About this project
Introducing the World's First Cricket Brownie!
Our new Cricket Brownie Mix is crafted using gluten free organic flours and cricket powder to create a delicious dessert with TWICE the protein compared to other brownie mixes. We started with our family's recipe for a delectable brownie and added a sustainable and environmentally friendly source of protein from crickets to create a new brownie with less sugar, less calories, and more protein and nutrition.
We launched our company crafting small batches of our first products and selling directly to customers and small natural health food stores across the US. But now we need your help to start production for a larger product for our Cricket Brownie Mix to meet the growing demand and to launch in stores near you!
Our new Cricket Brownie Mix comes in our signature chocolate flavor that is dairy free and made with organic Peruvian cocoa powder and gluten free flours. These delightful brownies contain double the protein of leading brownie mix brands with 2g of protein per serving in addition to vitamins and minerals.
The crickets in the brownie mix are milled into a fine flour before adding them to our crafted ingredients. Each delectable Cricket Brownie has over 12 crickets per brownie, a rich chocolate taste, and are a great source of protein, Vitamin A, Calcium, and more. The packaged mix comes ready to bake and just needs a few simple ingredients to get started:
We launched Cricket Flours a little over a year ago to craft new products using crickets as a sustainable source of protein and nutrition. Our family first began baking and experimenting with gluten free recipes about 15 years ago when my mother was first diagnosed with a gluten allergy. A lot of the products on store shelves just wouldn’t work with our dietary restrictions. However, when I was diagnosed with similar dietary restrictions I started looking for new options and came across crickets as viable source of protein and nutrition and founded the company.
Crickets are a great source of sustainable nutrition and are able to use less water, and less feed, to create more protein than many traditional protein sources. Crickets are naturally high in protein, iron, calcium, Vitamin B12, Omega-3s and Omega-6s without any additional nutrients and minerals. Our crickets are all raised in North America for human consumption and milled into our cricket powder. However, not many people have tried crickets or have tried baking with them.
When we learned how our customers love to make and share this new cricket ingredient with their friends and family, we knew we were on to something. We wanted to make an easy to use product for those looking to add more protein to their meals, desserts, or for those excited to try crickets for the first time!
We need $25,000 to bring our new Cricket Brownie Mix to market and into stores near you! This project will help to cover the initial costs for the ingredients, packaging, manufacturing, and production of our new Cricket Brownie Mix.
Check out our full list of rewards on the right hand side, and don't hesitate to reach out to us if you have any questions at firstname.lastname@example.org.
Risks and challenges
We have been working really hard over the past year to fine-tune our product development and production processes to mitigate any potential hurdles for the launch of the new Cricket Brownie Mix. Although we don’t foresee any problems, they may arise with the launch of any new product and we will always strive to be fully transparent with our customers. Below are some potential hurdles:
Product Changes: While we have conducted numerous tastings and panels for this new launch, it is possible that we will make slight changes to the ingredients, baking instructions, packaging, etc. We’ll make sure to keep you updated and involved throughout the process because we want your insights!
Supply Chain: To launch our company and new product we are working with a variety of partners (cricket farms, ingredient suppliers, packaging, etc.) and any delays or problems that affect those partners could affect us as well.
Delays in Shipment: We have been fine-tuning and perfecting our shipping over the past year and have chosen an estimated shipping date to allow for any unforeseen delays in our production. However, a potential delay with one of our partners may force us to ship later than planned.Learn about accountability on Kickstarter
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