About this project
*Note: All funds raised via Kickstarter are allocated to costs of production, per Kickstarter rules. After the campaign, all orders will help fund a cause.
In running, like in life, the idea is to keep moving forward. Brands are making an impact in other areas. Shoes. Eyeglasses. Why not activewear? Is there a way to produce running gear in America, that makes less of an environmental impact – without breaking the bank? And can we do it all while also doing some good for the world?
By pledging to support Cause I Run, you can help us answer 'YES' to these questions! Though we're starting small, with a couple of versatile, 3-season staple pieces, we believe we'll make a big difference in the long run.
We've researched and tested materials, found a production facility in Massachusetts, and are all set and ready to hit the start button. But we need you to make that happen: We need to raise enough money to cover the costs of our fabrics, packaging, and labor costs to make Cause I Run a reality.
$5: THANK YOU
Thank you so much for your support!
$10: FOUNDING CONTRIBUTOR
Have your name listed on our "Founding Contributors" page on the Cause I Run website. You can say you knew us when!
$25: STICKER PACK + FOUNDING CONTRIBUTOR
Represent Cause I Run on your water bottle, computer, helmet, or wherever else you go with these stickers. Also get listed on our Founding Contributors page.
$44: KICKSTARTER EXCLUSIVE DUFFEL BAG
Represent Cause I Run at the gym or while traveling. Made from 50% recycled materials. Available during the campaign only! Also get listed on our Founding Contributors page.
$38: LOW-IMPACT SPORTS BRA:
Our low-impact racerback sports bra is perfect for yoga, walking, or other cross-training! Bra is lined with cups.
$48: RACERBACK TANK:
Our racerback tank in ice is perfect for spring, summer, or fall with arm warmers! Made with midweight, 100% recycled polyester. High-performance, wicking material – yet soft to the touch!
$88: CALF-LENGTH LEGGINGS:
Longer than capris, and shorter than full tights, these calf-length leggings are the perfect heavyweight running pants for warm to cool temps. Made with 86% RPET and 14% spandex, these leggings will hold up for the long run. The leggings are also treated with a natural odor-reducing property, chitosante.
$144: PRE-ORDER THE SET:
Running tank + calf-length leggings + low-impact sports bra. These three-season staples are versatile, comfortable, and made with care. XS-XL; mix and match sizes when we send you a survey to fulfill your order.
If you order the entire set during the first three weeks of the campaign, you'll get a discount:
In order to make Cause I Run come to life, we need to cover:
-The cost of purchasing materials: Recycled fabrics, tags, packaging
-The labor costs of producing a full run
Note: All funds raised via Kickstarter are allocated to costs of production, per Kickstarter rules. After the campaign, all orders will help fund a cause.
From the founder:
After our Kickstarter campaign, we'll launch our ecommerce store, where each purchase will include a built-in 10% donation to one of our charity partners. You'll get to choose which of the three organizations your purchase will benefit.
Because we value sustainability, we're choosing charities that make a lasting impact. We know there are many charities and nonprofits making an incredible difference for people around the world.
That said, we're focusing our impact in one area to start: Giving to organizations that benefit women and girls around the world. A cause close to my heart for my entire life, I believe that when women are able to succeed, the entire world is better off.
First up: Hope Through Health! This organization brings healthcare to underserved areas in Togo, with a focus on each community's unique needs. Employing women as community health workers, Hope Through Health provides a broad range of maternal and healthy child services. Stay tuned for more info on additional charity partners!
In the future, we'll develop a process to expand our impact to other areas, and we plan to bring you in on this. After all, we want to help you answer the question: "what moves you?"
THANK YOU! We cannot do this without you, and your support means everything! -Amanda
SPECIAL THANKS TO:
Danielle Myers for producing our video; Jon Cameron of Jon Cameron Photography for capturing excellent photos; Shannon Whitehead of Factory45, for the direction, resources, and assistance; to Michael Zaspel for designing our logo; And to my amazing family and friends for their continued support!
Risks and challenges
Starting a business is a marathon, not a sprint, and getting it right takes time. I've run and sweat and tested these pieces – but I am a first-time designer, so there is some risk involved. I'm hoping you'll take the first step with me, with the understanding that these products will get better and better over time.
I've spent months sourcing fabric, working with a pattern maker and finding the right production facility. I am confident in my production partners and suppliers, and believe that my entire supply chain is reliable; however, with any new venture, there is a risk that some unforeseen issue could arise. If obstacles do present themselves, I promise to remain open and transparent and do whatever I can to minimize any delays in production.Learn about accountability on Kickstarter
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