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$1,692 pledged of $9,500 goal
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All or nothing. This project will only be funded if it reaches its goal by .

By Cheryl Lupa Glover
$1,692 pledged of $9,500 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About this project

Cat Cafe Mad
Cat Cafe Mad

 

 http://www.catcafemad.com   

Facebook: www.facebook.com/catcafemad

Cat Café Mad is a  cat café located on Monroe Street, near downtown Madison, Wisconsin. We have been open for a year and want to open a non-profit cattery and a cafe to support our cats.

Kittens At Cat Cafe Mad during Kitten Day
Kittens At Cat Cafe Mad during Kitten Day

 

There are usually about 20 cats at all times, with six of them being permanent resident cats and the others are fosters who are adoptable. It is a unique place to go for a cup of coffee, and to hang out with cats as well as cat lovers. People come to play games, do homework, meet new people, come to fun events and, of course, to cuddle with cats. With our expansion, we will be building a wall to completely separate the new café and the cat area. This wall will have a full set of windows to see through to either side. City health codes require full separation between animals and food preparation, which is the reason we currently have self-serve drinks and no food. For the sake of simplicity we will call the side with the cats the cattery. The goal is for the new cafe to support the cattery. This supports both the fosters and our permanent resident cats. 

Cat Cafe Mad: Home to fosters
Cat Cafe Mad: Home to fosters

 

All of our cats come from local shelters, and most of them are at the café temporarily, as a foster home. We work with Community Cat of Whitewater, WI, to bring in cats that will be comfortable in the café. These cats of all ages and personalities thrive in our community. They are all looking for permanent homes! With the expansion, we will have slight changes in the cattery. We are going to separate the café and cat area with a wall, but also separate them by turning the cattery into a nonprofit. This will mean that we can allow people to come in to volunteer, and spend more time with our cats. Once the cattery turns nonprofit we will also be able to accept donations from the community to help with the fosters care.

As great as the café is, it's still a foreign concept to many. Most who visit are walking by and looking for a good cup of coffee and a place to hang out. However, many are disappointed when they find out that we have self-serve coffee and no food. We are looking to enhance the customer experience by providing quality drinks and freshly baked goods. In doing so, we can serve people who are not looking to go into the cattery, but are fine with grabbing a drink for the road, or just looking at the cats through our window wall. Making a purchase from the café area will also reduce admission to the cattery. This also helps our cats have an additional layer of protection since some of them are quite the escape artists!

Cat Cafe Mad: Home to fosters
Cat Cafe Mad: Home to fosters

 

We will build the wall with windows. We'll need to set up the cafe with a coffee grinder, espresso machines, commercial mixers, refrigerated bakery shelves, tables, chairs, etc. We will need to install working water as well to meet city health standards.

Expansion Model
Expansion Model

 

So we've set target and stretch goals:

  • $9,890 Bring water in the cafe (hot and cold). Build a wall with small windows. Serve baked goods & great, real coffee drinks
  • $24,000 Larger windows & crepes. Serve crepes for breakfast, lunch and dessert. Vegan & build your own.  Buy new furniture (instead of reusing the cattery's scratched up tables), full kitchen appliances.  
  • $30,000 , TV set for viewing the cattery in the cafe, an ice machine and a large bay window in the wall. Sealed tunnel for the cats to visit the front window.
  • $50,000 Move closer to campus downtown
  • $100,000 We'd love 2 more: New Jersey & Florida

Goal 1: $9,890 Wouldn't you like to sit by the window and watch the kitties as you enjoy your drink? To do this, we'll build a wall with one window (to see the cattery while you eat). We'll  be able to serve hot freshly ground coffee, and cappuccino. We'll be able to put a refrigerator and the sinks to go with our new water source. We will get supplied fresh baked goods from a local bakery in Madison.We know our customers and our cats deserve a cleaner space and hot water to wash their hands. We have to use bottled water as our store doesn't have water. The money will be used to install piping and running water.  The water set up is mandatory by the health department to open a cafe.

Chocolate Cappuccino at Cat Cafe Mad
Chocolate Cappuccino at Cat Cafe Mad

Stretch Goal 2: $24,000 Come in and smell the crepes as they grill. Sit and have your uniquely blended cafe drink or one of our fresh fruit smoothies with a great dessert crepe. Have a breakfast crepe on a Sunday morning and a dessert crepe to share. We will build out the kitchen with a full sized refrigerator & crepe grills. Watch the kitties as you eat from the large glass window. Take your drink and go play in the cattery. We will also build the wall with a large bay window with ledges so the cats can come say hello

 At this point we will open the coffee shop: espresso, cappuccino, frappes, kitty named drinks, pastries, crepes for breakfast, lunch and dessert. Our customers will enjoy hot/cold whipped drinks and genuine French crepes, vegan gluten free savory crepes and even a "choose your own crepe" menu item.

Banana Split Crepes
Banana Split Crepes

Stretch Goal 3: $30,000 Enjoy crepes, a pastry from our display case, and a frozen drink while you watch cats from our large bay window and the cat tunnel.  We will open our non-profit, and install a TV monitor in the cafe side. We want people to be able to watch the kitties through the TV. We already have webcams set up! We'll have a great pastry display case of your new favorite goodies. We'll be able to improve the menu with our new ice machine. Don't forget our crepes but also enjoy them with a wide variety of fresh fruit and vegetable smoothies. Also, you'll be able to enjoy watching the kitties inside the sealed plexiglass tunnel when they visit the front window.

Breakfast & Lunch Crepes: Vegan Too
Breakfast & Lunch Crepes: Vegan Too

 

Stretch Goal 4: $50,000 Move to State Street or closer to campus: Right in the center of town, we'll be walking distance from the University of Wisconsin and directly in the heart of the city. It will have all the previous goals incorporated. It will be a full service crêperie and coffee shop with a huge area for the cats to play and hang out with humans. We'll have parties, relaxation, and cuddling with your favorite cats! We've found a place, please don't let it get away!!!

Stretch Goal 5: $100,000  We will open our next Cat Cafe in New Jersey or Florida. The new location will be a sister clone of Cat Cafe Mad. Let's expand the help we provide to the cats and local communities! Membership in one cafe will count in the others also.

 Goal One: Bring water into the store from floor below.  Completely build the wall to the Health Department specifications; build the kitchen: fixtures for barista coffee, frappes, pastries, etc.

Target Goal: Wall, Water & Cafe
Target Goal: Wall, Water & Cafe

 

                 
Cat Lovers
Cat Lovers

 All Backers over $20 will be invited to a free Backers Night before we break ground for the wall. Backers over $75 will be invited to a pre-open special in the cafe. Free coffee drinks and crepe samples will be served.  All Backers will receive opening day discounts.

          
Crazy Cats & Lovers
Crazy Cats & Lovers

 

        
Rock Star Royalty
Rock Star Royalty

 

        
It's About the Cats
It's About the Cats

 

The Cat's Bag: Complete Merchandise Package
The Cat's Bag: Complete Merchandise Package

Merchandising Package $250: Includes Bag, T-Shirt, Mug,  Cap & Pen 

King & Queen of Cats
King & Queen of Cats

 

 Add On Instructions: To Add a Add-On to your pledge:

1) Press the "Manage Your Pledge" button 

2) Increase your pledge in the "Pledge Amount" by the dollar total of add-ons you want. 

3) After the campaign is over, you will receive a survey where you will be able to tell us which add-ons you want to receive.

Shirts and Shirts
Shirts and Shirts

 

                        
In the Bag
In the Bag

 

 

T Shirt Add On: $25.00
T Shirt Add On: $25.00

 

T Shirt Add On: Youth : $20.00
T Shirt Add On: Youth : $20.00

 

 

Add On Mug: $25.00
Add On Mug: $25.00

 

 

Carry Bag $15.00
Carry Bag $15.00

 

    
Computer Back Pack: $100.00
Computer Back Pack: $100.00

 

Every Little Bit Helps: Add-on Pen $6.00
Every Little Bit Helps: Add-on Pen $6.00

 

Risks and challenges

We want to make sure everyone gets the full service experience at Cat Cafe Mad. When we started, we could only afford to do self-service coffee and drink service because health restrictions do not allow for cats to be in an area where drinks are made. Now that we have become established, we are taking 1/3 of our space and converting it into a separate coffee shop - there will be a wall with windows dividing the space from the larger cat area. This allows us to provide everyone with full service drinks and small baked goods or crepes. The food would have to stay in the shop area, but the drinks could be taken back into the cat room and enjoyed in the company of our friendly kitties. We will require lids on all drinks taken into the cattery.

We are taking a risk investing in this change to our layout, but this is how other successful cat cafes around the US are operating. We want you, the customers, to get the full cat cafe experience. We also think separating the cat area will make the cats feel safer and prevent escapes out the front door. We don't want to lose a cat like when we lost one of our cats for awhile! One downside is there will no longer be cats in our front windows. Our solution to that will be to put a TV screen showing video of the back room in the front window.

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    Pledge $5 or more About $5

    I Love Cats

    Every little bit helps.
    No Reward, but a huge Thank You

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    Cat Lover

    Free soda, ice tea or water and sticker at the Cattery

    Includes:
    • Free Sticker or
    • Post card of our Princess & Spunky kickstarter art or
    • Receive our digital art of Princess & Spunky. Post as you wish!
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    Library Cat: The Cat Tender by Drapkin

    "The Cat Tender," a new novel by Martin Drapkin about a 27-year-old woman, Maggie Mullen, in Madison, Wisconsin, who takes care of cats in their homes when their owners are away

    ISBN number is 978-1-4575-4776-8 Martin is donating "The Cat Tender" to the campaign.

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    Prince & Princess Cat Lovers

    When we open the coffee shop side, come in for one of our fabulous brews or frappes. Or come in and play with our kitties. Also your picture on our website.

    Includes:
    • Free barista drink: at Cafe Mad or 1 free entry
    • Cat Cafe Mad Pen
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    Cat T: Our special design Tshirt

    Our orginal design Tshirt made especially for our Kickstarter campaign. It's a drawing of two of our cats. You gotta Love this.

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    Kitty Name or 2 free entry

    Name a Kitten from Community Cat or Enter the cattery twice or bring a friend to Cat Cafe Mad Plus Free soft drink at the cattery.

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    Rock Star Royalty

    Make your KITTY FAMOUS

    Is your cat the next grumpy cat, Maru or Lil Bub? Does your cat rock? Let's give your cat the recognition it deserves. Send us a cute or quirky photo of your cat and we will frame it in our cafe for everyone to see. Limited Number Available.

    Includes:
    • Wall of Recognition You'll be listed on our adoption wall
    • Rock Star Kitty: Make your cat's picture famous in our cafe
    • Certificate of Kickstarters Star Supporter
    • Name a Kitten: Choose any name for a kitten.
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    Princess/Prince of Cats

    When we open, we'll have barista coffee and frappes. Name a Kitty drink after your favorite kitty. Whether it's a memorial to a cat, an honour to a fur baby or just your favorite Cat Cafe Mad cat, choose our Menu name. Or choose 4 free entrance to the cattery.

    Includes:
    • Name a drink at the cafe
    • Four free entry to Cat Cafe Mad
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    Ride a Cat Tail: Business Reward

    One time ad on our 4600+ likes on Facebook, twitter & instagram. Majority of these are local Madison, Wisconsin facebook users.

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    Rescue Cat 1 Month Free or Adoption Fee

    Free adoption fee from Community Cat with a pledge of $150. OR Choose a month of free entry + one of our Tshirts or 1 Barista drink. Or if you are out of state: our Special T shirt & Mug. Community cat is donating this to our cause.

    Includes:
    • Free cat adoption fee from Community Cat or
    • One month free entry to Cat Cafe Mad & a TShirt or
    • Special Kickstarters Coffee Cup and Tshirt
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    Purr Out: 3 Month Membership

    Three months subscription to Cat Cafe Mad. Includes unlimited entry and soft drink during open hours. Or give as a gift or donate.

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    Meow Out Business Reward

    Your business name, address, website link on our ever popular website and facebook page with a picture.

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    Cat's Bag: Merchandise Package

    You'll receive our special kickstarters cup, Tshirt, bag, pen, sticker, mug and cap plus mention on our website.

    Includes:
    • Special Kickstarters Coffee Cup and Tshirt
    • Special Kickstarters Design with duo Cats Baseball Cap
    • Special Kickstarters Canvas Carry Bag
    • Cat Cafe Mad Pen
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    Royal Cat:Free Membership for 6 Months

    Six months subscription to Cat Cafe Mad. Includes unlimited entry and soft drink during open hours. Or give as a gift or donate.

    Includes:
    • 1 Free adult unlimited entry for 6 months: + 1 barista coffee. OR
    • Merchandise Package: Tshirt, Mug, Cap, Bag, Pen
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    Cats Clowder: Family entry for 6 Months

    Free entry for a family up to 5: two adults and up to three children. Unlimited entry for 6 months.

    Includes:
    • Free entry to the cattery for your family for six months.
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    Cat's Meow: Endorsement Supplier Reward

    We'll become the user of your brand or supply store for a full year. You'll be on our website with a link. Picture and full endorsement on website and in store. Can be cat related or cafe related. * management determines compatibility of supplier.

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    Nine Lives: 9 month member,Tshirt & Mug

    Enjoy 9 months free entry to the cattery receive our special Kickstarters Tshirt & Mug.

    Includes:
    • Nine Months Membership: 9 Lives to spend with Kitties
    • Merchandise Package: Tshirt, Mug, Cap, Bag, Pen
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    12 Lives: 12 months member, Tshirt & Mug

    Enjoy 12 months free entry to the cattery receive our special Kickstarters Tshirt & Mug, bag and complete merchandise package.

    Includes:
    • Merchandise Package: Tshirt, Mug, Cap, Bag, Pen
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    Queen of Cats : Lifetime Membership

    Lifetime Membership to Cat Cafe Mad. Be a sponsor for unlimited visits.

    Includes:
    • Wall of Recognition You'll be listed on our adoption wall
    • Merchandise Package: Tshirt, Mug, Cap, Bag, Pen
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    King of Cats: Computer Backpack with Art

    Out beautiful computer backpack made for our kickstarters supporters. Plus a certificate of support and listed as a star contributor on our adoption wall. The complete merchandise package of all products.

    Includes:
    • Special Kickstarters Coffee Cup and Tshirt
    • Name a Kitten: Choose any name for a kitten.
    • Certificate of Kickstarters Star Supporter
    • Wall of Recognition You'll be listed on our adoption wall
    • Name a drink at the cafe
    • Special Kickstarters Design with duo Cats Baseball Cap
    • Special Kickstarters Canvas Carry Bag
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    Crazy Cat: High Quality Print

    Print of an original painting of one of our cats by Maggie Szpot, our resident artist. Maggie has been painting one Saturday a month at Cat Cafe Mad. She has donated this non-framed print (5" x7") of her original color exploding style of our Princess. There's only 1, so get this reward quickly.

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    Crazy Cat: colorful 1 of a kind painting

    Original painting of one of our cats by Maggie Szpot, our resident artist. Maggie has been painting one Saturday a month at Cat Cafe Mad. She has donated this museum wrapped original painting (4" x4") of her original color exploding style of our Princess. There's only 1, so get this reward quickly.

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