About this project
What It Is
DIVISION is the first feature-length film entirely filtered through Instagram. The movie begins as a fun examination of a couple’s daily routines and transforms into a mind-bending suspense inspired by local folklore from Traverse City, MI and the nearby Old Mission Peninsula.
What It’s About
In short, a young man embarks on a journey to cure his girlfriend’s writer’s block. Chaos ensues sending them into questioning what is real and what isn’t. The real truth, or at least part of it, has been recorded by the couple and their friends. The title of the project comes from the road Division that runs parallel to the Commons. It was named such because it was considered to be the dividing line between the sane and clinically insane.
What The Film Will Look Like
BEFORE: This is a bit of B-roll that we've already recorded at one of our locations:
AFTER: This is an example of what a section of the film will look like after it is run through Instagram:
Why Instagram Video?
1. THE CHALLENGE// It’s going to be a laborious post-production endeavor. To make a 90 minute film composed of only 15 second takes, it requires 360 mini-instagram films. In reality, DIVISION will be composed of over 1000+ Instagram videos strategically sewn together because not all takes will be the whole 15 second limit. That’s a whole lot of editors running our footage through Instagram and the team is excited for the challenge!
2. THE FUN// Staying within the parameters of Instagram film is actually pretty neat. It requires you to get creative and think differently. It also forces you to shorten sequences and think within the box. It’s hip to be square.
3. THE THEATRE EXPERIENCE// This medium makes for an unexpected movie-going experience. Instead of watching a wide-screen flick, you see the action through a square window. And sometimes multiple windows when a scene is shown through multiple perspectives at once. It’s a different way of doing things and we dig it!
4. THE MYSTERY// Because Instagram feeds are composed and edited by the account holder, you may not always get the full picture of a character by what he or she shares on social media. This allows for some interesting silent spots within the film that the viewer will have to figure out on their own.
5. THE EVERYDAY CREATOR// When Instagram rolled out video, they unleashed a tool that empowered everyday people to make their own videos easily and quickly with a professional touch. We love the tool and want to inspire other people to make their own films. Even if they are only 15 second horror stories.
6. IN SOME WAYS IT WILL EXPEDITE EDITING// Though it's a non-traditional way of color-grading, Instagram video provides instant filtering and styling of video. This will allow us to alter and enhance our video footage more quickly and efficiently.
What You'll Support
Your support makes this production even more magical and suspenseful. Funding we receive on Kickstarter will support sound equipment, sound design, talent and post-production film editors.
The Team Behind the Film
Cat Muncey: Director/Writer, Owner of Novum Productions Cat formally studied and majored in English at U of M then applied her knack for story-telling in advertising. She began her career copywriting ads for Fortune 500 companies and evolved into creative directing commercials, viral videos, training tutorials, explainer videos and everything in between.
Raquel Lauren Smith: Producer
Raquel attended Interlochen Arts Academy and later went on to study photography at the Academy of Art University. She grew up on Old Mission Peninsula where she frequently dined at Bowers Harbor Inn and encountered the famed ghost of Genevieve. While her background is primarily in the commercial arts industry, she is better known in some circles as a Bikram yogini and for having bubbles at the ready.
Daniel Velez: Senior Videographer
Daniel received his Bachelors of Arts degree at Columbia College Chicago in Film and Video in 2007. He has edited films from several genres, but specializes in narrative filmmaking. With a love of all things related to the craft, Daniel focuses on editing, sound design and producing.
Rochelle Currier: Videographer Rochelle has 10 years of work experience with sound and 5 years of experience with video. Her experience in the multimedia realm includes work in the contracted production of short videos, music production, managing video/sound for live events, multi-camera studio work, and extensive experience in video/sound editing.
Michael Southerton: Key Grip/IT & Development If there's a technical problem, Michael is to the rescue. He's our go-to for all things tech and we don't know what we'd do without him. Michael studied electronic imaging at Northern Michigan University and now resides in Traverse City. He enjoys drinks with umbrellas, long walks on the beach and quoting obscure lines from movies.
Kate Shapkaroff: Production Manager/Social Media Kate keeps everyone on task and drives the charge in keeping our fans in the know with production details. Her experience is in national and international campaign strategy and execution, managing teams and keeping up on industry trends, changes and best practices. Because of her former experience marketing libations, she is also our in-house wine spirit animal.
Emma Puppy: Mascot
Rascally adventurer and outdoor enthusiast. She sometimes bites at white caps.
It’s going to pretty much take a village to make this happen and we are exhilarated to bring our community along with us on this adventure. Our rewards were specifically designed to make our supporters a part of the action. We hope to meet a lot of you, thank you in person and even shake your hand right on set.
Many rewards will be composed of pictures taken on set.
Get your own framable photos captured during production in beautiful, Traverse City, MI.
Get your grilled nom-noms on and be personally thanked by those involved on the project.
Every backer (big and small) is personally thanked in our printed production journal.
Your Support Is Truly Appreciated!
We feel truly fortunate to be able to create the movie we are making. And we are excited about all of people we get to connect with on this journey. Every dollar of support helps us make a more solid product so we do not have to sacrifice quality. Thank you for believing in us and being a part of making DIVISION happen.
If we reach our goal, don't stop giving! We will add additional rewards for those who give beyond our goal. It will allow us to get even more post-production support. Plus, it will let us provide scary movie survival kits to our fans on opening night and invite you to be there for yourself!
ADDITIONS TO THE CAST & CREW
Ben Whiting joins the cast as David, the loving boyfriend who decides to start documenting his life with his girlfriend via Instagram. Ben has performed as everything from Mercutio in Romeo and Juliet to the title role in Robin Hood. He also received three critic's choice awards at the New York International Theatre Fringe Festival for his performance in "American Gypsy."
Katherine Dillingham joins the cast as Megan, our hip chick with writer's block. Katherine (Kate) is a founding member of Parallel 45, a Northern Michigan theatre company. Recently, she has had lead roles performing as Katherine in The Shrew and in other productions and music videos.
Ryan Tiderington joins the cast as the residential bad boy and the young couple's best friend. Ryan's professional experience includes being Henry Cavill's body double in Man of Steel and roles in Real Steal, Lost in the Future, Rumors of War, Salome and What's Wrong With Virginia.
Will Bangs: Composer
Will joined the DIVISION family after learning about our project on Kickstarter. (Crazy, huh?) He wrote Cat, she wrote back. Minds melded and the rest is history. Will is a composer, musician, teacher, writer and husband. One of his passions is composing soundtracks for film, television, radio and everyday life. His sound is inspired by Sigur Ros, Explosions in the Sky, The Album Leaf and John Fahey. This will be his second feature-length film. You can check out his work here: http://willbangs.com
Risks and challenges
We know that we've got an ambitious goal, swift timeline and we're embarking on unchartered territory by producing a feature-length Instagram film. We know we're nuts, but we like to think we're crazy like a fox.
The biggest risk we are facing is making sure we have adequate funds to support editing and sound design post-production. Most of the team comes from a fast-paced agency background that requires meeting quick deadlines and getting scrappy in a pinch. And we are willing to put in the hours, blood, sweat and tears needed to complete the project. I believe in us and if we are able to get additional support, we will easily be able to adhere to the timeline we've set forth.
Securing appropriate audio equipment is of utmost importance and we have already found options that are within our budget. We've also reached out to additional videography and sound experts that have interest in jumping in on the project to help once we are in post.
DIVISION is produced by Novum Productions, LLC, a small, independent startup in Traverse City, MI. The crew is willing to do what it takes to complete this film and we are immensely thankful to those who are supporting making this project the best version of what it can be.Learn about accountability on Kickstarter
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