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A feminist filmmaker follows the Men's Rights Movement and begins to question her own beliefs. A comprehensive look at Gender Politics. Read more

1,937
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$160,106
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A feminist filmmaker follows the Men's Rights Movement and begins to question her own beliefs. A comprehensive look at Gender Politics.

Cassie Jaye
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Cassie Jaye

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About this project

UPDATE: STRETCH GOAL #2 -$175,000!

We did it! We reached our first stretch goal of $114,000 and we will now be able to achieve an Oscar-qualifying theatrical release that will ensure that this film can be seen by the masses!

But why stop there? What else can we do with more? The $97,000 initial goal was always the bare bones budget we needed in order to complete this film. What if we could make a professional quality film and not have to apologize for it being anything less? 

If we could reach $175,000 we could raise the quality of the entire film so that it would no longer be a ‘low-budget documentary’, but a professional quality production. Reaching this goal will also open more doors for this film in that it can’t be as easily written off and ignored. Let’s go from low-quality to no apologies!

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What we’re doing. 

We’re here on Kickstarter trying to raise finishing funds for our feature documentary “The Red Pill”. We’re all done filming, we have well over 100 hours of captivating footage, we can see the final film in our mind’s eye; however, we just don’t have the funding to get to that finish line, so we need your help!

Why we’re doing it. 

This film was born out of Cassie Jaye’s curiosity to meet the Men’s Rights Activists, but what she didn’t expect was to be taken on a life-altering journey where she would never see the world the same way again. The original “why” was “why not?”, but the “why” became: because we have to share this incredible journey!

Cassie Jaye at the National Coalition For Men headquarters, filming "The Red Pill"
Cassie Jaye at the National Coalition For Men headquarters, filming "The Red Pill"

What is the film about / what’s the story / what’s the angle? 

This film follows Cassie Jaye, a self-proclaimed feminist, as she stumbles down the rabbit hole into the mysterious world of the Men’s Rights Movement. The film takes you on her exact journey, in chronological order of the characters she meets and events she attends, while also documenting her own transformation through ‘video diaries’. From meeting men's rights activists (MRAs) and hearing their personal stories, to feminist rebuttals, to very personal quarrels between the filmmaker and interview subjects, this film is a roller-coaster ride through the current day ‘Gender War’. 

"The Red Pill" poster artwork by Isabel Talsma
"The Red Pill" poster artwork by Isabel Talsma

What is the money going towards? 

We need to raise $97,000 in order to complete post-production on this film, and sadly, if we don’t reach our goal, then we won’t be able to complete this film at all. We have to raise at least $97,000 in order to cover production insurance, editing expenses, archival footage licensing fees, video animation, film scoring, sound editing and mixing, color correction, music licensing, and mastering for final exhibition. We strongly believe in this film and the impact it can have, but only if this film is completed and done professionally can it reach the audiences we need to reach. As you can maybe tell from the sneak preview video, this is a loaded topic for an hour and a half long film, and in order to honor the depth and importance of these issues, and to pack as much punch into this film as we can, we have to fine tune and perfect every moment that is included in this film until every second is utilized to its fullest potential. In our opinion, this film cannot be made any other way. We have the footage, we have the story, and we have the connections to the film industry pros to complete this film for wide release, we just need the funding.

Cassie Jaye overseeing a sound mix session at Skywalker Sound for her film "The Right to Love"
Cassie Jaye overseeing a sound mix session at Skywalker Sound for her film "The Right to Love"

About the Filmmaker: 

Cassie Jaye founded Jaye Bird Productions in 2008, which has since produced a collection of documentary films that have been praised for being thought-provoking, entertaining and respectful in representing multiple competing views within the film. Jaye is known for tackling complex and often controversial subject matters. Jaye’s most notable films are the award winning feature documentaries “Daddy I Do” (which examined the Abstinence-Only Movement versus Comprehensive Sex Education) and “The Right to Love: An American Family” (which followed one family’s activism fighting for same-sex marriage rights). Both films showed that Jaye’s interview style is to allow people to share their views honestly, openly and candidly while letting the audience make their own opinion.

Cassie Jaye filming a documentary in Swaziland
Cassie Jaye filming a documentary in Swaziland

Risks and challenges

Every documentary film production comes with a slew of challenges, and the making of "The Red Pill" is no different. Well, actually it is different in that it has had far more challenges than the average documentary film, but we've been able to overcome these constant challenges, setbacks, and obstacles because we so strongly believe in the importance of this film's story getting out to the masses. That's what keeps us going. If we reach our Kickstarter goal, then the biggest challenge will be completing this film in time to premiere it by Fall 2016, before the U.S. Presidential Election. We don't want to sacrifice the quality of this film by having a tight deadline, but we also understand the need to get it out as soon as possible to start creating change.
We plan to reach this deadline by being diligent and efficient with our time and having our team work full time on this project, which this funding will finally allow us to do.

Learn about accountability on Kickstarter

FAQ

  • There have been many speculations about this film’s intentions, but we at Jaye Bird Productions would like to set the record straight about what this film is and what this film isn’t. This film is NOT propaganda. This film is NOT trying to promote one way of thinking. And this film is NOT a “hit piece” (where a film’s motive is to take down or “expose” someone or some group). Here is what this film IS: this film is an explorative documentary. The viewer is lead down the rabbit hole of gender politics by a young feminist who is curious about the Men’s Rights Movement and is willing to listen and wants to understand everything they have to say. Nothing filmed was scripted. Every interview and every ‘video diary’ that the filmmaker made was authentic, unscripted, and organic. The purpose of the filmmaker’s video diaries is NOT to tell the audience what to believe but to show the audience the struggle, the journey and the transformation the filmmaker went through.

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  • You will have to wait to see the feature film to know the conclusion that the filmmaker comes to, but what we can tell you is that the filmmaker does come to a conclusion; however, it doesn’t mean that the filmmaker’s conclusion will be the viewers’ conclusion.

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  • This sneak preview video is meant to tease, it is not meant to give away the entire story. This sneak preview video is really just scratching the surface. The feature film will go much deeper into specific gender topics while getting to know characters along the journey. Once you see the feature film, you will know who each person being interviewed is, you will know their personal stories and their involvement in Gender Politics and you will also know how they impacted the filmmaker’s journey. What we don’t show much of in this sneak preview video are the specific gender issues we explore in the film, as well as all of the drama that happens between the filmmaker, the subjects, and the subjects between themselves.

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  • We know the option of not caring is much simpler. With so many issues in the world, so much suffering, and so many ‘call to action’ campaigns, why should you care about a film exploring Men’s Rights? We at Jaye Bird Productions believe in listening to all sides and challenging popular beliefs in order to understand what is holding our culture back from true gender equality. The information you will hear in The Red Pill movie is not information you will hear in mainstream media. What you choose to take away from this film is up to you, but we believe in freedom of speech and that censorship holds back progress.

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  • We know that crowd-funding campaigns feel awkward and uncomfortable to promote, but if you look at it as purchasing the film pre-sale, then it’s like you’re putting your name on the waiting list to see this film as soon as it’s released (or even before it's released). Also, because this is a Kickstarter campaign, if we don’t make our goal, then the film isn’t made and no money exchanges hands. It’s a big risk for us to do an all-or-nothing crowd-funding campaign, but we chose to do it this way because we know we cannot make this film without a minimum of raising $97,000. If we raised less than $97,000, then that would help fund a few expenses but it still wouldn’t mean that we could complete this film. We only want to accept your contributions knowing that we can take this film to the finish line.

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  • This film’s future is in your hands. Whether your support is in financially contributing to this campaign (every dollar counts!) or in sharing this campaign with all of your social networks (online and in person), you have the power to help us reach our funding goal so that we can finally complete this film and share it with the world.

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Rewards

  1. Select this reward

    Pledge $1 or more
    About $1.00 USD

    110 backers

    I Believe in Freedom of Speech!

    Consider this a virtual high-five! You believe in what we’re doing and we send you our deepest gratitude.

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  2. Select this reward

    Pledge $10 or more
    About $10 USD

    143 backers

    I Believe in Respecting All Sides!

    You will receive the above reward +
    Exclusive backer updates throughout the production.

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  3. Select this reward

    Pledge $25 or more
    About $25 USD

    1,015 backers

    I Believe in Gender Equality!

    All of the above rewards +
    An exclusive pre-release digital download of the full film! Get it before everyone else does! Offer only available through this Kickstarter Campaign.

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  4. Select this reward

    Pledge $50 or more
    About $50 USD

    243 backers

    I Believe There Needs to be a Gender Revolution!

    All of the above rewards +
    The pre-released digital download of the film plus a physical DVD of the film once it is released.

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  5. Select this reward

    Pledge $100 or more
    About $100 USD

    239 backers

    I Believe in Educating People with Accurate Information!

    All of the above rewards +
    Your name in the ending credits of the film! That’s right, see your name on the silver screen!

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  6. Select this reward

    Pledge $250 or more
    About $250 USD

    48 backers

    I Believe in Critical Thinking!

    All of the above rewards +
    An exclusive behind-the-scenes video of the “Making of The Red Pill.” This is a film created just for you, our Kickstarter backers!

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  7. Select this reward

    Pledge $500 or more
    About $500 USD

    21 backers Limited (129 left of 150)

    I Believe in Supporting Balanced Documentaries!

    All of the above rewards +
    An exclusive limited edition gift package, which includes: an 11”x17” movie poster with a handwritten thank you message from the director, a signed DVD, and an original The Red Pill movie t-shirt!

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  8. Select this reward

    Pledge $1,000 or more
    About $1,000 USD

    11 backers

    I Believe Everyone Should Have a Voice!

    All of the above rewards +
    The license to host a screening of The Red Pill documentary in your hometown with the option to charge ticket sales (if you choose to do so) and keep all of the profits. This is a great opportunity to ensure the film screens in your town!

    (Fine print: filmmaker and backers have to agree on the screening date in order to avoid conflicts with premiere dates)

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  9. Select this reward

    Pledge $5,000 or more
    About $5,000 USD

    1 backer

    I Believe in Defining and Protecting Human Rights!

    All of the above rewards +
    Two VIP tickets to the World Premiere event and After Party. Walk the red carpet and party with the filmmakers!
    (Travel and accommodations not included)

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  10. All gone!

    Pledge $10,000
    About $10,000 USD

    5 backers All gone!

    I Believe This Film Will Make a Difference!

    All of the above rewards +
    An Associate Producer credit! You will have your name in the opening and closing credits of the film, you will get complimentary tickets to all screening events, and you will share in any awards or accolades we may receive for the film. You will officially be a part of The Red Pill team! (You also may decline the title of Associate Producer or gift the title to someone else if you’d prefer to be anonymous)

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