Insert

Important Note Re Gray IP Watch (15 & 16 above)

Due to the feedback we received when we placed the grey prototype in the box in Update #6 (click here for the image), we decided to introduce a grey version of the LIV Genesis X1. Please note that the final version differs from the prototype. In the final version, the accents on the bezel, the lower pusher and the crown will all be black. (In the prototype they were all grey.) In addition, in the final version the strap will be all black. (In the prototype it was grey with black accents.) The dial coloring will remain the same but will include the upgrades being made to all our styles. (We increased the size of the Super-LumiNova on both the hour and minute hands as well as the indexes.)

Watch #17:

Please note that due to many requests we have received, we will have a watch option available to you with a black leather strap with yellow stitching, see rendering below.

The LIV Genesis X1 is designed for the man who won't be told what to do. He's also known as The LIV Man (read more about him below). As a uniquely crafted Swiss Made watch with attitude at a low cost, this timepiece is projected to redefine the Swiss watch industry.

The watch is for men who value strength, fashion, quality, and…attitude. “After spending many years in the watch industry, I realized that there was room for an innovative Swiss Made Chronograph made with quality materials at an accessible price; a lot of the high end Swiss watch companies had vacated the sub $1000 price point for a Swiss Chrono,” says Chaz, founder of LIV - Swiss Watches.

This realization led Chaz to establish his watch company, and to launch “The LIV Design Challenge” in 2012, in which he rallied the best designers in the world to come up with a unique, bold design. The winning design was the Genesis X1, a gorgeous looking piece that has been expertly crafted, with a three dimensional multi layered dial and a uniquely designed bezel and pushers. It’s scratch resistant thanks to its sapphire crystal, and it’s versatile, water resistant up to 300 m (1000 ft.). Most importantly, it’s affordable. 

The LIV consumer has been described by LIV Founder, Chaz, as “The LIV Man” - masculine and rugged while effortlessly fashionable, with an innate attention to detail…a natural leader and trendsetter who can easily appreciate the values, and value, of a LIV timepiece.” The adventures of these type of men are documented for public consumption, on the company’s blog titled “The Chronicles of The LIV Man.” 

The Design

We brainstormed on how to come up with great design ideas. We decided we should do it via a Design Challenge. We reached out to the best designers in the world and asked them to join the LIV Design Challenge. The winning design was the Genesis X1.

The Factory

We traveled to some of the best factories that we have known from being in the watch industry for 20 years and went with the one that was able to produce the quality and finish we were seeking. It also has an excellent reputation in terms of the delivery within the watch manufacturing world.

The Prototypes

We had a non-working sample of the watch made, and it needed some adjustments. After multiple working and nonworking prototypes, we finally have the watch you see here.

 The timeline is illustrated below:

The Genesis X1 has already been prototyped and is fully ready for production. Your support will enable us to pay for the tooling and the parts needs to manufacture this amazing watch.

Buyers beware, as Chaz warns: “If a guy is looking to buy the same old same old, then he’s not a LIV kind of guy.”

For quick reading of time both day and night, slight enhancements have been made to the watch since the video and photos you see have been produced. Please note all design renderings reflect the enhancements.

We increased the size of the Super-LumiNova on both the hour and minute hands as well as the indexesSee image below.

  • Strap Length: 9.5 inches

The packaging in which the Genesis X1 will be placed and delivered (design renderings followed by photos of samples):

Top View
Top View
Front View
Front View
L-R Interior Front View; Interior Top View
L-R Interior Front View; Interior Top View

"I wear the LIV Genesis X1 with the yellow band and have been extremely happy with it! It is perfectly designed for my active lifestyle with its comfortable wrist band, durability and sporty styling. I love wearing it when training on the bike, running or swimming and forget that it is even there! In addition, its unique style often gains the attention and compliments of those around, while still being appropriate for the workplace or a night out on the town.”

-Robert Dowling

                                              
 
 

Follow Our Journey!

Risks and challenges

We've already received samples from the factory, and they all look and feel flawless and function perfectly. (Please refer to "The Development Process & Timeline" above.) That means that the risks associated with late delivery are very low. Since assembly is taking place in Switzerland, please be aware that there may be unexpected circumstances that may lead to late delivery.
To ensure that every watch is created to standard and delivered in time, we will be maintaining constant and personal contact with the factory during the entire process of production. No matter what, we will update our backers during the production process.

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    THANK YOU SO MUCH
    Thank you for daring to LIV and believing in my Swiss-made watches. I'll keep you updated on the process and I will be forever thankful.

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    13 backers
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  2. Select this reward

    Pledge $25 or more About $25

    T-SHIRT
    Receive a LIV - Swiss Watches t-shirt. Featuring quality materials and a strong silk screened design. Made in the US. We will be in touch with you to get your shipping address and to allow you to choose from our 3 beautiful designs. Shipping is included in the US.

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    11 backers
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  3. Select this reward

    Pledge $55 or more About $55

    CYCLING JERSEY Get a LIV - Swiss Watches cycling jersey. We will be in touch with you to get your shipping address. Shipping is included in the US.

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    2 backers
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  4. Select this reward

    Pledge $150 or more About $150

    CYCLING KIT Get a LIV - Swiss Watches cycling jersey and bib shorts. We will be in touch with you to get your size and shipping address. Shipping is included in the US.

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    1 backer
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  5. Reward no longer available

    Pledge $370 or more About $370

    ***FRIENDS & FAMILY SPECIAL***
    THE GENESIS X1 WATCH + T-SHIRT

    Receive the watch, along with a LIV - Swiss Watches t-shirt. Pay $1,500 less than you would on a comparable Swiss Chrono! Free shipping in the US. New York State customers, please add $33 for sales tax. Canadian customers, please add $30 for shipping. You will have a chance to choose from 12 gorgeous watch styles and 3 amazing t-shirt styles before we ship. We'll also be in touch with you to get your shipping address.

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    Reward no longer available 50 backers
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    Pledge $380 or more About $380

    ***FRIENDS & FAMILY WHO SLEPT IN*** THE GENESIS X1 WATCH + T-SHIRT Receive the watch, along with a LIV - Swiss Watches t-shirt. Pay $1,500 less than you would on a comparable Swiss Chrono! Free shipping in the US. New York State customers, please add $34 for sales tax. Canadian customers, please add $30 for shipping. You will have a chance to choose from 12 gorgeous watch styles and 3 amazing t-shirt styles before we ship. We'll also be in touch with you to get your shipping address.

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    Reward no longer available 50 backers
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  7. Reward no longer available

    Pledge $390 or more About $390

    THE GENESIS X1 WATCH Pay $1,500 less than you would on a comparable Swiss Chrono! Free shipping in the US. New York State customers, please add $34 for sales tax. Canadian customers, please add $30 for shipping. You will have a chance to choose from 12 gorgeous watch styles before we ship. We'll also be in touch with you to get your shipping address.

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    Reward no longer available 75 backers
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  8. Select this reward

    Pledge $395 or more About $395

    I JUST WANT THE WATCH - Get 1 Genesis X1 Chrono for $395. For those who have requested a reward with just the watch because they love it, here it is. Free shipping in the US. New York State customers, please add $35 for sales tax. Canadian customers, please add $30 for shipping. You will have a chance to choose from 12 gorgeous watch styles before we ship. We'll also be in touch with you to get your shipping address. This reward includes any Stretch Goal additions (straps, models etc.)

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    Limited 57 backers
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  9. Select this reward

    Pledge $399 or more About $399

    *** FOR THE FRIENDS & FAMILY WHO JUST FIGURED OUT HOW KICKSTARTER WORKS *** GENESIS X1 WATCH + T-SHIRT, Get 1 Swiss Chrono, along with 1 LIV - Swiss Watches t-shirt. Free shipping in the US. New York State customers, please add $35 for sales tax. Canadian customers, please add $30 for shipping. You will have a chance to choose from 12 gorgeous watch styles and 3 amazing t-shirt styles after the project is over. We'll also be in touch with you to get your shipping address.

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    Limited 76 backers
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  10. Select this reward

    Pledge $440 or more About $440

    THE GENESIS X1 WATCH + ADDITIONAL STRAP + T-SHIRT Receive the watch, an additional strap, and a LIV - Swiss Watches t-shirt. Please note that the strap is not the quick release interchangeable type, and requires a small screwdriver to change. Pay $1,500 less than you would on a comparable Swiss Chrono! Free shipping in the US. New York State customers, please add $39 for sales tax. Canadian customers, please add $30 for shipping. You will have a chance to choose from 12 gorgeous watch styles and 5 strap styles and and 3 amazing t-shirt styles before we ship. We'll also be in touch with you to get your shipping address.

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    Limited 24 backers
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  11. Reward no longer available

    Pledge $480 or more About $480

    THE GENESIS X1 WATCH + CYCLING KIT Receive the watch, along with a LIV - Swiss Watches cycling jersey and bib shorts. Pay $1,500 less than you would on a comparable Swiss Chrono! Free shipping in the US. New York State customers, please add $44 for sales tax. Canadian customers, please add $30 for shipping. You will have a chance to choose from 12 gorgeous watch styles and choose your cycling kit size before we ship. We'll also be in touch with you to get your shipping address.

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    Ships to Anywhere in the world
    Reward no longer available 10 backers
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  12. Select this reward

    Pledge $520 or more About $520

    THE GENESIS X1 WATCH + CYCLING KIT Receive the watch, along with a LIV - Swiss Watches cycling jersey and bib shorts. Free shipping in the US. New York State customers, please add $46 for sales tax. Canadian customers, please add $30 for shipping. You will be able to choose from 15 gorgeous watch styles and choose your cycling kit size once the projects ends.

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    Limited 0 backers
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  13. Select this reward

    Pledge $740 or more About $740

    ***FRIENDS & FAMILY DOUBLE*** GET 2 GENESIS X1 WATCHES + 2 T-SHIRTS, Receive 2 watches, along with 2 LIV - Swiss Watches t-shirts. Free shipping in the US. New York State customers, please add $66 for sales tax. Canadian customers, please add $33 for shipping. You will have a chance to choose from 12 gorgeous watch styles and 3 amazing t-shirt styles before we ship. We'll also be in touch with you to get your shipping address.

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    Limited 17 backers
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  14. Select this reward

    Pledge $1,095 or more About $1,095

    SET OF 3 GENESIS X1 WATCHES Receive 3 Swiss Chronos; Free shipping in the US. NY State customers, please add $97 for sales tax. Canadian customers, please add $35 for shipping. You will have a chance to choose from 12 gorgeous watch styles before we ship. We'll also be in touch with you to get your shipping address.

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    Limited 6 backers
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  15. Select this reward

    Pledge $1,800 or more About $1,800

    SET OF 5 GENESIS X1 WATCHES Receive 5 watches; pay $1,500 less per watch than you would on a comparable Swiss Chrono! Free shipping in the US. NY State customers, please add $158 for sales tax. Canadian customers, please add $40 for shipping. You will have a chance to choose from 12 gorgeous watch styles before we ship. We'll also be in touch with you to get your shipping address.

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  16. Select this reward

    Pledge $4,000 or more About $4,000

    THE JEWELRY STORE STARTER PACKAGE
    Receive 12 Genesis X1 Watches, plus The LIV show case display. Pay $1,500 less per watch than you would on a comparable Swiss Chrono! Free shipping in the US. NY State customers, please add $352 for sales tax. Canadian customers, please add $50 for shipping. You will have a chance to choose from 12 gorgeous watch styles before we ship. We'll also be in touch with you to get your shipping address.

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Funding period

- (30 days)