About this project
Charlie’s Brownies serves gluten-free gourmet brownies. We use no preservatives or artificial flavors, only a blend of the finest ingredients and home-baked love. Our brownies are made from scratch, built especially light and moist to deliver “The Ultimate Brownie Experience.”
Since launching the company, we've developed a diverse menu of gourmet brownies including Caramel Pecan, Belgian Blondie, and the best selling S'mores Deluxe. We've tested out these flavors through catering events and selling gift boxes online via our website CharliesBrownies.com. Customer feedback has been outstanding and we are confident that our products will be successful in the commercial marketplace.
NBC LA Feature
Where will the money go?
After being featured on NBC LA, a hand full of local cafés and markets contacted us with interest in carrying Charlie's Brownies. Following a successful Kickstarter campaign, our first investment will be designing the packaging for our brownies. We are in contact with a packaging design company that has successfully launched several small businesses into Whole Foods and other high end markets. We will develop a single 3 oz. brownie for counter tops and a 10 oz. box of brownie bites for markets. After developing packaging, we will begin distribution immediately.
While selling wholesale, we will also open 3 retail Charlie's Brownies vendor booths at farmers markets and craft markets around LA. We've already been offered a permanent store front residency at the Crafted LA marketplace. Once established, we will secure a premiere booth location and begin selling on a weekly basis.
Summary of Expenses
- Design Brownie Packaging
- Place 1st Order for Packaging Materials (Boxes & Stickers)
- Purchase Materials for Vendor Booth
- Purchase Bulk Organic Ingredients
- Pay Kitchen Staff
How does this whole pledge thing work?
This is the beauty of Kickstarter - your money is handled by Amazon.com and does not leave your bank account until our goal is reached! If at least $10,000 is not raised by our deadline, all pledges are cancelled and you keep your money.
A visual breakdown...
$9,999 - Funds nothing! We don't receive a penny if we raise this amount or less.
$10,000 - Success! We will have just enough needed to move forward.
Now that we've hit our initial goal of $10k, we encourage you to continue to pledge and spread the word about our campaign. Our stretch goal is as follows:
$17,000 - We will purchase our very first commercial vehicle to be used for company catering and deliveries!
Add any of the following dollar amounts to your pledge to receive the below add-on prize along with the reward you have already selected. Please note, shipping anywhere in North America is included with Add-ons. International backers should add $20 for shipping Holiday Brownies or Holiday Sampler *(Brownie of the Month Club not available for International Shipping). If you would like more than one Add-on shipped internationally, please contact us for an exact shipping quote. Thanks!
Holiday Brownies - $25 Give yourself something to look forward to in December with a Charlie's Brownies Gift Box Add-on. Raise your pledged amount by $25, and we will send you a dozen brownie bites in the flavor of your choice in December. Want to get your holiday shopping out of the way early? We are happy to ship a Holiday Gift Box Add-on to any address in North America, not just yours!
Holiday Sampler - $50 Holiday Samplers will feature 2 dozen brownie bites split between Peppermint, Salted Caramel Blondie, and one more exclusive holiday flavor that we have yet to announce. We are making these special sampler boxes available to Kickstarter backers first. Ships anywhere in North America!
Brownie of the Month Club - $75 For $75 added to your pledge, join the Brownie of the Month Club, and add three months of brownies to any giving level. You or your gift recipient get a dozen brownie bites per month for three months in the flavors of your choice. Add as many as you like for any address in North America, and spread some love through chocolate desires!
Risks and challenges
Our biggest challenge will be managing growth and distribution. Within a few months of being funded, we will begin accepting applications for new kitchen staff as well as sales & marketing positions.
If you have any questions, please do not hesitate to contact us:Learn about accountability on Kickstarter
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