This project will only be funded if it reaches its goal by Sun, February 17 2019 3:02 AM UTC +00:00.
Did you know that cat feces (litter boxes) could cause a pregnant women to have a miscarriage, or have a stillborn infant or create birth defects? When Toni got pregnant, her and her husband Vernes couldn’t imagine having to give up their cat for 9 months. Desperate to avoid toxoplasmosis, they found a self-cleaning cat box online. However, it did not work as expected. It had design flaws, and needed several modifications to function properly. Frustrated and desperate, Vernes created his own version, and called it “Catboxpro” which allowed them to keep their cat, and have a safe pregnancy.
Catboxpro saves the average cat owner 12 hours per year by doing the chore for you. Speaking of savings, with just 50 fl. oz. of water used per cycle, it's the most economical water-saving litter box on the market.
Catboxpro measures just 5 inches in height. Sifts, resets bed and flushes all in just 30 Seconds! Best of all, it's truly a reliable, quality appliance. This kind of automatic is not just better but it's quicker. Your time is very precious, do literally anything else, but don't waste it cleaning the litter box.
With the Catboxpro, you can use any flushable litter. It does not even have to be clumping litter. It only needs to absorb liquid very similar to sand. The Rotary Disk Sifter requires only a minimum amount of clumping action to work.
The best part about the Catboxpro is that you don't need to buy chipped cartridges that stop the litterbox from working unless replacements are regularly purchased. Additionally, there's no need to buy plastic litter, fragrances, trays, chemicals, liners, bags all you need is flushable litter.
How it's Different From the Rest
1) Faster speeds equal less smell in your house. Catboxpro is very fast, in just 30 seconds all cat waste is gone! That's a new world record in the litter box industry! That's as fast as using a toilet.
2) Flush > Store. Flushing smelly cat waste is safer, reduces smell time, and best of all there is no dealing directly with smelly litter for you later.
3) Reliable. Engineered to be dependable and do the job right! There should be no need to babysit a litter box.
4) Size - Today's litter boxes are huge. Some reach 30 inches high. Catboxpro is only 5 inches tall, some simple litter trays are the same size, yet the Catboxpro is fully automatic.
5) No clumping agent. Catboxpro litter does not require clumping agents to be added. Fewer chemicals for your cat to spread around the house.
It took 4 years to create the Catboxpro! Our first task was to create a fully functional prototype. We did it! We 3d-printed and laser-cut all parts in our garage, investing a total of $20,000 to make the prototype. We worked with a local engineering firm on the design. Our old design was bulky and needed 5 motors. With just a simple paper drawing, we reconfigured the Catboxpro to run on just 1 motor with the same impact. The new prototype was reprinted using new laser-cut and 3d-printed parts.
In August 2017 we entered into a Shark Tank-like tv show called the Fast-Track Challange sponsored by our county. We were one of the 4 finalists picked to present at the Savage City Hall. Six months later, we shot the Kickstarter video at home and presented the Catboxpro on Kickstarter.
We work on the Catboxpro nearly every day, polishing our campaign, staying in touch with the people who want to be able to own a Catboxpro and always improving.
- Voltage: 220V|110V
- Motor: Faulhaber 10RPM
- Dimensions: Height: 5" (12.7cm) Width: 14" (35.5cm) Length: 24" (60.9cm)
- Water Usage: 10fl/Flush (295ml/Flush);
- Flushes per Cycle: 1-10 (User Defined, Default: 5)
- Litter Max Depth: 2.5" (6.3cm)
Our Market and Industry
The market for the Catboxpro consists of:
- First time dads who want their wife and baby to be safe.
- Friends and family looking for a perfect baby shower gift.
- Early adopters who want the best new gadgets for their pets.
- People who HATE scooping stinky cat litter from a filthy cat box.
As parents, Vernes and Toni learned early on about the dangers of toxoplasmosis not only to Toni, but to their child as well. We know that we are not the only parents who want trouble free pregnancies to result in safe and healthy children. That is why we believe pregnant cat lovers and dads everywhere will be will be interested in purchasing this product. Plus, Catboxpro doesn't smell, and once you buy it you do not need to purchase replacement cleaner for it to function. We project that within 2 years of acquiring the necessary funding, we could capture 30-50% of the existing market share from the only other authentically automatic flushing litter box on the market, and here is why:
- From 2018-2022, the global automatic self-cleaning cat litter box market is expected to grow over 7% during the forecast period. (Technavio Market Research)
- Globally, cat ownership has steadily increased over the years. (Business Wire)
- The average household expenditure on pets has increased from 37% in 2014 to 44% in 2015. (U.S. Bureau of Labor Statistics)
- In 2014 Americans spent $58 Billion on their pets, and $70 Billion in 2017. Of which, $15 Billion was spent on pet supplies (National Pet Owners Survey)
- The Center for Disease Control (CDC) has identified toxoplasmosis as one of the most neglected parasitic infections.
- More than 60 million people have been chronically infected with toxoplasma gondii. (CDC)
- Since 2007 the US fertility rate has declined, but there are still over 3 Million babies born each year. (LA Times and US Baby Center)
- Despite the continuing decline in birth rates, in 2011 the global baby care products market expenditures were $44.7 Billion, and in 2016 that rose to $66.8 Billion. (Forbes)
- Today 68% of all adults own pets and 23% of all adults own cats. Of all men that own pets 21% own cats. Among the demographics females own more cats than males. The highest percentage of cat owners are affluent, are between the ages of 30-39 and live in suburban areas.
- The top 2 countries with the highest cat ownership are Russia and the United States.
- In 2017 the total number of cats owned as a pet in the United States amounted to about 95.6 million. In the same year, some 68 percent of all U.S. households owned at least one pet.
What Makes Our Team Special
The team consists of husband and wife duo: Vernes Velagic and Toni Wheeler. Vernes handles the back-of-the-house aspects of the company and built all prototypes himself, utilizing his degree in architecture. Toni handles all front-of-the-house operations including marketing and accounting with a degree in accounting.
- Vernes earned a dual Bachelor's Degree in Architecture and German from the University of Minnesota, Twin Cities.
- Having lived in Frankfurt Germany, as well as Livno Bosnia/Herzegovina he speaks three languages.
- Working as a translator, he has been self-employed for many years and supplemented his income selling various items online.
- Being self-taught in electronics, laser cutters, and 3D printers inspired his work on Catboxpro.
- Toni earned a Bachelor's Degree in Accounting from Missouri Western State University located in St. Joseph, Missouri.
- She has had multiple corporate positions within Winfield, its parent company Land O'Lakes, and also Ecolab. During her five years in those positions she managed over 500 accounts, and coordinated multiple international seminars and events.
- She is currently a stay-at-home mom to her 2-year-old daughter.
Vernes will be responsible for all of the back-of-the-house operations: inventory, manufacturing, logistics, and design. Toni will manage the front-of-house: accounting, customer interactions, and all marketing. As equal owners, both Toni and Vernes make all final decisions together.
Risks and challenges
At this time, Catboxpro is a working prototype. It has been beta tested, but it is not currently on the market. We have 2 provisional patents on the unique interior parts of the Catboxpro and plan to apply for full patents in the near future. Our goal is to mass produce, so we can decrease the manufacturing price, which will magnify the profit. A complete rollout on the Catboxpro will occur when the right funding partner is acquired. If we do not get the funding acquired, we cannot produce Catboxpro.Learn about accountability on Kickstarter