Providing the Modern Indoor Vertical Urban Farmer with the Technology and Tools to Succeed.
Use this space to cheer the creator along, and talk to your fellow backers.
Have a question?
Jonny, if we were going to gain traction, we would have already gained it. I appreciate all the people who have backed our project by I'm realistic in that I do not anticipate at this point we will meet our goal. In fact, I'm pretty sure of it.
I went into this with extremely low expectations based on reviewing similar projects that had also failed on Kickstarter. I was considering doing an active PR campaign but we ended up deciding against it due to the costs.
Believe it or not, but I'm a successful business promoter. I have no doubts we can raise money through crowd funded equity. I have investors right now already willing to invest in the Company. The problem is crowd funded equity has not yet been made legal. That should change after the first of the year though.
The reality is we have nothing that we could offer from the project. That's why we knew there was a good chance our Kickstarter campaign would not succeed. The most successful projects engage and allow backers to participate, I totally understand this. There's just not much engaging one can do when you are making a plastic tray. That's the truth of it.
We thought we'd give Kickstarter a try, but we've pretty much already decided that the route we will need to take is private equity. Unfortunately, the private equity route means our open source ambitions will need to be shelved.
We have the interest from private equity.. we hoped we'd have the interest from the crowd. It's just the way it is.
With every pledge level other than the custumary $1token pledge explicitely marked with "Ships within the US only", your pitch for a product which is of much more immediate interest and potential short-term benefit in many other areas of the world, beit population dense Europe and Asia, the developing nations of South America and Africa, or the arid and barren Middle East, Australia and Siberia, seems a bit misdirected to me.
In terms of having an active and growing pool of backers who believe in your project, I can guarantee there are many ways to engage your audience, and there are quite a few interesting things you could communicate. Simply posting about an opportunity you had getting out to some Maker faires, DIY/Hacker spaces and other independent collectives, as well as Seedstock and other conferences, etc., where you could interact with people who would most likely either benefit directly from the Indoor Harvest, or be the catalysts to get the word out about it, would be a great update to let everyone know how hard at work you are while you watch the grass grow.
The most obvious and interesting post could actually be...wait for it...
LETTING POTENTIAL BACKERS WATCH THE GRASS GROW!!!
Not too long ago, two competing Kickstarter projects found fenominal success launching both of their nearly identical inventions simultaneously. Their products, the Astro and the Radian, are low-cost devices which allow creative photographers to make extraordinary time-lapsed movies with any existing equipment. Before them was another device appropriately named the Timelapse+, offering another similar solution, with somewhat more basic features, though just as effective in producing pleasing results.
On another front, an extremely innovative project got funded by over 10x what they were looking for quite recently, and it could be a wildely useful integration into the Indoor Harvest. The Public Lab DIY Spectrometry Kit would allow for a slew of innovative approaches to not only be experimented with, but logged, shared, analized, and further developed collaboratively in true a open-source nature.
There are so many ways to try to get this project up and running that rely on collaborating with other projects to each other's benefit, and so many other agriculture-oriented and creative story-tellers around here at Kickstarter who would be glad to help, since ith would give greater exposure to their efforts while helping a fellow creator. There's nothing wrong with having a Facebook presence, if that's what you're into...but that's not where your funders are.
Lars had it right both times.
hehe.. yes I understand numerous updates would work great for a creative project where people can follow the progress of the art being created, or the project itself. Plants sort of grow at their own pace, so it makes it a little difficult to update any progress lol..
R&D in horticulture is a rather mundane.. very boring.. lengthy process. It's pretty much like the phrase "Watching the grass grow".. literally.
We are wrapping up our Basil R&D now and are going to try out some Pineberry's. Before we can even germinate the seeds, we have to freeze them for a few weeks.
The problem for us is horticulture R&D and the fast moving world of social networking, where people have attention spans of about 5 minutes doesn't really mix well..
I imagine this is why projects like ours historically perform very poorly on Kickstarter. Like was mentioned in the interview with James Yee, if all we do is connect with a few passionate people interested in what we are doing we would feel the campaign a success anyway.
Kickstarter is a community of its own, and some (me at least) don't use Facebook, so it is well worth posting regular updates here. A project without Kickstarter updates is typically considered inactive, and thus less worth interacting with. For many, the action of pledging is an act of interaction and an expectation of receving something back throughout the campaign.
Just my 2 cents.
We give updates on Facebook pretty regularly and have been sharing all our R&D efforts there since inception. I'm going to be doing a PR soon which I'm hoping will help drive some traffic.
Hi! Found your project through James Yee's interview. I don't have all that much to give in terms of cash, but have posted about your project on Google+ where I'm also trying to get the attention of Abundance author Peter Diamandis. Aeroponics was mentioned in that book as an important technology for the future.
If I were you, I would have tried to contact Michael Laine from the Space Elevator kickstarter, as his was rather wildly succesful. If I can come with suggestions, then it is to see if there are other rewards you can provide that aren't very costly, come with updates on progress, technology and videos. Personally I find the space habitat link very interesting.