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$2,903 pledged of $35,000 goal
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$2,903 pledged of $35,000 goal
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About

The Cereal Box, Inc. is unique café concept that focuses on serving just one beloved food – cereal and milk. The Cereal Box strives to be a regular treat destination for cereal lovers, both young and old. It’s more than just a bowl of cereal, it’s a trip down memory lane, taking you back to your childhood, when you were watching Saturday morning cartoons and crunching on your favorite breakfast treat. The Cereal Box will offer a wide variety of cereals, including the everyday American classics, limited throwback editions, and unique cereal imports from around the globe. Several different types of milk will be offered, including non-dairy offerings, along with cereal toppings such as fruit and candies, toaster pastries, coffee, juice, and tea. Specialty collectible toys, such as Kid Robot, Funko Pop, and Legos® will also be for sale. The Cereal Box hopes to tap into the existing market in Olde Town Arvada, Colorado, where a core group of repeat customers already visit and shop on a regular basis, as well as serve as a draw for the greater Denver metro area. Being a part of the community is important to The Cereal Box, Inc. The owners have a large network within the Arvada business community, and plan to create mutually beneficial marketing efforts, host community and charitable events, and give back to the local community.

Products and Services

The Cereal Box will offer its customers a large variety of both U.S. and international breakfast cereals, with a selection of different milks and toppings. The Cereal Box will also offer toaster pastries, coffee, tea, juice, and ready-made, to-go snacks and drinks. For customers that also enjoy the childhood nostalgia that cereal inspires, The Cereal Box will also sell unique collectible toys. The Cereal Box isn’t just a breakfast destination. The menu and experience are designed to offer customers a fun and nostalgic treat, similar to that of an ice cream or candy shop. This will be achieved by serving customers from a bar, behind which the cereal boxes will be displayed. Cereal and toppings, pastries, and drinks will be prepared by the employee and served to the customer. Toys will be displayed separately in a small display case. The menu offerings will be supplemented by free streaming cartoons and Wi-Fi access that customers can enjoy while inside the store.

The menu of The Cereal Box cafe will be built around the cereal offerings. Customers can select their cereal or blend of cereals, and add toppings such as fresh fruit, candies, or syrups. Pre-designed and named specialty cereal and topping combinations will be offered as well. Drinks such as coffee (including espresso-based drinks), tea, and juice can also be purchased. A variety of milks, such as whole, skim, soy, and almond will be offered for the cereal and coffee drinks as well. For those customers who don’t have time to dine in-store, orders can be served to-go, and there will be a case with ready-made snacks and drinks to pick up.

Mission Statement

At The Cereal Box, it’s always Saturday morning. We strive to create a fun, nostalgic environment where customers can relive their childhood again through a bowl of cereal or the purchase of a collectible toy. We will provide a family-friendly destination through great ambience, convenient location, friendly customer service, and products of consistently high quality.

The keys to success will be:

  • Store design that will be both visually attractive to customers, and designed for fast and efficient operations. 
  • Employee training to insure a fun and creative experience that helps increase the amount per customer transaction and drive repeat business.
  • Strong social marketing strategies aimed to maximize the emotional draw of the brand.
 
Company Locations and Facilities

The Cereal Box will be located at 5709 Olde Wadsworth Blvd in Olde Town Arvada, Colorado. We have secured a three-year lease with the option to renewal at the end of the initial term. This location is in a thriving historical commercial district with large amounts of vehicle and pedestrian traffic. 
The café’s open and clean interior design with playful logo and branding, streaming cartoons, and displayed cereal boxes will be in-line with the company's positioning as a fun, eclectic, and nostalgic place where people can relax and enjoy their treats. The clear window displays, through which passing traffic will be able to see customers enjoying their food, will be aimed to grab attention and drive additional customers. The ideal floor plan will include a serving bar and back counter, a seating area with room with seating for approximately 20, a kitchen, storage area, small back office, and one bathroom.


Target Market
The Cereal Box will appeal to wide target audience. Young parents who grew up in the 1980s and 1990s will relive the past through a bowl of cereal they enjoyed as a child but don’t frequently purchase for consumption at home anymore. Their children will enjoy trying new flavors and combinations as a treat that the don't experience everyday at home. Teens and young professionals can enjoy cereal as a snack at various times of the day.

Location

Olde Town Arvada - Arvada, Colorado
Olde Town Arvada
Olde Town Arvada
Current Store Location (pre-construction) and Build Concepts:
Store Front
Store Front

 

Concept 1
Concept 1

 

Concept 2
Concept 2

 

Concept 3
Concept 3
 
Floor Plan
Floor Plan


Donation Rewards

Cereal Box metallic sticker:

Sticker!
Sticker!

 Cereal Box metal pin:

subject to change
subject to change

Cereal Box Baseball Hat:

Baseball Hat
Baseball Hat

Limited edition Cereal Box Epic T-Shirt:

Limited edition Cereal Box Epic Hoodie:

Limited edition Cereal Box reusable Coffee Mug:

subject to change
subject to change

Coming Soon: FREE CEREAL FOR A YEAR!!* That's right. FREE cereal for an entire year and ALL THE GEAR!!

FREE CEREAL FOR A YEAR!
FREE CEREAL FOR A YEAR!

 

Risks and challenges

With (smart) big risk, comes big reward. As with most new businesses, high initial start-up costs are our biggest challenge.

The leap is big financial stretch for our young family, especially in the early months as our start up costs are very high and revenue has not started or stabilized yet.

Location: Our current location is fantastic. It's right in the heart of the historic Olde Town Arvada district. But with that high-demand location comes higher rents. Our financial models support and justify the cost, but upfront rent, insurance, and utilities costs before we are up and running must be covered. The great news is that the people of Arvada are excited about our venture and we expect to have great support from the community as well as the City of Arvada.

Vision: To be successful you have to look successful. Most start up businesses forget the importance of design and branding. We've hired a top local designer to make the Cereal Box a visually impressive destination location. This comes with a higher cost and this funding will help with the design, build out, and the expensive equipment required to meet health code and city requirements.

Our only option is to succeed. Doing so would be that much better with the support of the Kickstarter community.

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Questions about this project? Check out the FAQ

Support

  1. Reward no longer available

    Pledge $2 or more About $2.00

    Cereal Box Inc. Sticker

    Get a cool Cereal Box metallic sticker with your pledge.

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    Cereal Box Inc. Pin

    LIMITED TIME!

    One (1) Cereal Box Inc. Pin
    Plus, Cereal Box Sticker!

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    Bowl of Cereal Box!!

    LIMITED TIME!

    BOWL OF CEREAL!*
    Plus, Cereal Box Sticker!

    *Cereal includes one large Cereal Bowl, or one small Cereal Bowl Mix at The Cereal Box!

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    Pledge $15 or more About $15

    Bowl of Cereal Box!!

    LIMITED TIME!

    FREE BOWL OF CEREAL!*
    Plus, Cereal Box Sticker!

    *Free cereal includes one large Cereal Bowl, or one small Cereal Bowl Mix at The Cereal Box!

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    Bowl of Cereal Box and Pin!

    LIMITED TIME! BOWL OF CEREAL!*

    BONUS! One (1) Cereal Box Inc. Pin

    *Free cereal includes one large Cereal Bowl, or one small Cereal Bowl Mix at The Cereal Box!

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    Cereal Box Inc. Pin

    LIMITED TIME!

    One (1) Cereal Box Inc. Pin
    One (1) FREE BOWL OF CEREAL!*
    Plus, Cereal Box Sticker!

    *Free cereal includes one large Cereal Bowl, or one small Cereal Bowl Mix at The Cereal Box!

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    Cereal Box Inc. Pin

    Get a cool Cereal Box metallic pin with your pledge. How cool is that?

    Plus, one (1) Cereal Box sticker!

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    Cereal Box Inc. T-Shirt!

    One (1) Limited edition Cereal Box T-Shirt.

    Plus, Cereal Box sticker!

    Black T-shirt with Cereal Box logo on the front and Limited edition Cereal Box design by MichaelDee.com on the back.

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    Cereal Box Inc. Baseball Hat

    One (1) Cereal Box Cereal Box Baseball Hat.

    Plus, Cereal Box sticker!

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    Cereal Box Inc. LIMITED EDITION T-Shirt!

    LIMITED TIME!

    1. One (1) Limited edition Cereal Box T-Shirt.
    2. One (1) Free Bowl of Cereal*
    Plus, Cereal Box sticker!

    Black T-shirt with Cereal Box logo on the front and Limited edition Cereal Box design by MichaelDee.com on the back.

    *Free cereal includes one large Cereal Bowl, or one small Cereal Bowl Mix at The Cereal Box!

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    Cereal Box Inc. LIMITED Baseball Hat

    LIMITED TIME!

    1. One (1) Cereal Box Cereal Box Baseball Hat.
    2. One (1) Free Bowl of Cereal*
    Plus, Cereal Box sticker!

    *Free cereal includes one large Cereal Bowl, or one small Cereal Bowl Mix at The Cereal Box!

    Black hat with Cereal Box logo on the front. Look super cool in this slick hat.

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    Cereal Box Inc. LIMITED EDITION Hoodie!

    One (1) Limited edition Cereal Box Hoodie.
    Plus, Cereal Box sticker.

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    Cereal Box Inc. Coffee Mug

    Limited edition Cereal Box coffee mug.

    Cup and design subject to change. But it will be super cool.

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    Pledge $65 or more About $65

    Cereal Box Inc. LIMITED EDITION Hoodie!

    LIMITED TIME!

    1. One (1) Limited edition Cereal Box Hoodie.
    2. One (1) Free Bowl of Cereal*

    Plus, Cereal Box sticker!

    *Free cereal includes one large Cereal Bowl, or one small Cereal Bowl Mix at The Cereal Box!

    Super soft hoodie with Cereal Box logo on the front and Limited edition Cereal Box design by MichaelDee.com on the back.

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    Pledge $75 or more About $75

    Cereal Box Inc. Reusable Coffee Mug

    1. One (1) Limited edition Cereal Box Reusable Coffee Mug*
    2. One (1) Free Bowl of Cereal**

    Plus, Cereal Box Sticker and Pin!

    *Bring in Reusable Coffee Mug to The Cereal Box and redeem one (1) free coffee for 7 days.

    **Free cereal includes one large Cereal Bowl, or one small Cereal Bowl Mix at The Cereal Box!

    Cup and design subject to change. But it will be super cool.

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    Cereal Box Inc. T-Shirt and Baseball hat

    1. One (1) Limited edition Cereal Box T-Shirt.
    2. One (1) Cereal Box Baseball Hat
    3. One (1) Cereal Box Pin

    Plus, Sticker!

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    Cereal Box Inc. T-Shirt and Baseball hat

    1. One (1) Limited edition Cereal Box T-Shirt.
    2. One (1) Cereal Box Baseball Hat
    3. One (1) Cereal Box Pin

    Plus, Sticker!

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    Pledge $175 or more About $175

    LIMITED Cereal Box, Inc. The PARTY!!

    2 Tickets to The Cereal Box Founders' Private Pre-opening Party. For a limited time, you can be one of the first people to try The Cereal Box before we open.

    Party Package includes:

    - Two (2) Cereal Box Pins
    - Two (2) Cereal Box T-Shirts
    - Two (2) Cereal Box Baseball Hats
    - Sample our cereal mixes and milk shakes

    Plus, get stickers, and other cool door prizes!

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    Cereal Box Inc. 2 Pack!

    1. Two (2) Cereal Box Hats
    2. Two (2) Limited edition Cereal Box T-Shirts
    3. Two (2) Cereal Box Reusable Coffee Mugs*
    4. Two (2) Cereal Box Pins
    5. Two (2) Free Bowl of Cereal

    Plus, Two Cereal Box Sticker!

    *Bring in Reusable Coffee Mug to The Cereal Box and redeem one (1) free coffee for 7 days.

    **Free cereal includes one large Cereal Bowl, or one small Cereal Bowl Mix at The Cereal Box!

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    Cereal Box Inc. Package

    1. Cereal Box Pin

    2. Limited edition Cereal Box T-Shirt

    Black T-shirt with Cereal Box logo on the front and Limited edition Cereal Box design by MichaelDee dot com on the back.

    Please include size with pledge/ sizes run unisex
    S-M-L-XL-XXL

    3. Cereal Box Coffee Mug

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    Pledge $299 or more About $299

    Cereal Box Inc. 2XL Pack!

    FREE CEREAL AND COFFEE FOR A WEEK FOR TWO!!**

    Plus:
    1. Two (2) Cereal Box Hoodies
    2. Two (2) Limited edition Cereal Box T-Shirts
    3. Two (2)Cereal Box Reusable Coffee Mugs*
    4. Two (2) Cereal Box Baseball Hats
    5. Two (2) Cereal Box Pins

    Plus, Two Cereal Box Sticker!

    *Bring in Reusable Coffee Mug to The Cereal Box and redeem one (1) free coffee for 7 days per person.

    **Free cereal for a week (7 days) includes one Large Cereal Bowl, or one small Cereal Bowl Mix, per day at The Cereal Box per person! Non transferable.

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    Cereal Box Inc. Family Pack!

    1. Four (4) Free Bowls of Cereal**
    2. Four (4) Limited edition Cereal Box T-Shirt
    3. Four (4) Cereal Box Pin
    4. Two (2) Cereal Box Reusable Coffee Mug*

    Plus, Four (4) Cereal Box Sticker!

    *Bring in Reusable Coffee Mug to The Cereal Box and redeem one (1) free coffee for 7 days.

    **Free cereal includes one large Cereal Bowl, or one small Cereal Bowl, per person at The Cereal Box!

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    Cereal-sly?! Package Plus

    FREE CEREAL AND COFFEE FOR A MONTH!!**

    1. One (1) Cereal Box Sticker
    2. One (1) Cereal Box Pin
    3. One (1) Cereal Box Hat
    4. One (1) Limited edition Cereal Box T-Shirt.
    5. One (1) Cereal Box Reusable Coffee Mug*
    6. One (1) Cereal Box Hoodie
    6. One (1) Random Kid Robot or Funko Pop Figure

    *Bring in Reusable Coffee Mug to The Cereal Box and redeem one (1) free coffee per day for 30 Days. Non transferable.

    **Free cereal for 30 days includes one Large Cereal Bowl, or one small Cereal Bowl Mix per day at The Cereal Box! Non transferable.

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    Pledge $1,000 or more About $1,000

    Cereal-sly?! Package

    1. Cereal Box Sticker
    2. Cereal Box Pin
    3. Cereal Box Hat
    4. Limited edition Cereal Box T-Shirt.
    Please include size with pledge/ sizes run unisex
    S-M-L-XL-XXL

    5. Cereal Box Coffee Mug
    6. Random Kid Robot or Funko Pop Figure
    7. Box of your favorite cereal (USA)

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    Pledge $2,500 or more About $2,500

    FREE CEREAL FOR A YEAR!! 2XL Package

    FREE CEREAL FOR A YEAR!!*
    That's right. Pledge $5,000 or more and get FREE cereal for an entire year for two people and attend The Cereal Box founders private party.

    Plus, you'll get:
    1. Two (2) Cereal Box Sticker
    2. Two (2) Cereal Box Pin
    3. Two (2) Cereal Box Hat
    4. Two (2) Limited edition Cereal Box T-Shirt.
    5. Two (2) Cereal Box Reusable Coffee Mug
    6. Two (2) Cereal Box Logo Hoodie

    *Free cereal for a year includes one Large Cereal Bowl, or one small Cereal Bowl Mix, or one Large Milkshake or one Large Coffee per day when store is open. Not valid on non-business days. Redemption can be used by family household members but offer is limited to one redemption per day. Non-transferable. Offer valid for one full calendar year only and must be redeemed in person at the Cereal Box in Arvada, CO USA.

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    Pledge $5,000 or more About $5,000

    FREE CEREAL FOR A YEAR!! Family Pack!

    FAMILY FREE CEREAL FOR A YEAR!!*
    That's right. Pledge $10,000 or more and get FREE cereal for an entire year for a family of four and attend The Cereal Box founders private party.

    Plus, you'll get:
    1. Four (4) Cereal Box Sticker
    2. Four (4) Cereal Box Pin
    3. Four (4) Cereal Box Hat
    4. Four (4) Limited edition Cereal Box T-Shirt.
    5. Four (4) Cereal Box Reusable Coffee Mug
    6. Four (4) Cereal Box Logo Hoodie

    *Free cereal for a year includes one Large Cereal Bowl, or one small Cereal Bowl Mix, or one Large Milkshake or one Large Coffee per day when store is open. Not valid on non-business days. Redemption can be used by family household members but offer is limited to one redemption per day, per family member. Non-transferable. Offer valid for one full calendar year only and must be redeemed in person at the Cereal Box in Arvada, CO USA.

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Funding period

- (40 days)