$2,533
pledged of 20.000 $ goal
13
backers
5days to go

All or nothing. This project will only be funded if it reaches its goal by Sat, July 21 2018 4:01 AM UTC +00:00.

Chainsaw BrandsBy Chainsaw Brands
First created
Chainsaw BrandsBy Chainsaw Brands
First created
$2,533
pledged of 20.000 $ goal
13
backers
5days to go

All or nothing. This project will only be funded if it reaches its goal by Sat, July 21 2018 4:01 AM UTC +00:00.

About

The ICON by Chainsaw is a fashion-forward dress shirt, business shirt, travel shirt, and casual shirt all-in-one. Built with performance fabric (with extended wear protection), and our proprietary "TRI-COLLAR" TECHNOLOGY,  the ICON is the only mens dress shirt specifically designed to adjust to your schedule. From early in the morning through late in the evening, the ICON is everything a mens dress shirt should be, and more! Designed by actor, businessman, & global traveler Ian Ziering. Crafted in two different sizings. 

Our goal is to deliver to you the most innovative and satisfying new dress shirt, possible. 

What is the Icon? 

The ICON by Chainsaw is specifically designed to better navigate the activities that make up your life and your work. From business, to travel, to dressing up, to casual wear, the ICON is the only dress shirt whose collar can actually be adjusted to move with your schedule, no matter where it takes you. You can also count on the ICON’s custom fabric to keep you sharp, fresh, and on point in any situation. There is no dress shirt more versatile and distinct than the Icon by Chainsaw.  

Icon Designer and Chief Innovation Officer, Ian Ziering
Icon Designer and Chief Innovation Officer, Ian Ziering

After a year of building out our initial shirt design, Chainsaw Brands Co-Founder Ian Ziering (Beverly Hills 92010, and Sharknado) took us back into the research and test lab. His vision and his passion to build the best dress shirt in the world helped take the ICON shirt design to a higher level.

From countless interviews and months of research, here is what we discovered.

1. Men transition from casual clothing to business, dress, and travel clothing as many as two-to-six times a day. 
2. Men would prefer to not to have to change shirts, carry extra shirts, and launder shirts, as much as they do. So do their wives, mothers, and girlfriends! 
3. Mens dress shirts are built in one dimension ie. fashion, dress, formal, etc.

Here are the solutions that we created to address these issues.

First, we crafted the most innovative shirt design, in years. For business, for dressing up, for traveling, and for casual wear there is nothing like the Icon's impressive design work. You can wear it tucked-in or out, as shown below. 

Second, and what truly differentiates this dress shirt from any other dress shirt in the market is THE ICON'S PROPRIETARY "TRI-COLLAR" TECHNOLOGY.  

THE ICON'S "TRI-COLLAR" TECHNOLOGY is built to make transitioning from day to night and from work to play effortless. From a full day at work, to a night out, and from a travel day on the move, to walking the dog. The ICON's collar can be adjusted in seconds. It always keeps you on point. Take a look...

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Third, our custom made fabric is the most versatile fabric that you can find.

For two years, we traveled the world in search of the most comfortable and flexible fabric available. Fabric that could move with your body from early in the morning to late in the evening. Fabric that could look as amazing at the end of the day, as when you started. We added some key fabric features like:

  • Customized high-tech performance fabric
  • Four-way stretch fabric 
  • Five Day anti-microbial treatment 
  • Moisture-wicking protection 
  • Low maintenance, machine washable fabric 
  • Hang Dry or, dry at low temperature for 10 minutes 

We took these designs and our fabrics to different manufacturers around the world, to test out their capabilities. We wanted a responsive and dedicated partner who would go the extra mile in service to our customers. 

The main reason why we decided to manufacture the ICON by Chainsaw in the United States, is that it will give us more oversight and quality control over this project. You can bet that we will deliver on time and in perfect condition. CHAINSAW BRANDS HAS BEEN MANUFACTURING SHIRTS SINCE 2014.

Proving the ICON Design Concept 

We are true innovators at heart. We originally wanted to develop the most versatile dress shirt that we could ever craft. The initial concept was to create something flexible, comfortable, and stylish. A shirt that could be worn either tucked-in or out. We kept on re-working this design plan until it became an actual product in early 2017. 

Ian started wearing our original ICON design on some of the biggest television programs in America. The reactions we received were great but we really felt like the design needed something more substantial to make it even more unique. Ian's feelings were that if we just kept pushing the limits, something special would come from it.

Most menswear companies design dress shirts or fashion shirts that begin and end with a suit and tie, or a pair of jeans--this became our starting point. We focused in on the collar and a shirt design that could adjust with your schedule. No matter where you were going day or night we wanted the ICON to be adjustable in seconds. With a very competent design team, we accomplished all of our goals and completed the ICON design this past winter. 

Chainsaw CEO- Mitchell Felton & Innovation Specialist Janet Seltzer
Chainsaw CEO- Mitchell Felton & Innovation Specialist Janet Seltzer

The rest is now history. The ICON by Chainsaw has been field-tested and it is ready for you to enjoy! It's perfect for the Summer and warm weather with it's moisture wicking, anti-microbial fabric. It's perfect year-round with it's comfortable fabric, versatile collar, and a touch of style. Regardless, of how or when you choose to wear one, the Icon by Chainsaw will always deliver maximum efficiency and value. 

From a stylish dress shirt...

To a comfortable business shirt...

From a non-wrinkle (in-flight) travel shirt...


To a light-weight casual shirt...

To a party night out shirt. The ICON always remains on point.  

From daytime wear...

To nighttime wear...

For work...

And, for play...

The Icon can adjust to any and every schedule change that you make.  

Why Kickstarter? 

When we joined Kickstarter, we felt like we were joining a community changing the world through innovation. We cannot think of a better place to introduce the most innovative new dress shirt in the world, than here on Kickstarter. 

Here are the details on how we can put an ICON by Chainsaw in your hands.

Follow these four simple steps...

1. SIZING The ICON by Chainsaw is being made available in two different sizings. We make it simple! Check out our Visual ID chart below.

  • A "Trim/Athletic/European Fit” model Left - One to two inches narrower in the chest. One to two inches narrower in the waist. If you are more muscular or have a low body fat count, this is your fit. 
  • A "Classic Fit" model Right - Slightly larger fit in the body for more comfort. Same great look and feel.    
  • Full Size chart below 

2. THE COLORS YOU WANT. 

Our shirts will be offered individually and in twin, triple, and quadruple packages.  Packages are being offered for July and August delivery.  Your "Reward" entitles you to the package described.  This includes the number of shirts, sizes, and colors. We will be reaching out to you for all the details. Just pick the package that you want! 

3. IS THIS FOR YOU? OR, SOMEONE ELSE? CONSIDER THIS OPTION... A "LIMITED EDITION" ICON by Chainsaw Launch Box Set 

We have included a special "Limited Edition" ICON by Chainsaw Launch Box Set which includes (1) ICON by Chainsaw dress shirt, this one-of-a-kind stamped and numbered ICON launch box, custom engraved chrome collar stays, and a hand signed and numbered "Limited Edition" Collectors tag, signed by our own Ian Ziering. 

4. MAKE THE COMMITMENT 
Take a look at our Rewards Page. There is something here for everyone. What started out as a mere concept could now become the most popular men's dress shirt on the planet, with your support. We sincerely hope that you commit to this project and that you enjoy the ICON by Chainsaw as much as we do. We really cannot wait to hear the stories that you create and the feedback that you will give to us. Your commitment will really help us to improve on future Icon offerings and new design introductions. Your commitment to our project is important to us. We will be reaching out to all commitments to insure sizing and color choices are perfect! Just pick the package that best suits your needs, and we will take care of the rest. Thanks for taking the time to get to know us. Have a great day or evening wherever you are. Get your saw on, right now! The Icon by Chainsaw.

Sincerely,

Ian and Mitchell 

Here are a few more images that say it better than we ever could... 

 White Icon in Limited Edition Gift Box....

The Icon by Chainsaw.  Available in sizes Small-XXL, right now! 

Risks and challenges

Risks and Challenges

Chainsaw Brands, our premium clothing division, is an internet based apparel and design company. Since 2014, we have designed and manufactured everything from ARCA crew shirts to women's dress shirts, and just about everything in between.

We are true innovators at heart. Our vision is to disrupt the clothing and apparel industry with cutting edge types of products like the ICON by Chainsaw. More importantly, we hope to improve our customer's lives for the better, and to leave the world a better place to live in.

As is any business certain risks are taken. As any good businessmen and women might try to do, we also try to narrow these risks to prevent negative outcomes. So, let's discuss our risks and challenges to better understand this project.

Material Risks and Challenges...

Our materials are the key ingredients to our project's success..literally! We use custom designed fabrics, components, and packaging materials which we have either sourced or ordered in advance. There is always a time risk in receiving materials within a certain time frame. Especially, materials produced overseas. Rest assured, we have these problems covered with alternate suppliers and resources, as a back-up. Materials for this specific project are either in stock, readily available, can be specially ordered, or, will be delivered within the given time-frames . All of the rest of the project's components are either in stock or readily available.

Production Risks and Challenges...

We have always believed that production of new materials is best left to experts in the field. That our time is best spent innovating and directing new projects and opportunities. We feel that proper alignment with our manufacturers is critical to our success. We actually go out and visit our manufacturers plants (on numerous occasions) to insure that all of designs and materials are produced correctly. In turn, this his helps us to insure that any production or manufacturing errors are minimized.

For the ICON by Chainsaw project, we have chosen a local U.S. based manufacturer. This manufacturing choice has provided us more control and direction over the production and manufacturing process. Even if our ICON by Chainsaw project should exceed our demands and expectations, we have back-up resources already in place. Since 2014, our goal has always been to deliver the best possible product at the most reasonable price. We cannot wait to hear all of your feedback and the stories you will be creating with our Icon by Chainsaw.

Fulfillment and Delivery Risks...

We have gone through several warehousing changes and fulfillment resources since our inception. These experiences have brought us to the smoothest delivery system imaginable. However, we cannot control the weather, and we cannot control the Mail or Fedex. Once our product is completed, packaged, and boxed, it is driven directly from our manufacturer to our nearby fulfillment and delivery facility. Our goal is always to provide a smooth, accurate, and manageable delivery to you in as many countries as possible.

For this offering, and In order to minimize all errors in delivery, we have negotiated a special low-cost flat rate delivery price within the U.S of $15, and an international flat rate delivery price of $45 for each international commitment. We hope that you feel that these prices are worth the accuracy and security of your delivery. It will also help us to create a delivery experience that you will both appreciate and enjoy.

Our plan is to start delivering your merchandise as soon as possible. Since a lot of our Fabric is in hand, and readily available, we can start delivering in late July. Other fabrics are being customized and will require a little more time. These packages will start to be delivered by mid-August. In time, for Back to School, Back to Work, and Fall holidays in North America, Europe, and Asia. It's also in time for the hot Summer season in South America, Australia, & South Africa.

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    Pledge $99 or more About $99

    One White ICON by Chainsaw Dress Shirt

    One white ICON by Chainsaw dress shirt. Available in sizes Small thru Extra Extra Large. Athletic/Trim Fit or American Classic Fit sizing.

    Includes:
    • White- Trim/Athletic Fit- Small
    • White - Trim/ Athletic - Medium
    • White - Trim/Athletic - Large
    • White - Trim/Athletic - Extra Large
    • White - Trim/ Athletic - Extra Extra Large
    • White - Classic - Small
    • White - Classic - Medium
    • White - Classic - Large
    • White - Classic - Extra Large
    • White- Classic- Extra Extra Large
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    Pledge $175 or more About $175

    Limited Edition ICON- White or Sky Blue

    One Limited Edition ICON by Chainsaw dress shirt in White or Sky Blue. Athletic/Trim Fit or American Classic Fit sizing. No shipping fees!

    - A specially designed Icon gift box
    - A set of our specially designed Icon by Chainsaw chrome engraved collar stays
    -A special Chainsaw Brands clothing tag numbered and hand signed by actor and ICON designer Ian Ziering.

    Includes:
    • White- Trim/Athletic Fit- Small
    • White -Trim/Athletic - Medium
    • White - Athletic Fit - Large
    • White - Trim/Athletic - Large
    • White - Trim/Athletic - Extra Large
    • White - Trim/ Athletic - Extra Extra Large
    • White - Classic - Small
    • White - Classic - Medium
    • White - Classic - Large
    • White - Classic - Extra Large
    • White- Classic- Extra Extra Large
    • Sky Blue - Trim/Athletic - Small
    • Sky Blue- Trim/Athletic - Medium
    • Sky Blue - Trim/Athletic - Large
    • Sky Blue - Trim/Athletic - Extra Large
    • Sky Blue - Trim/Athletic - Extra Extra Large
    • Sky Blue- Classic - Small
    • Sky Blue - Classic - Medium
    • Sky Blue - Classic - Large
    • Sky Blue- Classic - Extra Large
    • Skye Blue- Classic - Extra Extra Large
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    Pledge $197 or more About $197

    Two ICON by Chainsaw Dress Shirts

    Two ICON by Chainsaw dress shirts. Available in sizes Small thru Extra Large. Athletic/Trim Fit or American Classic Fit sizing. Available in four different color choices. Just add your color choices and sizings in notes.

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    Pledge $285 or more About $285

    Three ICON by Chainsaw Dress Shirts

    Three ICON by Chainsaw dress shirts. Available in sizes Small thru Extra Extra Large. Athletic/Trim Fit or American Classic Fit Sizing. Available in all four different color choices. ing. Available in four different color choices. We will be reaching out to all commitments to insure sizing and color choices.

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    Pledge $375 or more About $375

    Four ICON by Chainsaw Dress Shirts

    Four ICON by Chainsaw dress shirts. Available in sizes Small thru Extra Extra Large. Athletic/Trim Fit or American Classic Fit Sizing. Available in all four different color choices. ing. Available in four different color choices. We will be reaching out to all commitments to insure sizing and color choices are perfect!

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