I am reviving the lost flavours of Irish whiskey for the modern whiskey drinker. Partnering with one of the world's most respected whiskey experts we will create a small portfolio of Irish whiskies with unique cask finishes. Our whiskies will be inspired by the diversity of whiskey available in the 19th century in Ireland and in particular by a local West Clare whiskey bonder, J.J. Corry.
How Kickstarter Works
To accomplish this; the goal is to raise $40,000 or more within a 30-day time period. I've created some very unique rewards to thank you for your generosity. Kickstarter is an all or nothing model. If we don't make our goal, you as a supporter will not be charged a penny.
Hi Kickstarter! I'm Louise McGuane and I have spent my whole career in the drinks industry progressing and learning in major multinationals including Diageo, Pernod Ricard and Moet Hennessey.My career took me all over the Globe working with some of the world's best loved spirits brands. After many years of climbing the corporate ladder, I realised that the view only got worse the higher I got. So, I've quit the corporate life and instead of chasing shareholder returns, I've returned to Ireland to do what I know best, but do it in a place that I love and secure the future of our family farm.
Along the way I became somewhat of a scholar in the history of spirits and of Irish Whiskey in particular. The more I learned the more I realised just how much Ireland had lost when the Whiskey industry collapsed in the late 19th century. The variety and choice that once existed was even more extensive than what we see in scotch or bourbon today. Entrepreneurial grocers also known as bonders would source whiskey from distilleries nearby.
They would take casks which formerly contained one of their other alcoholic products, like Port, Sherry, Rum, Ginger Wine, Bordeaux wine and fill these casks with fresh whiskey straight off the still. These casks were then stored and aged locally resulting in a unique local expression of Irish Whiskey. Because 60-80% of whiskey's flavour comes from the barrel that the whiskey is aged in and the place where that barrel is stored this meant there was an enormous variety in flavour to Irish Whiskey.
In my research I uncovered a local whiskey and spirits grocer called J.J. Corry. He was an entrepreneur who truly embodied the Irish Spirit of Hard Work & Hustle. He was renowned locally for his 'Special Malt' whiskey and we now hope to bring the spirit of J.J. Corry back to life.
HOW WILL THE FUNDS BE USED
The main portion of funds received from our Kickstarter will go towards purchasing the barrels in which to age our whiskey. The goal of this project is $40,000 For this first production run I need to buy 150 casks at $200 each. This comes to $34,000 and does not include Shipping to Ireland. Delivery of the casks comes to $1500. Rewards and fulfilment costs depending on how much we raise are roughly $2500. Kickstarter then charges a fee of 3-5% of the total raised roughly $2,000.
Casks $34000 +Delivery $1500 +Rewards $2500+ Fees $2000
Backers! Thank you! I wanted to be sure that we give you value for your contribution, so I've created a number of unique rewards for you, that you won't find anywhere else. If you have any questions about any of the rewards please contact me directly, I'm happy to clarify anything.
MORE ABOUT OUR LUXURY GUEST HOUSE ON THE WILD ATLANTIC WAY
We are lucky enough to have a ready made brand home in the guise of the Mc Guane family farm. The house featured in the video is nestled on the crest of a hill only 100 yards away from our planned warehouse and is not usually open to the public. We are offering keynote sponsors the opportunity to spend a week with 8 of their friends or family. The house is less than 20 minutes away from Doonbeg and Lahinch Golf Clubs. It is situated right on the stunning Wild Atlantic Way and close to The Burren region, surfing spots, deep sea fishing and everything that the Beautiful County Clare has to offer. You can even help PJ Mc Guane to milk the cows or watch him doing so! More photos of the House can be seen at the link below
Risks and challenges
Irish Whiskey is an exploding category and we are entering a market which is dominated by big players and multinationals. As a small player the biggest challenge right now is working through the licensing and permits related to alcohol production. I am well on my way to getting the various permits and authorisations needed but ultimately our warehouse will have to pass muster in the eyes of various licensing bodies. I have established good relationships now with some of the key governing organisations like the Revenue Commission and the local planning board and I'm confident we will be able to work together to get the permits I need. In terms of route to market and distribution for our whiskey this is the other key challenge, I'm simply calling on my 20 years of experience and contacts in the drinks industry and combining that with Hard Work on my part to guarantee a successful route to market.Learn about accountability on Kickstarter
- (30 days)