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A 2018 photography calendar created by people who have been homeless. Unique photos, inspiring stories. A beautiful gift.
A 2018 photography calendar created by people who have been homeless. Unique photos, inspiring stories. A beautiful gift.
A 2018 photography calendar created by people who have been homeless. Unique photos, inspiring stories. A beautiful gift.
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226 backers pledged £8,707 to help bring this project to life.

About this project

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Cafe Art 2018 MyLondon calendar

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The Cafe Art 2018 MyLondon calendar is a social enterprise initiative for London homelessness art groups and individuals who have been affected by homelessness.

On Friday 30 June this year, at St Paul’s Cathedral, 100 FujiFilm single-use cameras were handed out to people affected by homelessness. Participants were given the theme "My London" along with training from The Royal Photographic Society. Now with your help, the upcoming 2018 calendar is almost ready for production.

The photographers were given just 5 days to photograph London from their perspective before the cameras had to be returned, the films processed and printed and a panel of judges came together to create a shortlist of 20 for the public to vote on. More than 3,200 votes were received at Spitalfields Arts Market in the first week of August 2017, the winning photos will form the Café Art 2018 MyLondon Calendar, profits from which go directly to the participants.

Previous years

Last year we passed our goal of raising £5,000 to pay for the first 50% instalment of the printing and production costs. Thanks to the success we were able to raise £8,436 which covered two thirds of the calendar printing costs. We know that going viral at the right time was a huge help, and we don't take anything for granted so we have set our Kickstarter goal at £7,500 this year.

MyLondon's Kickstarter success in 2015 blew us away (see the hundreds of links here, including Buzzfeed, Bored Panda and the NBC Today Show) This combined with the success that followed in 2016 (see links to the reports from last year here) has resulted in the project not only growing in London, but partnerships with projects around the world have also become possible. As well as running MinhaSao Paulo in Brazil in November 2015 with With One Voice, we are helping several other cities including MySydney, MyBudapest, MyNew Orleans who are all doing their second annual calendars this year and MyToronto is launching this year. All projects are grass-roots run and funded locally, and we encourage people to support them too!

Photography mentoring for the photographers

As a result of the success, in London we have been able to continue the photography mentoring programme for the photographers, and pay volunteers who are homeless for roles such as hanging and managing exhibitions. 

The photography mentoring group meets in the Qbic Hotel in East London every two weeks to be mentored by members of The Royal Photographic Society. Here they learn about digital photography with cameras donated by Fujifilm. This success in setting up new photography training is a direct result of The RPS, especially Neil Cordell, and Fujifilm, but it was helped by last year's successful Kickstarter project in a huge way, as it allowed us to focus on the participants affected by homelessness and how we can improve the project. 

Cafe Art's goals include:

• Empowering people affected by homelessness, not only through art, but through connecting with the public 

• Telling the stories of individuals who are affected by homelessness 

• Raising awareness in the general public about issues from the participant’s personal perspective.

Since 2012, sales of calendars have raised more than £85,000 for art groups, artists and vendors, and to sustain the project itself. The last two year's Kickstarter campaigns for 2016 and 2017 calendars went viral worldwide enabling us to print the calendar, frame the exhibition and reimburse the photographers. This year we want to do it again, but first we have to print the 2018 calendar and to do it we need your support.

The 2018 MyLondon calendar photos

My London is a quality product - a real art calendar, with FSC certified paper and designed for free by top London graphic firm, Carter Wong Design. The contributors to the calendar - the winning photographers - all wrote or edited their own stories. The calendar is still in the production stage but below are the 13 photographs chosen by public vote in Spitalfields Arts Market in early August. Following those are the additional 7 photos that almost made it - they are all available to buy and the photographers will receive 50% of the profits.

COVER IMAGE: Angel boy by Maya Simeon
COVER IMAGE: Angel boy by Maya Simeon

 

APRIL 2018 image: Canary Wharf Station by Karina
APRIL 2018 image: Canary Wharf Station by Karina

 

AUGUST 2018 image: East Ender by Louise Danby
AUGUST 2018 image: East Ender by Louise Danby

 

JULY 2018 image: Shadow play by Ella Sullivan
JULY 2018 image: Shadow play by Ella Sullivan

 

NOVEMBER 2018 image: London icons by Tim Clark
NOVEMBER 2018 image: London icons by Tim Clark

 

SEPTEMBER 2018 image: Commuters by Michelle Goldberg
SEPTEMBER 2018 image: Commuters by Michelle Goldberg

 

MARCH 2018 image: Camden Town punks by Jackie Cook
MARCH 2018 image: Camden Town punks by Jackie Cook

 

MAY 2018 image: London view by David Fussell
MAY 2018 image: London view by David Fussell

 

FEBRUARY 2018 image: French bulldog by Ella Sullivan
FEBRUARY 2018 image: French bulldog by Ella Sullivan

 

OCTOBER 2018 image: Trackside by Hugh Gary
OCTOBER 2018 image: Trackside by Hugh Gary

 

AUGUST 2018 image: Hackney Sax by Maya Simeon
AUGUST 2018 image: Hackney Sax by Maya Simeon

 

JUNE 2018 image: Dip in the Thames by Husna
JUNE 2018 image: Dip in the Thames by Husna

 

DECEMBER 2018 image: Tower Bridge reflection by Christopher McTavish
DECEMBER 2018 image: Tower Bridge reflection by Christopher McTavish

 

TOP 20 Photo. Big Ben by Leon. Not in calendar but still for sale.
TOP 20 Photo. Big Ben by Leon. Not in calendar but still for sale.

 

Top 20 Photo: Hands in by Amadeus Quadeer. Not in calendar but still for sale as a photo.
Top 20 Photo: Hands in by Amadeus Quadeer. Not in calendar but still for sale as a photo.

 

Top 20 Photo: Holborn viaduct by David Fussell. Not in calendar but still for sale as a photo.
Top 20 Photo: Holborn viaduct by David Fussell. Not in calendar but still for sale as a photo.

 

Top 20 photo: Bat out of Hell by Suban. Not in calendar but still for sale as a photo.
Top 20 photo: Bat out of Hell by Suban. Not in calendar but still for sale as a photo.

 

Top 20 photo: Vertigo by Stephen James. Not in calendar but still for sale as a photo.
Top 20 photo: Vertigo by Stephen James. Not in calendar but still for sale as a photo.

 

Top 20 photo: Pearly Queens by Geraldine Crimmins. Not in calendar but still for sale as a photo.
Top 20 photo: Pearly Queens by Geraldine Crimmins. Not in calendar but still for sale as a photo.

 

Top 20 photo: Regents Canal by Jo. Not in calendar but still for sale as a photo.
Top 20 photo: Regents Canal by Jo. Not in calendar but still for sale as a photo.

 

Risks and challenges

This is the 5th MyLondon calendar we have produced, so we are experienced in the process of writing, editing and printing the calendar. We know we need it ready for the annual week-long exhibition in Spitalfields Arts Market (9-15 October) so we have a fixed deadline for the launch. However, we need to reach our Kickstarter target to be able to confirm the final amount printed.

Something that is always a challenge is successfully selling all of the calendars printed in arts markets while providing work experience to people who have been or are homeless. This year we are setting up a street team to sell the calendar, so we will spend some of the Kickstarter money to do this, buying bags and producing ID badges. We will also be introducing the London Living Wage to our Spitalfields Market stall. Vendors will still be able to earn commission on sales, but not 50% of the sale price.

Vendors affected by homelessness who want to sell the calendar for themselves on the streets or to friends will still be able to do so through the vendors programme: buying the calendar for £5 and selling it for £9.99.
Another challenge will be to continue our increase in sales. Last year we sold 9,000 calendars, which was up from the 6,000 sold the year before that (a 50% increase). This year we have decided to keep our goals modest: if we can sell all 10,000 calendars, we will increase last year's record by 1,000, and whilst we will approach all previous buyers, we don’t take any support for granted.

If this Kickstarter goes in a way that’s similar to previous years we will increase the print run to more than 10,000.

Any additional calendar revenue made in the markets will go towards project expenses (the rest of the printing bill, food and transport costs for the vendors) and framing art by homeless people for cafes, which is Cafe Art's main focus.

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  1. Select this reward

    Pledge £5 or more About $6

    Thank you!

    Your pledge will help us pay for the printing of the calendar, buy bags for the street vendors and new banners for the market stall.

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    Pledge £8 or more About $10

    Early backer 2018 MyLondon calendar

    Early backer of the 2018 calendar!

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    Pledge £8 or more About $10

    One 2018 MyLondon calendar PICK UP

    Pick up calendar from us at the market or the Qbic Hotel in London on Monday 9 October. Save £4 postage and packaging.

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    Pledge £9 or more About $12

    One 2018 MyLondon calendar

    One 2018 MyLondon calendar

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    Pledge £18 or more About $23

    Two 2018 MyLondon calendars

    Have one and give one as a gift! Save on postage by ordering to the same address.

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    Pledge £20 or more About $26

    8" x 12" photograph

    8" x 12" (A4)-sized original photograph, printed by FujiFilm, from 2018 My London calendar. Signed certificate of authenticity from the photographer. You can order your reward now and choose which one you want at the end of the Kickstarter, on September 16 (we will email you).

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    Pledge £29 or more About $37

    MyLondon calendar plus original photo

    One 2018 My London calendar and one 8" x 12" (A4)-sized original photograph from 2017 My London calendar. Signed certificate of authenticity from the photographer.

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    Pledge £30 or more About $39

    Framed enlarged photo

    Framed 8" x 12" (A4)-sized original photograph from this year's calendar. Signed certificate of authenticity from the photographer.

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    Pledge £45 or more About $58

    5 MyLondon calendars

    Five 2018 Cafe Art My London calendars. UK buyers get special shipping rate of only £4!

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    Pledge £49 or more About $63

    Two 8" x 12" photographs + calendar

    Two 8" x 12" (A4)-sized original photographs, printed by FujiFilm, from 2018 My London calendar plus a calendar. Signed certificates of authenticity from the photographer(s). You can order your reward now and choose which ones you want at the end of the Kickstarter, on September 16 (we will email you).

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    Pledge £69 or more About $89

    Two framed enlarged photos + calendar

    Two framed 8" x 12" (A4)-sized original photographs from this year's exhibition plus a 2018 MyLondon calendar. Signed certificates of authenticity from the photographer(s).

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    Pledge £69 or more About $89

    Three 8" x 12" photographs + calendar

    Three 8" x 12" (A4)-sized original photographs, printed by FujiFilm, from 2017 My London photography exhibition plus 2018 calendar. Signed certificates of authenticity from the photographer(s). You can order your reward now and choose which one you want at the end of the Kickstarter, on September 16 (we will email you).

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    Pledge £89 or more About $115

    Four 8" x 12" photographs + calendar

    Four 8" x 12" (A4)-sized original photographs, printed by FujiFilm, from 2017 My London exhibition plus one 2018 MyLondon calendar. Signed certificates of authenticity from the photographer(s). You can order your reward now and choose which ones you want at the end of the Kickstarter, on September 16 (we will email you).

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    Pledge £90 or more About $116

    10 2018 MyLondon calendars

    Ten 2018 Cafe Art MyLondon calendars.

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    Pledge £270 or more About $347

    30 2018 MyLondon calendars

    Thirty 2018 MyLondon calendars

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    Pledge £500 or more About $644

    Key Community Builder (INDIVIDUAL)

    Key Community Builder. As an individual backer of calendar you won't need your logo in the 2018 My London calendar, but we will host you for lunch and thank you in person plus give you any three photos you would like framed and 5 calendars to give to friends.

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    Key Community Builder (CORPORATION)

    Key Community Builder. As a corporate backer of calendar you will get your logo in the 2018 My London calendar and 10 calendars.

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    Pledge £720 or more About $927

    80 2018 MyLondon calendars

    Eighty 2018 MyLondon calendars

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Funding period

- (29 days)