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£2,587 pledged of £6,500 goal
backers
By Make Them Roar
£2,587 pledged of £6,500 goal
backers

About this project

WE HAVE A NEW REWARD FOR YOU: 

Many have asked us how to create your own Cat Caravan, so we have created a new pledge of £10 or more for those with some nifty DIY skills: get a PDF to build your own Cat Caravan.

Hello, we are Merle and Bettina.

We are passionate about animal welfare and living with pets. Under our domestic cats’ soft fur beats the heart of a lion and it is our job to create a stimulating home environment that allows them to follow their true nature. Especially in the big smoke.

A little over a year ago, we had an idea. Cats love cardboard boxes. To our cats a box is a secure space for undisturbed playing and napping. Tired of using shabby, old boxes we built them a cardboard den that encourages play and also looks neat in our home.

All mine! Roar's Teddington staking his claim.
All mine! Roar's Teddington staking his claim.

We spent a lot of time developing a design that is durable enough to allow for some rowdy feline play as we felt the market is lacking this. We also included two toys that can be stalked, pounced and chased when you’re not about.

The result is our cardboard Cat Caravan. We hope you like it:

  • Sturdy design using double wall board for rowdy play of up to

    three large cats

  • Two playing levels for jumping up and lying low

  • Plenty of peepholes for interactive play with you or their furry friends

  • Two cardboard toys included (bird and ball)

  • Replaceable scratch pad for the inside (as an optional extra, available March 2015)

  • Flat-folding for easy storage

  • No glue required to set-up the caravan

  • Made from 100% recycled cardboard and is 100% recyclable

  • Printed with water-based ink

  • Designed and produced in Britain

  • Dimensions (assembled): length 48cm, height 30 cm, width 32 cm

So far, we have invested in the design and initial prototyping. Die cutting and printing the graphics for our caravan from one large sheet of cardboard is costly. We have therefore decided to ask for your help of funding the initial production run. £6,500 will contribute a great deal to the manufacturing costs as well as the costs for producing your rewards.

In the event that we will receive more than our goal, we are planning to make the caravan available in additional colourways and would look into new design options.

On top of this, we are currently working on adding a replaceable scratch pad and have many more ideas to come. Our vision is to create a playhouse series with the same cardboard technology offering attractive designs for your home. Plus, we will work on new toys and already have a few concepts for novel cardboard treat dispensers that will appeal to your cats' hunting instincts.

If you and your family have a pet that would like a little caravanning, then please support our project.

Merle & Bettina

Product testing at its best - Roar's General Teddington and Mr Spats
Product testing at its best - Roar's General Teddington and Mr Spats

Risks and challenges

Apart from securing funding for the initial production run, our main challenge is to manufacture a premium quality product and deliver it in the timeframe that we have promised to our backers.

Although we do not see any direct risks there are always unplanned variables when manufacturing a product. To help minimise any potential dangers, we have worked with a British supplier who has the right experience for our project and will be able to deliver a high-quality Cat Caravan in the proposed timeframe.

This supplier has already helped us to create the first caravan prototype as well as the cardboard packaging. Together, we have developed and tested the prototype before showing it to our raucous cats. We have then revisited and modified the designs to arrive at the latest version, which we are all very happy with.

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  1. Select this reward

    Pledge £1 or more About $1.57

    Lots of good karma and many happy meows! We will email you surprise snap shots and regular project updates from Roar's resident cats, Spats and Teddington. Plus, your personal 'thank you' tweet on Roar. All, to make you smile.

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  2. Select this reward

    Pledge £10 or more About $16

    Make your own Cat Caravan! For only £10, we will give you a PDF file with the plans for a full size cut-out for the Cat Caravan. All you need is a sturdy piece of cardboard and some DIY skills.

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  3. Select this reward

    Pledge £15 or more About $24

    Roar letterpress art: a set of 8 handprinted A6 cards with matching envelopes, featuring the roaring cat graphic from our caravan. Exclusively designed with our friend Kara from Zittern Press they will be printed in 4 hand mixed oil-based colours on beautiful, uncoated and environmentally responsible card. Share the love!

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  4. Select this reward

    Pledge £25 or more About $39

    The real thing! Your original, early bird Cat Caravan will be one of the first caravans ever made. Printed in the red colourway you can see in the video, it ships flatpacked and comes with two toys. Happy campers!

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  5. Select this reward

    Pledge £50 or more About $78

    Your cats' personalised Cat Caravan also ships flatpacked and comes with two toys. We will handprint the name of your cat onto the caravan, making sure the dog knows whose playbox this is! Plus, you'll receive our beautiful set of 8 handprinted cards with envelopes. So exciting!

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  6. Select this reward

    Pledge £100 or more About $157

    Your cats' personalised Cat Caravan and two toys. The caravan will be fitted with a luxurious, handmade and washable faux-fur cushion in a colour of your choice. You'll also receive two sets of our letterpress art cards (8 handprinted cards per set) with matching envelopes. How plush!

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Funding period

- (52 days)