UPDATE (2/24): THANK YOU!
You helped us exceed our fundraising goal. We can't thank you enough. We look forward to making BREWCONOMY with you all!
UPDATE (2/19): We've met our goal!
Wow! Thank you all for helping us meet the $10,000 goal! This means we will actually receive the funds pledged to help make BREWCONOMY. It means so much to all of us. Thank you!
Since we have a few days left on the campaign, we added a new backer level of $65. It's named LAST CALL since this is the final stretch of the campaign. This level includes everything at the $50 level PLUS a t-shirt. So if you've contributed $50, adding just $15 more will get you a t-shirt!
Remember, all funds raised through this campaign will go towards making BREWCONOMY. So any funds above our goal will still get poured into the making of the film. Please keep spreading the word in these final few days of the campaign!
UPDATE (2/17): T-shirt mock-up
Check out the t-shirts! We're so excited about them! Remember, these mock-ups might look slightly different than the final product you'll receive.
UPDATE (2/14/2014): Pint glass mock-up
Here is a mock-up of our exclusive BREWCONOMY backer pint glass! Show that you're a proud supporter of NC beer when you drink from your BREWCONOMY pint glass. We haven't ordered these yet so please bear in mind the one you receive may look slightly different.
UPDATE (2/11/14): Reward mock-ups
We've been working hard on the mock-ups of rewards you'll receive! These are not the official, final version of the rewards but they're very close. We hope you like them as much as we do. Below is the official BREWCONOMY bottle opener. Keep it handy so you can open your bottled craft beer with ease.
UPDATE (2/7/14): NEW REWARD LEVEL: $75
We're now offering a copy of North Carolina Craft Beer & Breweries signed by author and brewer Erik Lars Myers! Read more about the new reward level in Update #6 here.
WHAT IS BREWCONOMY?
Brewconomy is an independent documentary film about the craft beer movement in North Carolina. The film explores the industry's positive impact on the state's agriculture, economy, and community. So even if you don't like beer, you'll like watching this documentary.
The Rise of Craft Brewing
The craft brewing industry is booming nationwide. The number of breweries in the U.S. is the highest since prohibition, according to the Brewers Association. It's a sign that consumer habits are changing: people are switching from a watered-down, mass-produced product to flavor-rich, local craft beer.
North Carolina, once considered a beer wasteland, has changed dramatically in the past 10 years. There are now more than 80 breweries operating in the state, according to the NC Brewers Guild. The beer culture in North Carolina is changing and it's having a significant, positive impact.
Craft Brewing Impact
The impact of craft brewing in North Carolina is far-reaching, and it extends well beyond what's in a pint glass. According to the Beer Institute, beer means a lot to North Carolina:
- Total economic impact: $7,129,998,200
- Industry-related jobs: 65,800
- Total tax contribution: $1,454,418,400
- Brewers and beer wholesalers: 165
There are other benefits, too. The culture of craft brewing is focused on the triple bottom line: people, planet, and profits. This means that many of these businesses have high standards for creating a quality product, healthy work-life balance for employees, sustainable / eco-friendly business processes, and keeping dollars local. The craft beer industry is filled with passionate, motivated entrepreneurs who are committed to their community.
WHO IS IN THE FILM?
People that represent the N.C. craft brewing industry, economy, and agriculture will be featured in the film. Since we're beer nerds, it's been a lot of fun to spend time hearing such great stories. We feel pretty lucky to bring you interviews with such interesting people.
Here's a short list of who's in the film:
- Mike Birling, Durham Bulls
- Daniel Bradford and Julie Anne Johnson, All About Beer Magazine
- Patrik and Kristie Nystedt, Raleigh Brewing
- Sean Lilly Wilson, Fullsteam
- Stacy Wilson, Echoview Farm
- Oscar Wong and Leah Wong Ashburn, Highland Brewing
WHEN WILL THE FILM BE FINISHED?
Like brewers dedicated to making a quality beer, we're dedicated to making a quality film. Since we're still in production, we'll be shooting in locations statewide for the next few months. Then we'll move into post-production: editing, mixing sound, correcting color. We have a lot of work ahead of us.
The film will be finished and ready to share by summer 2015.
Shane Johnston and Camden Watts are the producers. They met at Ignite Durham in 2011, where Shane gave a presentation titled "From Tobacco Road to Hops Haven". The after party was held at Fullsteam Brewery, where Shane and Camden talked about making a documentary on the subject. This film has been in the works ever since.
Camden Watts, Producer-Director
Independent filmmaker Camden Watts has a huge heart for stories about her home state of North Carolina. She has worked on many independent films since graduating from Meredith College, including her directorial debut, Abandoned Allies, which premiered at IMAX at Marbles in Raleigh, N.C., in 2012. Learn more about Camden at brewconomy.com or camdenwatts.com.
Shane Johnston, Producer
Shane Johnston has been a home brewer and marketing leader for more than 20 years. When his job brought him to North Carolina in 2005, he was disappointed to find one brewpub in the Triangle. He's very happy that things have changed drastically since then. Learn more about Shane at brewconomy.com.
Filmmaking is a lot like brewing when it comes to collaboration. A great team of passionate people can create a beautiful, memorable experience. There are a lot of talented people helping make and share this film. Learn more about the entire team at brewconomy.com.
Kickstarter is an ideal way to launch a project like Brewconomy. Not only does it provide a way to fund the filmmaking efforts, it also helps build a community of people invested in the project's success. Many people who are passionate about craft beer already stay connected online. We want to connect with this passionate audience while the film is still in production, so crowdfunding through Kickstarter makes perfect sense.
HOW WILL FUNDS BE USED
Rest assured, the money you contribute will be used wisely. Funds raised through this campaign will cover production costs. In other words, you're helping us film everything. We're asking for enough to cover equipment rentals, production meetings, travel expenses (fuel, food for crew, accommodations), and talent. But there are a lot of costs to cover after we finish film.
Help us exceed the fundraising goal and we'll keep making Brewconomy better. We promise to put all of that extra cash towards post-production, marketing, and distribution. We want the film to be great but we also want people to be able to see it!
Risks and challenges
Making a film is a lot like making a delicious, flavorful beer. It often takes time, energy, and hard labor. Sometimes it may not go as planned.
But we've been working on this film for over a year and everyone we've met has been incredibly supportive, enthusiastic, and willing to share. We also have a team of talented, passionate people helping make the film -- led by people that are committed to seeing a quality film finished no matter what. These things make us confident that this film will be a success despite any risks and challenges that might lie ahead.
You'll experience all of the trials and triumphs with us. Every step of the way. That's the beauty of Kickstarter.Learn about accountability on Kickstarter
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