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Tasting room and retail wine shop showcasing California's amazing small-batch wineries & family-run vineyards.
48 backers pledged $5,425 to help bring this project to life.

About

The California Wine Exchange | Craft Wine Shop-Tasting Room project video thumbnail
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$5,425

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To begin, thank you for simply checking out our project. There are so many worthwhile projects here, and we are honored that Kickstarter has approved our project to be included in this community.

Our Values

We are committed to supporting small-batch & family-run wineries. We understand that most of the time people want an easy, affordable bottle of wine to enjoy. We only ask though, regardless of whether or not we reach our goal, that you continue to support craft winemakers. It's as easy as making sure that each 5th bottle of wine you buy comes from a boutique winery or family-run vineyard.

The Short & Sweet (scroll down for 4 more videos!)

The California Wine Exchange is a start-up retail wine shop & tasting room opening near Burbank, California. And as our name suggests, we will specialize in craft & boutique wines from only the Golden State.

That said, helping us raise $5,000 will give us the best start possible by covering some big up-front expenses such as:

  • Permits & Licenses.
  • Materials and supplies to turn an empty retail space into a beautiful tasting room.
  • AND of course...Uncle Sam wants his cut too! We have to pay taxes on the money we raise here!

The photo below is just a possibility of how we would like the interior of our wine shop to appear...  

More About The California Wine Exchange

There are literally thousands and thousands of California wines from small-batch wineries, family-run vineyards, and green-oriented winemakers that you never see on the shelves at your grocery store. Sustainable-farmed vineyards mean their wine costs more, which means big distributors aren't interested. We're going to fix that. In addition, we are going to create an immersive wine tasting experience that will showcase some of these unique wine gems. And part of that experience is removing the stigma of high-falutin', hoity-toityness of wine, and create an environment where even beginner wine drinkers feel like they belong.

Do you like wine like Tyrion likes wine?
Do you like wine like Tyrion likes wine?

 We believe that California wine means to Californians as much as Huntington Beach, Yosemite, The Golden Gate Bridge, Hollywood, and Disneyland. And with over 5,000 winemakers in California alone, it's easy to see that there is a lot of California to love.

And we don't want to be simply four walls & a roof selling fermented grape juice, we want to bring the experience of a California vineyard tasting room to the people of our community. We're going to create an environment that transports our customers' imagination to California wine country. 

Wine itself is an experience in every bottle. Every bottle a story. Each night we will feature a themed tasting events to tell these stories, including, but not limited to: Latino winemakers, Central Coast wines, Women winemakers, Lake County, Pinot Noir & Sauvignon Blanc, Petaluma Gap wines, Black winemakers, Temecula and of course, Napa cabs!

In the following video, Mark goes more in depth about the mission and goals of the California Wine Exchange...  

What We Are Looking For & How You Can Be A Part

We're looking to raise a minimum of $50,000 from the Kickstarter community. As anyone in the wine business will tell you... "it ain't easy." And we don't expect it to be. It's long days and a lack of social life that we're in for. You have to have a passion for it. And that we do! Wine is one of those things that connect people in a special way, and opening our store is going to allow us to share our love of California wine with our community.

Permits & Licenses: All of the legal fees, local permits, and state licenses.

Materials & Supplies: As you can see from the photos and our video, we are NOT just going to be four walls and a roof with some wine inside. We want to craft a beautiful environment in which to sample wine! We are skilled enough to do quite a bit of our own labor & installation so the money we raise will mainly go towards raw materials.

Taxes: Many people may not be aware of this, but we have to pay taxes on the money that we raise here on Kickstarter.

REWARDS $5 - $99 (video)

SHIPPING FEES NOT INCLUDED: The hand-signed thank you card and the double-step corkscrew will be shipped via USPS as "1st Class" mail, domestic & international. All rewards $29 or more will be shipped via USPS as "Priority" mail and include a tracking number, domestic & international. 

***International:  We  really  do  appreciate  your  pledge,  but  please  keep  in  mind  that we DO NOT INCLUDE international customs fees, duties & taxes in our shipping costs - these are the backers responsibilities. It may be more cost-effective for you to simply choose the "hand-signed" thank you card, and kick in a little extra $ on top to support the campaign. We just want to be up front about the expensive costs of international shipping.

Here's a video to explain more about these cool rewards...  

Rewards $249 and UP: "The Experiences!" (video)

SHIPPING FEES NOT INCLUDED: The hand-signed thank you card and the double-step corkscrew will be shipped via USPS as "1st Class" mail, domestic & international. All rewards $29 or more will be shipped via USPS as "Priority" mail and include a tracking number, domestic & international. 

***International:  We  really  do  appreciate  your  pledge,  but  please  keep  in  mind  that we DO NOT INCLUDE international customs fees, duties & taxes in our shipping costs - these are the backers responsibilities. It may be more cost-effective for you to simply choose the "hand-signed" thank you card, and kick in a little extra $ on top to support the campaign. We just want to be up front about the expensive costs of international shipping.

This video explains about the unique "experiences" that can be had for upgrading your pledge...  

More about Mark and his partner in wine, Joe (video)

In addition to bringing their passion for wine to this start-up, our two founders each bring unique qualities...

Mark Prior (video at bottom of page) is an avid wine aficionado and has traveled to wine-growing regions throughout California as well as destinations in France and Italy. He's so passionate about wine that he organizes the annual wine-tasting road trips for his circle of friends, and is regularly the "go-to" guy for wine recommendations. Mark currently pays the bills as a stagehand for concerts, special events and some television production. His professional background however features over 10 years of sales & marketing experience including direct to consumer sales and agency client management. He possesses a BBA degree in management from Georgia Southern University.

Joe Barton brings over 20 years of retail management experience to our venture. This includes positions as store general manager at companies such as Starbucks and Best Buy. Joe was also his graduating class' valedictorian at Platt College.

Joe Barton enjoys whites as much as reds!
Joe Barton enjoys whites as much as reds!

Hear Mark's story with some of his friends & co-workers providing commentary... 

Risks and challenges

We're going to open our shop by fall of 2020. Sixteen months may seem like more than enough time to get everything done, but it is only just enough time. The review process by a local municipality to review and approve an alcohol-related business can take up to 6-10 months, or more. Which mean's we've got to get hustling.

And while we're confident in Mark's sales & marketing background and Joe's retail savvy, there's no exact science to which bottles we should stock on our shelves. If it were easy, everyone would be doing it.

The difference-maker is that we WANT these to be our challenges. We'd rather face hurdles doing something we love, than excelling at something that leaves us unfulfilled.

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Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    EVERY. SINGLE. $1. IS. APPRECIATED!!!

    We'll send you an email "Thank you" for your support. And we will keep you updated on our progress during our amazing wine journey.

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    Pledge US$ 5 or more About US$ 5

    Founders Club

    Become immortalized like the wine gods of old! Pledging $5 or more gets you listed on our website as an important contributor to our Kickstarter campaign! See video "Rewards $5 - $99" for more details.

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    2 backers
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  3. Select this reward

    Pledge US$ 10 or more About US$ 10

    Hand-signed "Thank You" Card

    We'll send you a genuine, hand-signed (not a digitally printed signature) thank you card with the California Wine Exchange logo. See video "Rewards $5 - $99" for more details.

    Includes:
    • Founders Club Recognition!
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    Ships to Anywhere in the world
    2 backers
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  4. Select this reward

    Pledge US$ 15 or more About US$ 15

    The Classic "Double-Step" Corkscrew

    Stamped with "@CaliWineX" on the handle, this is the tried & true, wine-drinker's essential corkscrew. See video "Rewards $5 - $99" for more details.

    Includes:
    • Hand-signed "Thank You" Card!
    • Founders Club Recognition!
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    Ships to Only certain countries
    15 backers
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  5. Select this reward

    Pledge US$ 29 or more About US$ 29

    The California Wine Exchange Ball Cap

    This cotton ball cap features a velcro-style connection at the back for custom fit & feel. Please see video, "Rewards: $5 - $99" for more details.

    Includes:
    • The Classic Double-Step Corkscrew!
    • Hand-signed "Thank You" Card!
    • Founders Club Recognition!
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    Ships to Only certain countries
    3 backers
    $

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  6. Select this reward

    Pledge US$ 49 or more About US$ 49

    The California Wine Exchange T-shirt

    Who doesn't love a t-shirt?! We found a high-quality shirt with a great feel. See the image in the video "Rewards $5 - $99" for more details.

    Includes:
    • The Classic Double-Step Corkscrew!
    • Hand-signed "Thank You" Card!
    • Founders Club Recognition!
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    Estimated delivery
    Ships to Only certain countries
    3 backers
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  7. Select this reward

    Pledge US$ 49 or more About US$ 49

    The CWE Wine Glasses

    These TWO wine glasses are etched with our name, and are fantastic for enhancing your wine experience. See video "$5 - $99" for more details.

    Includes:
    • The Classic Double-Step Corkscrew!
    • Hand-signed "Thank You" Card!
    • Founders Club Recognition!
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    Estimated delivery
    Ships to Only certain countries
    4 backers
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  8. Select this reward

    Pledge US$ 99 or more About US$ 99

    Wine Lover "Essentials" Package!

    Take your wine presentation to the next level with this artfully-crafted wine tool set. The set includes a solidly-made: Corkscrew, Stopper, Pourer, and Bottle Collar to prevent drip runs. See video "Rewards $5 - $99" for a full demonstration!

    Includes:
    • The CWE Wine Glasses!
    • The California Wine Exchange T-shirt!
    • The Classic Double-Step Corkscrew!
    • Hand-signed "Thank You" Card!
    • Founders Club Recognition!
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    Estimated delivery
    Ships to Only certain countries
    4 backers
    $

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  9. Select this reward

    Pledge US$ 249 or more About US$ 249

    Grand Opening Invitation !!!

    Make your way to our store location for our "Grand Opening" party! The invitation is good for you and one guest. We would absolutely love to thank you in person and shake your hand! ***We anticipate our Grand Opening party to take place around September of 2020, but we will send you your other rewards as soon as they're ready!

    Includes:
    • The CWE Wine Glasses!
    • The California Wine Exchange T-shirt!
    • The California Wine Exchange Ball Cap!
    • The Classic Double-Step Corkscrew!
    • Hand-signed "Thank You" Card!
    • Founders Club Recognition!
    Less
    Estimated delivery
    Ships to Only certain countries
    3 backers
    $

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  10. Select this reward

    Pledge US$ 499 or more About US$ 499

    Sneak Peek & Wine Class!!!

    In addition to an invitation to our "Grand Opening" party for you and one guest, you'll also receive a SNEAK PEEK inside our retail location as it is close to completion. AND you'll receive a WINE CLASS for you and 3 friends at our store location. Subject to scheduling. ***We anticipate our Grand Opening party to take place around September of 2020, but we will send you your other rewards as soon as they're ready! ☆☆☆No alcohol will be served during the class. Please message us directly with any questions.

    Includes:
    • The CWE Wine Glasses!
    • The California Wine Exchange T-shirt!
    • The California Wine Exchange Ball Cap!
    • The Classic Double-Step Corkscrew!
    • Hand-signed "Thank You" Card!
    • Founders Club Recognition!
    Less
    Estimated delivery
    Ships to Only certain countries
    2 backers
    $

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    Pledge US$ 1,500 or more About US$ 1,500

    Santa Barbara Wine Country Road Trip!

    If you believe in us and California wine that much, I'm going to rent an SUV and take you and three friends on a one-day road trip from Los Angeles (zip/postal: 91607) to Santa Barbara wine country where we'll visit some of my favorite vineyards & wineries. AND you will receive a SNEAK PEEK inside our retail location as it is close to completion, as well as an invitation to our Grand Opening. And of course you will also receive all of the other rewards as soon as they're available. ***If you do not reside in the Los Angeles area, it's your responsibility to get to L.A. before we begin our road trip. Schedule TBD by you & me. Trip must be concluded before grand opening. ***

    Includes:
    • The CWE Wine Glasses!
    • The California Wine Exchange T-shirt!
    • The California Wine Exchange Ball Cap!
    • The Classic Double-Step Corkscrew!
    • Hand-signed "Thank You" Card!
    • Founders Club Recognition!
    Less
    Estimated delivery
    Ships to Only certain countries
    0 backers
    $

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Funding period

- (33 days)