I love to think BIG, so now YOU have made the £30,000 dream come true, here's what I have planned for exceeding it...
Over £30,000...I will put any extra funds towards extending the duration of my London Pop-up Store, producing more stock and creating more FUN!
£40,000 or more...I will open a two-day CC Effect Pop-up store in New York City! All backers with VIP CC Effect tickets will also have VIP access to the NYC store opening.
£50,000 or more...In addition to NYC, I will open a two-day CC Effect Pop-up store in fitness-capital Los Angeles! All backers with VIP CC Effect tickets will also have VIP access to the LA store opening.
A new, luxe, fashion-forward sportswear label from young British designer Charli Cohen (me).
Premium, UK-made, technical sportswear that bridges the gap between high-performance function and high-end fashion.
To launch a pop-up shop in Central London to take the Charli Cohen debut collection to market. I want to offer customers a fun and personal shopping experience and to have the valuable physical platform to showcase my collection to press, buyers and investors. I've also been educating on health and wellness since 2005 - this gives me an incredible new platform to make a difference!
HOW IT WORKS
The CC Effect Kickstarter will run for 30 days. Here you can shop the full limited edition Charli Cohen range, special Kickstarter exclusives, VIP event tickets and creative Christmas gifts. Every single purchase goes towards raising the 30k target for The CC Effect Pop-up to go ahead (what you pledge is what you get - FREE international shipping and no sneaky extra charges).
WHAT QUALIFIES ME
I am trained as both a fashion designer and a personal trainer. I launched my first fashion business at the age of 15 and my personal training consultancy aged 18. Now 23, I have a strong grounding in design, manufacture, marketing and running my own business.
THE URGENT BIT
If I DON’T reach the full 30K target during the 30 days, all pledges will be obsolete and the project will be unable to go ahead. However, if I DO reach 30K, you will all receive your chosen rewards and The CC Effect project will go ahead as I’m hoping and dreaming!
OVER TO YOU
With goodies from £5 to £5k, treat yourself (or someone else!) to something special from The CC Effect Kickstarter and play a truly instrumental role in the success of the Charli Cohen brand!
I’m passionate about fashion, addicted to fitness and love a challenge. My solution: to train as a fashion designer AND as a personal trainer.
Bridging the gap between performance activewear and ready-to-wear fashion, my sportswear label, Charli Cohen, integrates all I've learnt and experienced of my two biggest passions: fashion and fitness.
Graduating as Womenswear student of the year from Kingston University London last year, my graduate collection saw me as a finalist for a number of awards, including the prestigious LYCRA® Future Designers Award at the WGSN Global Fashion Awards, the Gold and Womenswear Awards at Graduate Fashion Week and the Vauxhall Fashion Scout Merit Award.
Granted fabric sponsorship from INVISTA (owner of LYCRA®) earlier this year, the Charli Cohen “VIS” Collection is my independent sportswear debut.
Fusing luxury, technology and futuristic edginess, this 100% British made collection features highly flattering, body-sculpting cuts and the highest quality in cutting edge sport-tech fabrics.
Colorado™ is a micro-polyamide with a soft, brushed finish and a perfect fit.
Vuelta™ is a teasled technical fabric, protectively cushioned and with exceptional breathability.
Effortless, oversized outerwear pieces are thrown over second-skin technical baselayers, creating a fashion-forward silhouette that works equally well both in and out of the gym.
Combining statement design with performance driven function, the garments are inspired by the inner toughness of the woman who wears them.
The CC Effect is all about providing a creative and original physical shopping experience. Without having my own flagship store to play with (yet!), I want a realistic and fun way to create the ‘World of Charli Cohen’ for my customers.
My vision: a centrally-located London pop-up store, where people can browse and sample the luxurious fabrics and flattering fit - and where I can meet, chat with, assist and personally style all my lovely customers! I also want to throw a fabulous launch party for press, buyers and of course my wonderful backers!
There’s no shortage of low-cost activewear on the market – even with a reasonable level of technical performance. So why pay more? What makes Charli Cohen sportswear better? Let’s take a look...
I realise there are only a limited number of rewards available for you gents! Making my business viable means starting small and a womenswear capsule collection was the best way for me to do that.
But guys, please don’t let this put you off... Aside from the e-book, Signature Tee, Amplify Hoodie and bespoke design rewards, how about treating your wife/girlfriend/mother/daughter to a Charli Cohen original? The Holiday Season is just around the corner…check out my seasonal special “I'm on my Way!” option below.
PLUS…the success of this project in getting my collection to market is going to help pave way for a Charli Cohen menswear line! So go on, give a girl a helping hand.
Want to give a reward as a gift? I will send a special “I’m on my Way!” card right in time for the Holidays, with a hand illustration of your chosen gift and a personal handwritten note. Something special on the day AND something special on the way!
With the Holiday Season almost upon us, I’ve put together an exclusive recipe e-book, just for you lovely Kickstarter backers!
“Eat, Drink & be Skinny” is jam-packed with healthy versions of all your Holiday favourites that I promise will keep both your waistline AND your taste-buds happy.
From turkey and trimmings to cookies and cake, perfect roasties, pumpkin pie, eggnog, et al…there’s a lean solution to every seasonal favourite plus a ton of variety for you and your guests’ every dietary need.
As a big personal thank you, the second exclusive illustrated card, from me to you with love and gratitude!
The CC Effect FITSPIRATION Calendar, delivered in perfect time for Christmas!
Designed and made by me for you, this special desktop calendar is packed full of my own motivational images, hand-picked inspirational quotes, my favourite healthy recipes and all my top fitness tips!
Beautifully printed on ultra-luxe paper stock, this makes the perfect gift for all your fitness friends (as well as those that would appreciate a helping hand with their New Year’s Resolutions)! Featuring new FITSPIRATION every week, this really is the gift that keeps on giving!
Dimensions: 21.7cm x 17cm x 10cm (8.5" x 7" x 4")
Paper stock: 250gsm premium card
The crowning glory of my Kickstarter exclusives, get your hands on an ORGANIC Charli Cohen Signature Tank or Tee. Super-soft and stylishly cut, this wardrobe staple looks just as good at the gym as it does teamed with your favourite jeans.
100% organic and ethically made, the Signature Tank and Tee are of the highest quality organic cotton and manufactured solely using sustainable energy generated from wind and solar power. Climate-neutral, carbon neutral and featuring the statement ‘Charli Cohen London’ design, get an exclusive piece of the Charli Cohen brand AND do your bit to save the planet!
FOR THE GIRLS: The Signature Tank - a longer-length, body-skimming cut, with dropped armholes and a skinny racer-back for that 'off duty model' look. .
FOR THE GUYS: The CC Effect Tee - a vintage wash and flattering fit give this classic tee an urban edge.
Take your pick of the Charli Cohen VIS Collection and then some!
An opportunity to put your personal stamp on the Charli Cohen brand! Ranging from £1250 - £5000, The Ultimate CC Effect Rewards will see you collaborating with me to create your dream workout kit. From the perfect tee or the ideal jacket right up to a full capsule collection, our collaborative pieces will be named after YOU and sold on the Charli Cohen website. Womenswear, menswear or childrenswear - you decide!
Clever LYCRA™ SPORT technology and flattering cuts make it super simple to get a perfect fit. If you are between sizes on the below chart, opt for the smaller size - whist garments fit true to size, they can also comfortably stretch and recover up to a full dress size larger.
The response, support and exposure has been amazing - I'm so grateful for all the belief in me and my big venture. I now just need this final push to take Charli Cohen to market and KICKSTART my business into action!
Risks and challenges
Due to the high quality fabrics and complexity of the designs, production will require 3 months from the end of this project. This is the reason for the February delivery date.
I am experienced in dealing with the challenges associated with manufacturing and I'm working with highly reputable factories and suppliers to ensure that all rewards are shipped on time. I have already scheduled my production slot and critical path with my manufacturers. If a high volume of orders or unforeseen circumstances arise that could cause delays, I will communicate directly with all my backers and work to fix the problem. It’s very important to me to ensure happy and satisfied customers!
The Pop-up Store
I have several Central London locations lined up for the Charli Cohen Pop-up Store. I not only have a Plan B, but also Plans C, D and E, so I am confident I can open up shop as planned. This is also the case with my Stretch Goals – I have a number of alternatives lined up for these locations. The only risk is that of delayed stock, as detailed above. Should this be the case, each of these potential locations will still be available for the Pop-up Store at the required later date.
If you're not satisfied with your clothing purchase you will be able to return and exchange it for a different size. If your preferred size is unavailable, we will work with you to ensure you get a comparable item you love!
- (30 days)