Funded! This project was successfully funded on November 29.

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This suspense story is a feature-length, 90-minute film filtered solely through Instagram.

What It Is 

DIVISION is the first feature-length film entirely filtered through Instagram. The movie begins as a fun examination of a couple’s daily routines and transforms into a mind-bending suspense inspired by local folklore from Traverse City, MI and the nearby Old Mission Peninsula.

What It’s About 

In short, a young man embarks on a journey to cure his girlfriend’s writer’s block. Chaos ensues sending them into questioning what is real and what isn’t. The real truth, or at least part of it, has been recorded by the couple and their friends. The title of the project comes from the road Division that runs parallel to the Commons. It was named such because it was considered to be the dividing line between the sane and clinically insane.

What The Film Will Look Like

BEFORE: This is a bit of B-roll that we've already recorded at one of our locations:

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AFTER: This is an example of what a section of the film will look like after it is run through Instagram:

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Why Instagram Video? 

1. THE CHALLENGE// It’s going to be a laborious post-production endeavor. To make a 90 minute film composed of only 15 second takes, it requires 360 mini-instagram films. In reality, DIVISION will be composed of over 1000+ Instagram videos strategically sewn together because not all takes will be the whole 15 second limit. That’s a whole lot of editors running our footage through Instagram and the team is excited for the challenge! 

2. THE FUN// Staying within the parameters of Instagram film is actually pretty neat. It requires you to get creative and think differently. It also forces you to shorten sequences and think within the box. It’s hip to be square. 

3. THE THEATRE EXPERIENCE// This medium makes for an unexpected movie-going experience. Instead of watching a wide-screen flick, you see the action through a square window. And sometimes multiple windows when a scene is shown through multiple perspectives at once. It’s a different way of doing things and we dig it! 

4. THE MYSTERY// Because Instagram feeds are composed and edited by the account holder, you may not always get the full picture of a character by what he or she shares on social media. This allows for some interesting silent spots within the film that the viewer will have to figure out on their own. 

5. THE EVERYDAY CREATOR// When Instagram rolled out video, they unleashed a tool that empowered everyday people to make their own videos easily and quickly with a professional touch. We love the tool and want to inspire other people to make their own films. Even if they are only 15 second horror stories.

6. IN SOME WAYS IT WILL EXPEDITE EDITING// Though it's a non-traditional way of color-grading, Instagram video provides instant filtering and styling of video. This will allow us to alter and enhance our video footage more quickly and efficiently.

What You'll Support

Your support makes this production even more magical and suspenseful. Funding we receive on Kickstarter will support sound equipment, sound design, talent and post-production film editors.

The Team Behind the Film 

Cat Muncey: Director/Writer, Owner of Novum Productions Cat formally studied and majored in English at U of M then applied her knack for story-telling in advertising. She began her career copywriting ads for Fortune 500 companies and evolved into creative directing commercials, viral videos, training tutorials, explainer videos and everything in between. 

Raquel Lauren Smith: Producer
Raquel attended Interlochen Arts Academy and later went on to study photography at the Academy of Art University. She grew up on Old Mission Peninsula where she frequently dined at Bowers Harbor Inn and encountered the famed ghost of Genevieve. While her background is primarily in the commercial arts industry, she is better known in some circles as a Bikram yogini and for having bubbles at the ready.

Daniel Velez: Senior Videographer
Daniel received his Bachelors of Arts degree at Columbia College Chicago in Film and Video in 2007. He has edited films from several genres, but specializes in narrative filmmaking. With a love of all things related to the craft, Daniel focuses on editing, sound design and producing. 

Rochelle Currier: Videographer Rochelle has 10 years of work experience with sound and 5 years of experience with video. Her experience in the multimedia realm includes work in the contracted production of short videos, music production, managing video/sound for live events, multi-camera studio work, and extensive experience in video/sound editing. 

Michael Southerton: Key Grip/IT & Development If there's a technical problem, Michael is to the rescue. He's our go-to for all things tech and we don't know what we'd do without him. Michael studied electronic imaging at Northern Michigan University and now resides in Traverse City. He enjoys drinks with umbrellas, long walks on the beach and quoting obscure lines from movies. 

Kate Shapkaroff: Production Manager/Social Media Kate keeps everyone on task and drives the charge in keeping our fans in the know with production details. Her experience is in national and international campaign strategy and execution, managing teams and keeping up on industry trends, changes and best practices. Because of her former experience marketing libations, she is also our in-house wine spirit animal. 

Emma Puppy: Mascot 
Rascally adventurer and outdoor enthusiast. She sometimes bites at white caps.

Our Rewards 

It’s going to pretty much take a village to make this happen and we are exhilarated to bring our community along with us on this adventure. Our rewards were specifically designed to make our supporters a part of the action. We hope to meet a lot of you, thank you in person and even shake your hand right on set.

Instagram iPhone case
Instagram iPhone case

 Many rewards will be composed of pictures taken on set.

Instagram art prints
Instagram art prints

Get your own framable photos captured during production in beautiful, Traverse City, MI.

Panini sandwiches served by the cast & crew
Panini sandwiches served by the cast & crew

Get your grilled nom-noms on and be personally thanked by those involved on the project.

Stars, photo bombs, clapboards & production journals...oh my!
Stars, photo bombs, clapboards & production journals...oh my!

Every backer (big and small) is personally thanked in our printed production journal.

Painting is pictured with pink text, but is also available in neutral!
Painting is pictured with pink text, but is also available in neutral!

Your Support Is Truly Appreciated! 

We feel truly fortunate to be able to create the movie we are making. And we are excited about all of people we get to connect with on this journey. Every dollar of support helps us make a more solid product so we do not have to sacrifice quality. Thank you for believing in us and being a part of making DIVISION happen. 

Every supporter will be thanked in the credits & in our printed production journal
Every supporter will be thanked in the credits & in our printed production journal

If we reach our goal, don't stop giving! We will add additional rewards for those who give beyond our goal. It will allow us to get even more post-production support. Plus, it will let us provide scary movie survival kits to our fans on opening night and invite you to be there for yourself!

Updates

ADDITIONS TO THE CAST & CREW

Ben Whiting joins the cast as David, the loving boyfriend who decides to start documenting his life with his girlfriend via Instagram. Ben has performed as everything from Mercutio in Romeo and Juliet to the title role in Robin Hood. He also received three critic's choice awards at the New York International Theatre Fringe Festival for his performance in "American Gypsy."

Katherine Dillingham joins the cast as Megan, our hip chick with writer's block. Katherine (Kate) is a founding member of Parallel 45, a Northern Michigan theatre company. Recently, she has had lead roles performing as Katherine in The Shrew and in other productions and music videos.

Ryan Tiderington joins the cast as the residential bad boy and the young couple's best friend. Ryan's professional experience includes being Henry Cavill's body double in Man of Steel and roles in Real Steal, Lost in the Future, Rumors of War, Salome and What's Wrong With Virginia.


Will Bangs: Composer

Will joined the DIVISION family after learning about our project on Kickstarter. (Crazy, huh?) He wrote Cat, she wrote back. Minds melded and the rest is history. Will is a composer, musician, teacher, writer and husband. One of his passions is composing soundtracks for film, television, radio and everyday life. His sound is inspired by Sigur Ros, Explosions in the Sky, The Album Leaf and John Fahey. This will be his second feature-length film. You can check out his work here: http://willbangs.com

Risks and challenges Learn about accountability on Kickstarter

We know that we've got an ambitious goal, swift timeline and we're embarking on unchartered territory by producing a feature-length Instagram film. We know we're nuts, but we like to think we're crazy like a fox.

The biggest risk we are facing is making sure we have adequate funds to support editing and sound design post-production. Most of the team comes from a fast-paced agency background that requires meeting quick deadlines and getting scrappy in a pinch. And we are willing to put in the hours, blood, sweat and tears needed to complete the project. I believe in us and if we are able to get additional support, we will easily be able to adhere to the timeline we've set forth.

Securing appropriate audio equipment is of utmost importance and we have already found options that are within our budget. We've also reached out to additional videography and sound experts that have interest in jumping in on the project to help once we are in post.

DIVISION is produced by Novum Productions, LLC, a small, independent startup in Traverse City, MI. The crew is willing to do what it takes to complete this film and we are immensely thankful to those who are supporting making this project the best version of what it can be.

http://novumproductions.com
http://divisionthemovie.com
https://www.facebook.com/divisionthemovie
http://instagram.com/divisionthemovie

FAQ

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    PRODUCTION DIARY// Thank you beautiful supporters! We are utterly grateful for your contribution and we are gifting you with an all-access pass to our movie-making adventure. You’ll be a part of the process from start to finish. You will get casting and production news as it happens, watch b-roll footage we upload daily and get all of the other details as our project unfolds.

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    DIGITAL FUN PACK// Not only will you get access to our production diary, you’ll also get screensavers and desktop wallpapers. We’ll also thank you in the credits of the movie and in our printed production notebook.

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    INSTAGRAM VIDEO ABOUT YOU// We will write a haiku about you and record a video of us singing it to a doll with your face or name on it. Yep, it’s pretty weird. But, who knows, maybe you’ll become a viral sensation overnight.* (*Going viral not guaranteed.) You'll get access to our Production Diary and score your own digital fun pack. And we'll also thank you in the credits and in our printed production notebook.

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    ART PRINTS// A set of 5 Instagram photos from the set. These will come on standard photo paper, delivered to your home and ready to be framed. You'll get access to our Production Diary and score your own digital fun pack. And we'll also thank you in the credits and in our printed production notebook.

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    CLAPBOARD// Get a slate marked up from production. The back will also be signed by the lead actors and actress. You'll get access to our Production Diary and score your own digital fun pack. And we'll also thank you in the credits and in our printed production notebook.

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    A DIGITAL DOWNLOAD OR DVD OF THE MOVIE// Once the movie has been released to a wide audience, you’ll get either a digital download or a copy of the DVD. You'll get access to our Production Diary and score your own digital fun pack. And we'll also thank you in the credits and in our printed production notebook.

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    SET VISIT// Watch for an hour as we film. No babies, dogs or noisy things allowed. Quiet on set! You will also get access to our Production Diary and your own digital fun pack. (This does not include transportation or scheduling conflicts, but we will do our best to make it work!) You will also get a digital download or dvd of the movie. Plus, you'll get access to our Production Diary and score your own digital fun pack. And we'll also thank you in the credits and in our printed production notebook.

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    GRAPHIC TEE// Supporters at this level will get their very own super-soft graphic tee. #Classic. You'll get access to our Production Diary and score your own digital fun pack. And we'll also thank you in the credits and in our printed production notebook.

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    BACKERS AFTER PARTY// The day after our shoot wraps you're invited to our crew's after party at Inside Out Gallery in Traverse City, Michigan. We'll have a Q & A session, snacks and you'll be personally thanked by the cast and crew as you arrive. You will also get a digital download or dvd of the movie. Plus, you'll get access to our Production Diary and score your own digital fun pack. And we'll also thank you in the credits and in our printed production notebook.

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    iPHONE CASE// You lucky folks will get a custom iPhone case adorned with an Instagram pic from filming. A likely reward for a movie filtered completely through Instagram on iPhones and iPads. You'll get access to our Production Diary and score your own digital fun pack. And we'll also thank you in the credits and in our printed production notebook.

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    AN EXTRA WITHOUT LINES// You will be in one of the locations that we are shooting. This could be a coffee shop, market, bar or you could be a runner out on the trails. You will be featured in the credits and, of course, you will get access to our Production Diary and your own digital fun pack. (This does not include transportation or scheduling conflicts, but we will do our best to make it work!) You'll get access to our Production Diary and score your own digital fun pack. And we'll also thank you in the credits and in our printed production notebook.

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    CONTEMPORARY SQUARE PAINTING// For our art enthusiasts, we are offering a square mixed media painting with the Munson quote, “Beauty is therapy”. You will also get a digital download or dvd of the movie. Plus, you'll get access to our Production Diary and score your own digital fun pack. And we'll also thank you in the credits and in our printed production notebook.

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    PRODUCTION NOTEBOOK// You will get a printed hard-cover, book documenting the making of DIVISION. This will be a great coffee-table piece as there will also be a page thanking you specifically for your support making the movie possible. You will also get a digital download or dvd of the movie. Plus, you'll get access to our Production Diary and score your own digital fun pack. And we'll also thank you in the credits.

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    AN EXTRA WITH A LINE// You might be a barista calling out a drink or a bartender taking an order. It’s all gold. You will be in the credits and get your 15 minutes of fame. (This does not include transportation or scheduling conflicts, but we will do our best to make it work!) You'll get access to our Production Diary and score your own digital fun pack. And we'll also thank you in the credits and in our printed production notebook.

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    ATTEND A SHOOT FOR THE DAY// Be our intern for the day. You can watch us tape and lend a hand where needed. You’ll get credited as a production assistant. (This does not include transportation or scheduling conflicts, but we will do our best to make it work!) You'll get access to our Production Diary and score your own digital fun pack. And we'll also thank you in the credits and in our printed production notebook.

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    PHOTOBOMB// You get to decide on a photo bomb. We aren’t joking. There’s a scene written specifically for something unexpected to happen and you get to name it. Mind you, we get final cut and this must be appropriate. Translation: This isn’t an NC-17 flick. (This does not include transportation or scheduling conflicts, but we will do our best to make it work!) You'll get access to our Production Diary and score your own digital fun pack. And we'll also thank you in the credits and in our printed production notebook.

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    A ROLE// Get ready to break a leg, because this reward will give you multiple speaking lines and a memorable part of the movie. You will be a local person that talks about regional folklore with our main characters and be credited as such in the film. (This does not include transportation or scheduling conflicts, but we will do our best to make it work!) You’ll also get the graphic tee, digital download or DVD of the movie, iPhone case, square painting, instagram art and printed production notebook with a page dedicated completely to you.

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    NAME A CHARACTER// We will let you name a character. It can’t be a name that isn’t totally common or difficult to pronounce, these are everyday people afterall! You will also be credited as an Assistant Writer. You’ll also get the graphic tee, digital download or DVD of the movie, iPhone case, square painting, instagram art and printed production notebook with a page dedicated completely to you.

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    VISUAL EFFECTS CREDIT// If you support us as this level, you will be credited as “Visual effects made possible by: YOUR NAME HERE.” It will be 5x the size of supporters at lower levels that will be credited in the movie. You’ll also get the graphic tee, digital download or DVD of the movie, iPhone case, square painting, instagram art and printed production notebook with ½ of a page dedicated completely to you.

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    GOURMET PANINI PARTY// We will come to your home in the Traverse City area and have a panini party for you and up to 50 of your closest friends. Some members of the cast and crew will be present and will serve you. If you are vegan, gluten-free or have any other allergies, we will accommodate accordingly. We’re flexible and will try to accommodate a date that works for you. We aren’t jerks. You’ll also get the graphic tee, digital download or DVD of the movie, iPhone case, square painting, instagram art and printed production notebook with a page dedicated completely to you. We will toast you in your honor at the party and you will be thanked dearly in the movie credits.

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    VIP ON SET// You can be with us anytime we film for as long as you like. We’re talking all-day, everyday. You will receive unlimited consumables including, coffee and chicken in a biscuit if you are present. Otherwise, we will skype you in and send you a care package of consumables. You’ll also get the graphic tee, digital download or DVD of the movie, iPhone case, square painting, instagram art and printed production notebook with a FULL SPREAD dedicated completely to you. (Reward does not include transportation, accommodations or scheduling conflicts.) And, naturally, you will be warmly and greatly thanked in person and in the credits.

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    CREDIT FOR SOUND DESIGN// Hey there big spender. I like your outfit. For your support you will be credited in this way, “Sound design made possible by: YOUR NAME HERE.” Your name will appear in 1000 point font. It will be bigger than the movie’s logo and the production house’s logo. You’ll also get a slew of other goodies (Graphic tee, digital download or DVD of the movie, iPhone case, square painting, instagram art and printed production notebook with a FULL SPREAD dedicated completely to you). Also, here is some added icing: We will name a star after you. And boom goes the dynamite!

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    WE’LL GIVE AWAY THE END OF THE MOVIE// Upon signing the appropriate legal documentation that requires you not to share the details of the final sequence of DIVISION, we will send you the final page of the script. You can not share this with anyone. You can’t share it with your significant other, your pets, your mother. Not anyone. Kapish? You’ll also get swagged up the wazoo. (Film credit and sincere appreciation for production, VIP status during shoots, a clapboard, a 15 second instagram video thanking you, Graphic tee, digital download or DVD of the movie, iPhone case, square painting, instagram art and printed production notebook with 2 FULL SPREADS dedicated completely to you). You will also get one of the nicest hand-written letters you’ve ever received. And that’s a guarantee.

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Funding period

- (30 days)