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The Brooklyn Bridge, re-imagined as if constructed entirely with type. Letterpress printed, limited edition (1,500 copies).
The Brooklyn Bridge, re-imagined as if constructed entirely with type. Letterpress printed, limited edition (1,500 copies).
The Brooklyn Bridge, re-imagined as if constructed entirely with type. Letterpress printed, limited edition (1,500 copies).
587 backers pledged $64,597 to help bring this project to life.

About this project

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The Brooklyn Bridge in Letterpress Type

$64,597

587

UPDATE: Stretch goal! Let's surpass $60,000 and I'll include a behind-the-scenes booklet for every backer at $80 or more.

Hello there! My name is Cameron, and I re-imagine buildings and structures as if designed entirely with type, such as the Roman Colosseum and the Salt Lake Temple. These are sold as letterpress printed posters, and I've been fortunate to ship hundreds of copies to friends in more than 30 countries.

Three years ago, I convinced myself to visit Brooklyn for the first time to study one of the world's most stunning bridges. I immediately fell in love.

The Journey

Trust me, I didn't intend for this project to take three years. But I don't re-imagine structures without an intense amount of research. Several trips to the bridge for photography and filming. A thorough reading of David McCulloch's "The Great Bridge", a 562-page tome on the history of the bridge and the major players of the period. An exhaustive search for typefaces that were designed or in use during its construction from 1869 to 1883. And so forth.

At last, I settled on the following photo, which allowed me to capture the entire bridge while showing the beautiful details of the stone, wire, and Gothic arches:

During one of several trips to the bridge, I captured this photo. Eventually it became the blueprint for the artwork.
During one of several trips to the bridge, I captured this photo. Eventually it became the blueprint for the artwork.

The Artwork

The completed piece will be letterpress printed by Bryce Knudson of Bjørn Press in Provo, Utah, United States. And that's where you come in.

Assuming we can pull it off, because everything fits so tightly, the artwork will be printed with two colors instead of one. Bryce has printed my first two pieces, and if anyone can pull it off, it's Bryce. He's as nuts about details as I am.

The final artwork will be 24"×16", printed on Crane Lettra Pearl.

Press colors for this piece will be carefully selected to match the granite and limestone used to construct the bridge. Yeah, I actually took a Pantone book on the bridge to get color samples. Crazy, right?

The artwork is designed in Illustrator, and it's incredibly tedious. Some sections can be copied and pasted, but 70-80% of the characters you see in the artwork are positioned, sized, and rotated one by one. I generally can do only an hour at a time, as my eyes (and brain) go bonkers if I stretch it out any longer.

Here's a screencast of me at work, sped up rapidly:

Here are a few close-ups from the artwork:

 And, because people often ask if I hide things in the artwork, I've hidden a metric ton of stuff in this one: 

John Roebling's name, hidden in the artwork.
John Roebling's name, hidden in the artwork.
The last names of those who died during construction of the bridge are also hidden throughout the artwork. Here you can see the names of Burns, Donahue, and Johnston.
The last names of those who died during construction of the bridge are also hidden throughout the artwork. Here you can see the names of Burns, Donahue, and Johnston.
Some of my favorite locations in Brooklyn are also embedded in the artwork. Here you can see One Girl Cookies, Bien Cuit, and Nu Hotel.
Some of my favorite locations in Brooklyn are also embedded in the artwork. Here you can see One Girl Cookies, Bien Cuit, and Nu Hotel.

Rewards

Back this project at $80 or more and you'll receive one of the first copies of this limited-edition artwork. Only 1,500 copies will be printed. 

Your copy of this artwork is protected with a 1mm polyethylene bag, rolled, and shipped in a 6"×24" heavy-duty Kraft tube. Please note: If your order is shipping to Europe, especially the UK, you may be required to pay customs fees to retrieve your poster.

For those who aren't prepared to purchase a poster just yet, please consider backing this project at the $10 level. I'll send you a thank you card printed on the same paper as the poster, individually signed.

Letterpress Printing

In a nutshell, letterpress-printed pieces are a thing of beauty. The artwork is transferred to a polymer (or metal) plate, and the paper is pressed into the inked plate. The texture is palpable, as seen in my Salt Lake Temple artwork: 

Letterpress detail in the Salt Lake Temple poster.
Letterpress detail in the Salt Lake Temple poster.

Will it arrive in time for Christmas?

That's my hope, and I think it's very possible if the project is successfully funded.

Thank You

Danke. Honestly. This has been a wonderful journey, albeit arduous at times. Your appreciation of this artwork means everything to me.

Risks and challenges

Because I've not yet done a two-color piece, it is unknown how the press will react to the tight registration of the artwork. However, I've consulted with Bryce Knudson (printer) on a couple occasions, and we both feel it's very feasible.

Some backers, such as those in the UK, may have to pay customs fees to retrieve their reward. (For shipments of my previous two pieces, UK customers have reported customs fees as high as £30–40 in some cases.)

Beyond that, the only other risk inherent in backing this project is possibly falling in complete love with the bridge, and subsequently booking an expensive trip to New York.

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FAQ

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    Pledge $1 or more About $1.00

    Every bit helps. Get backer-only updates, too.

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    Pledge $10 or more About $10

    You helped make it happen. I'll send you a thank-you card printed on Crane Lettra Pearl, the same paper used to print the full poster. Signed by me.

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    Pledge $80 or more About $80

    EARLY BIRD SIGNED POSTER: One signed copy of the Brooklyn Bridge poster, numbers 20–99. This is the lowest price available. (Add $10 for shipping to the US, $20 for Canada, and $30 for international shipping.)

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    Pledge $90 or more About $90

    SEMI-EARLY BIRD SIGNED POSTER: One signed copy of the Brooklyn Bridge, numbers 100–199. (Add $10 for shipping to the US, $20 for Canada, and $30 for international shipping.)

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    Pledge $100 or more About $100

    SIGNED POSTER: One signed copy of the Brooklyn Bridge, numbers 300–1399. Retail price for the public following this Kickstarter campaign will be $120. (Add $10 for shipping to the US, $20 for Canada, and $30 for international shipping.)

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    Pledge $300 or more About $300

    ARTIST PACK: 4 signed copies of the Brooklyn Bridge, numbers 200–299. (Add $10 for shipping to the US, $20 for Canada, and $30 for international shipping.)

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    Pledge $400 or more About $400

    SIGNATURE BACKER: One copy of the Brooklyn Bridge signed by Cameron Moll, and by direct descendant Kristian Roebling, charity: water founder Scott Harrison, Brooklyn/NYC artists Jonathan Hoefler and Tina Roth Eisenberg (Swissmiss). Numbers 14–19. Free shipping.

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    Pledge $1,000 or more About $1,000

    FEATURED BACKER: 2 signed copies of the Brooklyn Bridge AND your personal name or business name permanently embedded in all copies of the artwork. Numbers 8–13. Free shipping. (No offensive business names will be accepted.)

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    Pledge $4,000 or more About $4,000

    PLATINUM BACKER: 2 signed copies of the Brooklyn Bridge AND your personal name or business name permanently embedded in all copies of the artwork AND I'll do a one-hour lecture for your business or school—anywhere in the world. If you'd rather not do a lecture, I'll hand deliver your copies and we'll have a nice lunch together. Numbers 4–7. Free shipping, of course. (No offensive business names will be accepted.)

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Funding period

- (30 days)