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Reviving the lost art of Irish Whiskey bonding to create a small portfolio of innovative Irish whiskies with unique cask finishes.
Reviving the lost art of Irish Whiskey bonding to create a small portfolio of innovative Irish whiskies with unique cask finishes.
88 backers pledged £32,695 to help bring this project to life.

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I am reviving the lost flavours of Irish whiskey for the modern whiskey drinker. Partnering with one of the world's most respected whiskey experts we will create a small portfolio of Irish whiskies with unique cask finishes. Our whiskies will be inspired by the diversity of whiskey available in the 19th century in Ireland and in particular by a local West Clare whiskey bonder, J.J. Corry.

How Kickstarter Works

To accomplish this; the goal is to raise $40,000 or more within a 30-day time period. I've created some very unique rewards to thank you for your generosity. Kickstarter is an all or nothing model.  If we don't make our goal, you as a supporter will not be charged a penny.

Hi Kickstarter! I'm Louise McGuane and I have spent my whole career in the drinks industry progressing and learning in major multinationals including Diageo, Pernod Ricard and Moet Hennessey.My career took me all over the Globe working with some of the world's best loved spirits brands. After many years of climbing the corporate ladder, I realised that the view only got worse the higher I got. So, I've quit the corporate life and instead of chasing shareholder returns, I've returned to Ireland to do what I know best, but do it in a place that I love and secure the future of our family farm. 

Along the way I became somewhat of a scholar in the history of spirits and of Irish Whiskey in particular. The more I learned the more I realised just how much Ireland had lost when the Whiskey industry collapsed in the late 19th century. The variety and choice that once existed was even more extensive than what we see in scotch or bourbon today. Entrepreneurial grocers also known as bonders would source whiskey from distilleries nearby. 

Former Whiskey Bonders
Former Whiskey Bonders

They would take casks which formerly contained one of their other alcoholic products, like Port, Sherry, Rum, Ginger Wine,  Bordeaux wine  and fill these casks with fresh whiskey straight off the still. These casks were then stored and aged locally resulting in a unique local expression of Irish Whiskey. Because 60-80% of whiskey's flavour comes from the barrel that the whiskey is aged in and the place where that barrel is stored this meant there was an enormous variety in flavour to Irish Whiskey. 

In my research I uncovered a local whiskey and spirits grocer called J.J. Corry. He was an entrepreneur who truly embodied the Irish Spirit of Hard Work & Hustle. He was renowned locally for his 'Special Malt' whiskey and we now hope to bring the spirit of J.J. Corry back to life.

An Original J.J. Corry Label
An Original J.J. Corry Label
  • We have sourced a supply of the highest quality award winning aged and new fill Irish Whiskey
  • Together with, one of the Worlds most renowned experts in whiskey we have developed a small portfolio of Irish Whiskies to launch the business
  • We have delved deep into the history of J.J. Corry and uncovered his whiskey ageing methodologies including the kind of cask finishes he would have used at the time
  • In line with J.J.'s way of doing things we have sourced a supply of speciality casks in which to age and finish out whiskey
  • We have designed an innovative small scale warehouse which is being built on my family farm located a mile from the Atlantic Ocean where four seasons in one day is common
  • Once we have filled our casks they will rest in our unique warehouse where the unpredictable Irish weather will work its magic
  • Our first whiskey will be released when nature decides its ready,  but we think this will be in 2017
  • HOW WILL THE FUNDS BE USED

    The main portion of funds received from our Kickstarter will go towards purchasing the barrels in which to age our whiskey. The goal of this project is $40,000  For this first production run I need to buy 150 casks at $200 each. This comes to $34,000 and does not include Shipping to Ireland. Delivery of the casks comes to $1500. Rewards and fulfilment costs depending on how much we raise are roughly $2500. Kickstarter then charges a fee of  3-5% of the total raised roughly $2,000.

    Casks $34000 +Delivery $1500 +Rewards $2500+ Fees $2000

    TOTAL $40000

    Backers! Thank you! I wanted to be sure that we give you value for your contribution, so I've created a number of  unique rewards for you, that you won't find anywhere else. If you have any questions about any of the rewards please contact me directly, I'm happy to clarify anything. 

    MORE ABOUT OUR LUXURY GUEST HOUSE ON THE WILD ATLANTIC WAY

    We are lucky enough to have a ready made brand home in the guise of the Mc Guane family farm. The house featured in the video is nestled on the crest of a hill only 100 yards away from our planned warehouse and  is not usually open to the public. We are offering keynote sponsors the opportunity to spend a week with 8 of their friends or family. The house is less than 20 minutes away from Doonbeg and Lahinch Golf Clubs. It is situated right on the stunning Wild Atlantic Way and  close to The Burren region, surfing spots, deep sea fishing and everything that the Beautiful County Clare has to offer. You can even help PJ Mc Guane to milk the cows or watch him doing so! More photos of the House can be seen at the link below

    http://www.ampimage.com/amp-homes/20150723-McGuane/index.htm

     
     

     

    Risks and challenges

    Irish Whiskey is an exploding category and we are entering a market which is dominated by big players and multinationals. As a small player the biggest challenge right now is working through the licensing and permits related to alcohol production. I am well on my way to getting the various permits and authorisations needed but ultimately our warehouse will have to pass muster in the eyes of various licensing bodies. I have established good relationships now with some of the key governing organisations like the Revenue Commission and the local planning board and I'm confident we will be able to work together to get the permits I need. In terms of route to market and distribution for our whiskey this is the other key challenge, I'm simply calling on my 20 years of experience and contacts in the drinks industry and combining that with Hard Work on my part to guarantee a successful route to market.

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    1. Select this reward

      Pledge £3 or more About $4

      THE QUIET MAN
      A Go Raibh Mile Maith Agat (That's A Hundred Thousand Thanks In Gaelic) A Shout out on Social Media and the Luck of the Irish!

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    2. Select this reward

      Pledge £6 or more About $8

      I LOVE MY LUCKY CHARMS
      A personal thank you note all the way from Ireland with a packet of Irish Shamrock seeds inside so you can grow your own lucky charms!

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      Pledge £9 or more About $12

      THE LUCK OF THE IRISH
      A personal thank you note all the way from Ireland with a packet of Irish Shamrock seeds inside so you can grow your own lucky charms! We will also send you a traditional Irish Blessing all the way from Ireland. We'll light a candle for you or anyone you want in the Local Chapel. This is a traditionally Irish way of wishing someone well. We will email or Instagram a photo of the candle lighting so that you can share your virtual blessing on social media.

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    4. Select this reward

      Pledge £17 or more About $22

      AN IRISH WHISKEY & LOCAL ARTESIAN CHOCOLATE PAIRING SESSION IN ENNIS, CO. CLARE
      You will enjoy an hour long session detailing the fascinating past and bright future of Irish Whiskey & get a special insight into the history of Whiskey in Co. Clare. We'll pair a selection of 4 Irish whiskies with Locally sourced Chocolate from around Clare. Warm your cockles on a Chilly February evening! Classes will take place on Friday Feb 26th and Saturday Feb 27th at 7.30pm. We'll contact you as soon as we are fully funded to confirm the date you'd like.

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    5. Select this reward

      Pledge £26 or more About $33

      THE WEARING OF THE GREEN
      A personal note of thanks with Shamrock seeds included PLUS a J.J. Corry Baseball Hat emblazoned with the original J.J. Corry label. Wear it on St. Paddy's Day for instant Irishness.

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    6. Select this reward

      Pledge £33 or more About $42

      THE FULL IRISH
      A personal note of thanks with Shamrock seeds included PLUS a J.J. Corry Baseball Hat emblazoned with the original J.J. Corry label. Wear it on St. Paddy's Day with your sprig of Shamrocks for instant Irishness. Plus a small chunk of Irish Peat (we call it a sod of Turf) from our very own peat bog. You can keep it on the Mantel or better yet burn it on a winters' night in the fireplace and recreate the heady scent of the Irish Open Fire. Or Hey! go nuts and throw it on the BBQ for a unique smoky twist on your next brisket.

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    7. Select this reward

      Pledge £65 or more About US$ 83

      WHISKEY BUSINESS
      A ticket to an Irish Whiskey Masterclass lead by me in April 2016 in the U.S.A, UK or Ireland Classes will be held in New York, New Jersey, San Diego, San Francisco, Atlanta, Dallas, Chicago, London, UK, Galway & Ennis Ireland. You'll learn about the storied history of Irish whiskey & you'll have the opportunity to taste 10 Irish Whiskies. We'll focus on new up and coming Irish craft whiskies not widely available in the USA, or UK in addition to a sneak preview & tasting of our Pre-Release cask edition. Of course you'll leave with a JJ Corry Baseball hat and some shamrock seeds for good measure.

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    8. Select this reward

      Pledge £65 or more About $84

      Nashville based April 2nd Irish Whiskey & Artesian chocolate pairing master class. We will sample small batch Irish whiskies not usually available in the USA and we'll pair them with chocolates I will bring with me all the way from County Clare, Ireland. We'll welcome you with an Irish Whiskey libation & you will have a lovely evening leaning about the fascinating history of Irish Whiskey & its bright future.

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    9. Select this reward

      Pledge £65 or more About US$ 83

      REFERRED WHISKEY CLASS
      To be selected if you have been referred by someone who has already backed us ONLY.

      A ticket to an Irish Whiskey Masterclass lead by me in April 2016 in the U.S.A, UK or Ireland Classes will be held in New York, New Jersey, San Diego, San Francisco, Atlanta, Dallas, Chicago, London, UK, Galway & Ennis Ireland. You'll learn about the storied history of Irish whiskey & you'll have the opportunity to taste 10 Irish Whiskies. We'll focus on new up and coming Irish craft whiskies not widely available in the USA, or UK in addition to a sneak preview & tasting of our Pre-Release cask edition. Of course you'll leave with a JJ Corry Baseball hat and some shamrock seeds for good measure.

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    10. Reward no longer available

      Pledge £326 or more About $419

      ASSOCIATE BLENDER
      Our first Bottling will be custom labelled. We will emblazon our bottles with the words "Carefully Bonded & Bottled Thanks to YOUR NAME HERE" We will acknowledge your contribution right on our packaging on 100 bottles of our J.J. Corry Special Malt. We'll send you a framed copy of the label once its fresh off the printer.

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      Reward no longer available 15 backers
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    11. Select this reward

      Pledge £1,000 or more About US$ 1,283

      THE FIGHTIN' IRISH
      Get yourself and up to 7 of your friends together for A Week long stay for 8 people at our brand home on the McGuane Family farm in County Clare in the house featured in the video and in photos below. We'll even give you the opportunity to name one of our 50 cows and the option to help PJ Mc Guane milk the cows!. The house is located 40 minutes from Shannon airport. Travel to and around Ireland is not included. We'll give you a tour of the Rackhouse which is due to be built in January and you'll be able to sample the sleeping whiskey straight from the barrel. Booking in weeks will be on a first come first served basis...Contact us for more information about booking weeks when you pledge.

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    12. Select this reward

      Pledge £2,500 or more About $3,214

      CASKMASTER
      You can bring a 100 liter cask of whiskey into the world. First you'll choose what kind of cask you want, you can choose from ex bourbon, ex sherry. ex port, ex Bordeaux or challenge us to find a cask of your choice! Next you'll choose the char level of the cask, this makes a big difference to how the whiskey ages. You can choose where in the Rackhouse the cask will rest for a minimum of three years. We will personalise the cask with your name and let it rest and develop. We'll send you regular updates about how the liquid is doing that you can share on social media. Contact us for more information about this reward.

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    13. Select this reward

      Pledge £5,000 or more About US$ 6,413

      MASTER BLENDER
      Get 3 of your friends together and come and spend up to a week at our self catering Luxury farmhouse on the West Coast of Ireland right on the Wild Atlantic Way. We have an amazing program lined up for you. If golf is your thing, we'll arrange a round at World Renowned Doonbeg or Lahinch golf courses which are nearby. My cousin is a brilliant caddy so he'll be your guide on the course! Or if Deep Sea fishing is more your speed we'll arrange that right off the Atlantic Coast. I will personally give you a tour of some of the best Music Pubs in West Clare AND show you how to properly serve up a Guinness from behind the bar of O'Keefe's Pub in Cooraclare. You'll visit the Cliffs of Moher for a killer Photo Opp and visit the original J.J. Corry pub which is now preserved at Bunratty Folk Park.
      To Cap off the trip, you'll play master blender for the day. We will work with a selection of aged Grain or Malt Whiskies and you can blend together your idea of the PERFECT Irish Whiskey. You can also choose what barrel the blend should go into for finishing and where we should place it in the Rackhouse. We'll send you regular updates as to how the Whiskey is coming along and you'll be instrumental in bringing this style of Whiskey into the world. Contact us for more information about this reward.

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    Funding period

    - (30 days)